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Gerber 's Production Of Baby Food

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Gerber is an enormous American corporation that specialized in the production of baby food was founded in 1928, by Daniel Gerber Sr. The company started in the small town of Fremont, Michigan. This little town turned to be the corporate headquarters for Gerber, who made millions of dollars a year. The core of Gerber’s product line consisted of 165 varieties of jarred baby food that the company distributed worldwide. Since Gerber introduced processed baby food, the company dominated the U.S. market, with 72% market share in 1991. With the addition of having 72% market share, in 1991 of the 4% of U.S. houses that has babies, Gerber reached a full 92% of them. They also had 90% of their sales coming from within the United States in 1991(the…show more content…
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