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Global Value Chain Management

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ECCO A/S – Global value chain management case study

Wednesday, August 31st, 2011 at 8:27 am

My operations management coursework was based on the ECCO A/S – Global Value Chain Management case study which is an interesting paper on ECCO A/S (ECCO) who have been very successful in the footwear industry by focusing on production technology and assuring quality by maintaining full control of the entire value chain from “cow to shoe.”.

ECCO follow a differentiation business strategy producing the highest quality shoes and they use their operations as one of their main points of …show more content…

If operations were outsourced, they would not be able to oversee all aspects of production and insure that quality was high.

Vertical Value Chain Benefits

Hosting your own in-house vertical value chain has many benefits for a business like ECCO. ECCO 's many facilities in different countries can take advantage of local resources and expertise in different areas like the leather research center in Denmark. Another benefit is being able to oversee operations and produce products faster. Inventory can be controlled efficiently, meaning that ECCO can wait longer to produce items to match market mean due to how long it would take to place an order with an outsourced manufacturer and to receive that order to deliver to customers.

Vertical Value Chain Cons

The main negative for ECCO in having an integrated vertical value chain is increased costs over competitors. For most shoe companies, the cheapest option is to outsource manufacturing, which is what most of ECCO 's competitors have done. Another con of keeping production within the company is that when no competition is present, often production is slow and inefficient. Managing the cons is vital for ECCO, which they have been able to do.

Economic & Strategic Factors Considered with Integrated Value Chain

Economic factors that are faced with an integrated value chain include high labor costs. If producing your own

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