Holland Sweetener Essay

1. How should Vermijs expect NutraSweet to respond in the Holland Sweetener Company’s entry into the European and Canadian aspartame markets?

- 1. How should Vermijs expect NutraSweet to respond to the Holland Sweetener Company’s entry into the European and Canadian aspartame markets?

Aspartame is found in over 6000 products that are on our supermarket shelves, it goes by the brand names of Equal, and Nutra Sweet. First one would have to look at why aspartame came to be in over 6000 products world wide. In today 's society everybody is looking for that short cut, that way eating anything they want and staying thin and healthy. So instead of skipping the cookies we now reach for "sugar-free" cookies, and Diet soda so we can still eat what we want without all the calories. In a society where obesity is on the rise, there is a huge market for products like aspartame. Aspartame gives you all the sweetness you want without all the calories you don’t want. So if it says "sugar-free" or a diet product chances are aspartame is in it. This paper intends to look into how aspartame was discovered, the steps the company took to seek the approved to use in dry goods and eventually in soft drinks, and the controversy surrounding its approval, as well as the side effects of using aspartame along with how consumers are being affected by it and what companies are doing as a result of how consumers are reacting to it.

The use of artificial sweeteners in beverages and food has been on a steady rise since 1969, the year it was authorized in the United States of America. The popularity of artificial sweeteners has been on a rise because of the benefit that it is a zero calorie sweetener .Even though artificial sweeteners have some great benefits many scientists believe that it causes adverse effects such as cancer, weight gain and depression. I strongly believe that consumers are not aware of the side effects of artificial sweeteners hence the increase in consumption since 1969.

In the nineties Juicy Fruit was a struggling brand. It was failing to keep the rhythm with sugar-free products that were promising breath freshness, intense mint flavour, a sexier new format and a larger pack. Excel and Dentyne Ice had become market leaders, with always new flavours and by heavily spending on advertisement. Both were growing fast. Juicy Fruit was a boring and old-fashioned sugar stick with a flavour that didn’t last enough. In 1992 it had launched a sugar-free tab with the TV support. In 1998, it had launched the “Value Price Proposition”. It was

Year after year, the United States’ beverage industry continues to see shifts in demand, demographics, and taste. Consumers are moving away from the standard high calorie soft drinks to healthier options, making it a perfect time to corner the healthy soft drink market. The following report provides a microeconomic analysis of the U.S. soft drink industry, and how a healthy soft drink start-up could take advantage of these market trends.

In this paper, I will discuss the impact that artificial sweeteners are having on the American Diet. I will explore the artificial sweetener Sucralose, in detail. I will describe, in brief, the history and uses of Sucralose. I will explore the effects that Sucralose has the human body, and some of the controversies surrounding this additive. Finally, I will present my argument that Sucralose, in moderation is a safe alternative to table sugar.

The debate between naturally derived sugars and low-calorie artificial sweeteners has been going on for years now. As our population’s obesity rate grows every year and health concerns related to weight-control grows along with it, natural sugar is scrutinized and we are told to keep away from it as it is our enemy. Over the last couple of decades, we have been introduced to more and more varieties of artificial sweeteners promising to deliver the same sweetness or even more sweetness than natural sugar (some offer as much as 200 times more sweetness than sugar) but with a much lower calorie content, or some even no calories at all. Artificial sweeteners such as Splenda, Sweet n’ Low, NutraSweet, and Equal have become popular as “better alternatives” to table sugar, promising to help battle weight gain and actually assist in losing weight. However, does this make it the healthier option? As with all things, both natural sugar and artificial sugar have their pros and cons, but in order to find the best option in regards to our health and futures, it’s important to weigh them according to scientific findings and research.

