A business report: Cargill Inc. April 2014
Outline
Executive Summary 3
Introduction 4
Cargill 's supply chain approach 5
Cargill 's targeted markets: the Western and Asian perspective 6
Cargill 's market entry customs and channel strategies 7
Cargill as an American company and and supply chain provenance 9
References 12
Executive Summary
The following business report considers Cargill, a company operating in commodity and direct-consumer distribution markets. Cargill is a company that employs more than 180 000 employees and exports 25% of US wheat and supplies most of the worlds produce like meat, oils and other food
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With strong R&D centers, the company designed a lessened sugar chocolate “Truvia” (Marketline, 2013), which it sold intensively in retail chains of the USA, discussed in the next section of the report.
Cargill targets commodity markets in Asia, yet it prefers the Western markets for experimental and marketing oriented commerce.
As a commodity company, Cargill targets resource markets, however its marketing activities tend to concentrate in the West because in USA or Europe Cargill has a better foothold. Instead its commodity and mass produced goods are spread in the rest of the world with an exception of Sri Lanka, where the company holds a retail chain (Seas of Change, 2010).
Marketing activities in the West are more horizontally integrated: in a joint with Coca-Cola, Cargill devised sugar-free sweetener for sugar conscious market in USA (Cargill,2013). Efficient work can be seen behind Cargill’s R&D team which correctly identified American market accounting for nearly 80% of reduced fats/sugars market (Confectionery,2011) .
Another value-added products were cholesterol reduced milks and environmentally friendly foam making
At Scharffen Berger Chocolate Maker, Jim Harris was the COO (chief operation officer) and was with the company for about 18 months and was observing the increased demand for their chocolate. “America’s finest dark chocolate” company wanted to increase production by equipping factories with new machineries and equipment but did not want any difference in the taste of the chocolates they produced. As the company totally agrees on not compromising the taste of chocolates and increase the production in order to meet the rising demand for their chocolates they should probably get into customizing chocolates blend for the mass-market retailer in order to grab huge market share, increase accessibility of the chocolate to customers and provide variety of choice to the customers by maintaining the taste they are known for. As the demand is increasing from 50%, 100%, to 150% by the start of 2006, Harris has to make a significant decision in order to invest Scharffen’s capital budget in expansion of the Company. Harris is recommended to acquire the required machinery in order to fasten the production and increase the capacity of the plant and should be careful about the quantity to be produced as the acquiring of machinery will increase productivity multiple times but the initial demand for
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It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that
3. To become established as the national retailer of choice for chocolate connoisseurs within the next 3 years.
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Treating all of Canada as one market has many advantages. A company typically implements a global strategy when it wants to save money. A company can be more effective when it sells the same products to every market, because there is no extra time spent on differentiating the products per market, which means there are also no extra costs. Money is saved from buying in bulk and having a standard packaging. In return, the company can put more focus on the product and work towards changing and enhancing the product. The case states that the market share of Saralyn Mills has increased in each of the product categories in which it competes. By implementing a standardized strategy,
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The Holland Sweetener Company (HSC) is planning to enter the low-calorie, high-intensity sweetener market which is currently dominated by NutraSweet. Below we first analyze our target industry. Next we look at what kind of response should HSC expect from NutraSweet upon its entry into this market. We will also analyze few likely scenarios that could play out and we will try to estimate the likelihood of each scenario. Based on our analysis, we will give a recommendation for HSC to plan their entry into this market.
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With a successful product in the US, Colgate-Palmolive decided to target its global audience by marketing to various geographies, especially the growing emerging markets, such as China and Mexico. Their global strategy posed immense challenges in terms of overcoming cultural
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Some of the critical strengths of Cowgirl Chocolates that determine the success of this small business include product differentiation, quality, flexible return policy, and personalization. Cowgirl Chocolates is very modern creation since it meets the needs of a specific market of spicy and chocolate fans by combining both cayenne, a spice, and chocolate, a sweetener. The business also is known for using premium ingredients in all of the chocolates it offers. The business not only offers a flexible return