Global Paper

2557 Words Sep 16th, 2013 11 Pages
Bayani Brew
(Iced Tea)

(Exported to Australia)

Submitted by:
Kimverly A Leonardo.

Submitted to:
Professor Bibiana Dela Cruz

Table of Contents

Page

Global Marketing Plan
BAYANI BREW Iced Tea
Introduction ………………………………………………………………………… 3
Situational Analysis ……………………………………………………………… 5
Marketing Plan Marketing Objectives …………………………………………………………… 6 Target Market …………………………………………………………………… 7
Marketing Mix Product Description ……………………………………………………………… 7 Pricing ……………………………………………………………………………… 8 Promotion ………………………………………………………………………… 9 Distribution ……………………………………………………………………… 10 Packaging ……………………………………………………………………… 10
Mode of Transport ……………………………………………………………………… 11
…show more content…
The next Bayani Brew drink may yet be another native, healthy, and surely yummy concoction of the nanays we fondly call our Titas. There is just so much natural goodness of our people and our land left untapped!

Hence, the name Bayani Brew does not just stand for our love of country or “bayan,” but also for honouring these unsung heroines (our personal “bayanis” who not just concocted these delightful drinks); and more sentimentally, for the “bayanihan” effort of local talent, farmers, and social entrepreneurs to bring this once crazy idea to the market. Bayani Brew wants to be remembered not only for its refreshing beverages, but as part of brewing a social innovation movement comprising a new breed of Pinoys who are not just learning to love living a healthy and natural lifestyle, but more importantly, who are bat-sh*t crazy in love with our country.
II. Situational Analysis

Major environmental issues in Australia include whaling, logging of old growth forest, irrigation and its impact on the Murray River, Darling River and Macquarie Marshes, acid sulfate soils, soil salinity, land clearing, soil erosion, uranium mining and nuclear waste, creation of marine reserves, air quality in major cities and around polluting industries and infrastructure,

More about Global Paper

Open Document