Golden Age Hospital Segmentation

Qualitative Research is a systematic process by which we attempt to answer a question or resolve a problem of a phenomenon. Qualitative research is non-experimental in its approach to conducting research. Qualitative research stays within the phenomenological paradigm meaning it is subjective in nature, uses inductive analysis method. Its purpose is to explore, explain, and describe a problem and uses multiple strategies of inquiry to collect data. Also, Qualitative research is concerned with finding the answers to questions that begin with why? How? In what way? For example;

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

What is Market Research? When you collect and identify data (qualitative data and quantiative) about customers, the market and competitors.

Qualitative research: In quantitative researches, group discussions or interviews are conducted to gather information. This research involves open-ended questions where consumers are required to answer in-depth questions. Experienced professionals are required to conduct interviews. It is both an expensive and time-consuming method of

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

This means that information that is assembled must be reliable, legitimate, and have a consistent result. Taking in account what the person may be researching, a survey may be taken by asking other people a number of questions. Inquiring to how a person thinks or feels about something particularly can assist in creating charts, graphs, and quantitative (numerical) research. Qualitative research is an observation of what goes on around you within the environment. Once all research data is collected, an

Surveying is also a form of primary research and it is a good way to discover what a large amount of people think about a particular subject and you can cover a wider range. Businesses will use this method of research. The reason they will use this method is because it is able to cover a large quantity of people and what their views are on a particular issue. This kind of research can be created on the computer and then

There are two types of research: qualitative and quantitative. Qualitative research is exploratory research – such as looking at and analysing people’s behaviours, values and opinions or aspirations. Types of qualitative research that are available are customer feedback, videos or interviews and open answer questions. Qualitative research is more in detail than quantitative would be as qualitative explores what people think about a certain subject and how other people’s opinions change and differ from one another.There are several pros and cons of qualitative research – and advantage of qualitative research is that you are able to explore topics in more depth and more detail, often less expensive, do not need to recruit as many participants or use extensive methods so you are able to get more research without spending a lot of your budget which is highly recommended and it also fills in the gaps left by quantitative research and data. Cons of qualitative data also vary like one major disadvantage of qualitative research is that it cannot quantify how many of your audience answer one way or another. Another disadvantage is that this makes it extremely difficult to create any type of solid statistic, qualitative data is also quite time consuming due to the extensive questions and exploratory research. Qualitative data also has unstructured information, this makes it hard to interpret as well

1. Qualitive research methods are based on aims and understanding the world through ideas, beliefs, practices and values, they do this by using the term meaning over measurement. Qualitive researchers try to understand society by analysing feeling and words rather than numbers and data. However unlike Quantitive researchers they use the scientific approach and believe that the world can be proved using number and percentages. I have chosen to use Qualitive research because I think it is a better way of understanding the world because I think it is the most appropriate way of knowing what people’s experiences and attitudes of the world are. For instance methods such as interviews, conversation and focus groups which create a nice environment for people to discuss their feelings and beliefs on a certain topic. With all the information you have gathered from a focus group, you then can take that information to create a hypothesis. Then from there you can come up with a theory; however it won’t necessarily prove anything to an exact it will only come from what we have all ready experienced in our lives. Whereas Qualitive approach would take a survey on how much, or how much and this method would then prove evidence by data. The use of rigorous qualitative research methods can enhance the development of quality measures the development and dissemination of comparative quality reports as well as quality improvement efforts , Sofaer’(2002) . Also in my opinion I believe that

Qualitative and quantitative research methods are two very broad research methods that are used in research to help answer questions that are being researched. Researchers all approach their methods differently and use various ways to determine the way they reach their research study. The differences in how this is done is what makes the study approach unique. Qualitative research for example gathers the information to come to a hypothesis where a quantitative research starts off with a hypothesis. Qualitative is in the form of non-structured in depth interviews and or group discussions. The information from these interviews and or groups observations is then recorded to see what is going on and see if there are patterns being formed. Whereas quantitative research is more structured using things like surveys, questionnaires and observed observations where mass amounts of people can be reached. That information is then input into a computer and statistically analyzed.

On behalf of the research, a qualitative study is an exploratory research that consist of reasons, ideas and opinions to generate a potential research question. The common methods of the research are group discussions, interviews, and observations to help conduct a reasonable hypothesis (Frost, 2011). In regard to the topic, a qualitative study will be examined based on the sampling strategies, design of the research, and the findings within the data.

The quantitative and qualitative research traditions can be thought of as distinct cultures marked by different values, beliefs, and norms. Qualitative research methods are complex meaningful analyses characterized by processes and meanings that are not measured in terms of mathematical measurements. Quantitative research however, relies and builds on mathematical procedures and methods, such as frequency, quality, amount and statistical procedure. There are unique characteristics which distinguish one research process from the other.

Qualitative Research: driven by asking personal questions to determine why a consumer phenomenon happens. This can happen through interviews and focus groups.

Qualitative research, still called in-depth study or study of motivation. The studies on expectations, motivations, images and other value judgments of the consumers while giving results which we cannot quantify. According to Choy this type approach is highly self-aware acknowledgment of social self, or of a research’s position in society (Choy, 2014:99). A quantitative research is a market study which the results can be quantified and the representativeness can be exactly measured. According to Choy this type of approach focus on a specific topic selected by the researcher. It is also refer to a “standardized questionnaires that administer to individuals or household which are identified through various forms of sampling usually sampling, and next is the data collection step” (Choy, 2014:99). This essay will critically examine the differences between qualitative and quantitative approaches to research. Indeed it will compare the difference between the two research and how they are used, the ontological orientation of those research’s and the different preoccupation.

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]