Companies that use aspartame in their soft drink products, like Diet Pepsi and Diet Coke, are entangled with the safety controversy. Though both companies do not directly address the use of aspartame in their advertisement, their opinions of the controversy may be noted. Diet Pepsi up until 2012, like Diet Coke, used aspartame to sweeten their Diet Pepsi . However, Pepsi, during a rebranding movement, decided to end their use of aspartame; instead, the company now uses Sucralose (Spelnda) and acesulfame potassium (Ace K) . This decision was not explicitly advertised because the company did not want to draw attention to the fact that they are still using artificial sweetener . This switch is intended to help Pepsi’s taste and consistency last

After reading the article "Sweeteners: Facts and Fallacies" the alternative sweetener I have chosen is stevia. Upon the completion of reading facts on stevia, I refute the toxicology safety of consumer use on this alternative sweetener. According to the article "The Sweet Facts on Stevia" it was only sold as a dietary supplement in the 1980's after being linked to cancer and reproductive problems in animals. In 2008, stevia manufacturers petitioned the FDA until Reb A, the plants sweetest sugar molecule, was deemed "generally recognized as safe" or GRAS. "According to CSPI, the FDA did not perform the amount of testing usually required for GRAS status, and further testing on Reb A is needed (Palmer, 2013). With the number of different

Did you know that High Fructose Corn Syrup (HFCS) accounts for over half of the artificial sweeteners used in the United States today? Although it is loved by big food companies due to its extended shelf life and cheap production, is it the healthiest option for the consumer? This is a widespread question that has been asked in the United States since the invention of HFCS in the 1960s. This artificial sweetener is rumored to increase one's chances of obesity, high cholesterol, etc. Due to the health risks linked to HFCS it is adamant that people in the United States greatly reduce the intake of this sweetener. This can be accomplished with three solutions, being, by simply raising general awareness about the health risks associated with HFCS, having stricter regulations on artificial sweeteners, or by lowering the tariffs on imported natural sugar.

Unfortunately, the results expected for sucralose did not correspond to the experimental values. Indeed, the control, sucrose, was chosen due to the fact that the synthesis of sucralose begins with sucrose as its starting material and so was expected to behave in a similar fashion. Instead, it behaved alike to stevia, with a very similar minimum concentration (based off of experimental results), but with a range varying from 10-60 % inhibition versus 10-20 % inhibition for stevia. Yet again, the true comparison is difficult. In order to correct this mistake and so obtain comparable data, the initial concentrations of both sweeteners and that of sucrose should be the same, whereas in this particular experiment the concentration of sucrose was neglected. This explains the % inhibition being over 100% as can be observed in Figure 3. The stock solution, as well as the concentrations of the inhibitors, could have been increased to correspond with serving size (approximately 2-3g). These changes could have lead to more suitable data that will be analyzed based on real-life

Starbucks is a major reason why things have changed for Coca-Cola and Pepsi Co, they have emerged in the market with balancing their menu with gourmet, coffee beverages that offer sweet and sugary options for their customers. In 2016, the soft drink industry is in the middle of the growing policy debate in the United States regarding taxation of sugar-sweetened beverages. Therefore, it hasn’t been a great year for Coca-Cola, Pepsi Co, and Dr. Pepper Snapple due to the public’s concern on the health issues of sugary sodas. The health problems with the sugar content in soft drinks have increased political pressures, as well as slowed the growth of these giant beverage companies.

Kris Gunnars, a nutrition researcher, states that on average most people consume 10-20% of their calories as sugar. What that means is most people in the U.S eat so much sugar that it replaces other healthy foods. That’s why some Americans are moving on and finding better solutions such as artificial sweeteners. Some examples of Artificial Sweeteners are Acesulfame K, Sucralose, and Aspartame. People should use Artificial sweeteners and not sugar because they are better for diabetics, protect people from tooth decay, and help with weight control.

Upon your request, here is a short report of the investigation you assigned to Oliver Orenstein and I pertaining to sweeteners. As you probably already know, The Coca Cola Company and the Pepsi Company market many drinks using sweeteners that are new to the market.