Investigation Of An Antitrust Violation Involving Google, An Extremely Popular Online Search Engine

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

More importantly, she mainly covers why Google is the most efficient search engine and how it operates more accurately than other engines and Web browsers. Kraft shares the same positive outlook on Google as the preferred search engine as is evidenced in this paper.

Through the course of this paper I will introduce and discuss the history of the movement towards an actively and engaged antitrust legislation. I will also identify the original and early antitrust laws and how they have influenced the economy, as we know it today. Upon the completion of this paper you will understand who was set to benefit (gain) from anti legislation and who loses under the intentions of the antitrust laws today and in the past.

What Google does is ease the life of students by granting them access to resources such as articles, books, websites, and other types of media, which saves their time and makes their busy lives more manageable (Wright 370). They get their information, and they get it fast. This extra time saved by using the Web provides students with the time to discover more information about a specific subject in order to deepen their knowledge. Furthermore, students are able to increase their intelligence when they obtain more information in a shorter period of time instead of spending hours in a book.

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Thereafter, they filed suite for such contraventions. The French government also became furious when Google decided to digitize books and documents so they counteracted to provide their citizens with its own search engine and page rank model named Quaero. However, that project later ruled against by the European Union as improper due to allocation of unfair funds, which is highly forbidden by European law. In regards to the launch of google.de domain and its free e-mail, Gmail went unforeseen under the radar and further encountered issues with the courtrooms. Google again infringed on a German businessperson’s trademark registration Gmail, which Google later demanded by German officials to cease all handouts of gmail.com throughout all of Germany. Thereafter, upon approval of the European Union the German government and companies came together to fund the Theseus another search engine for use that interconnected between Germany and France users.

It was Google’s sweet-sixteen birthday in 2014 and everybody started appreciating Google long time back and people are still grateful for Google based on the progress it has made throughout all these years. Everyone is so used to saying, “Google it,” for searching anything, even if it was a song or any information. People with smartphones are reliant on google. It is the first and last reliable search engine that people will use because it's open to everyone and free to use. (BOCK)

Google is arguably the most popular search engine used on the internet. The company offers superior search results and clearly employs workers with innovative ideas that can keep the company ahead of the competition. However Google’s own mission statement requires that it “Do no evil,” meaning that it has made readily available the tools that have made the company successful. The Justice Department would like to categorize Google as a monopoly, but due to its open book reporting and its development of additional services, proving monopolistic status would be difficult and perhaps ineffective.

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?

Since Google is a multination, it has numerous amounts of rule and regulations to abide by depending on the country’s laws and

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

According to the article, Google was initially called BackRub, but was changed to Google in 1997; “a mathematical term called googol, which is the numerical one followed by one hundred zeros” (Keeline 510). The term reflects Page, and Brin 's mission to organize an infinite amount of information on the web. In 1998, PC Magazine named Google the top search engine in its Top 100 Web Site because of the search engine 's “uncanny knack for returning extremely relevant results” (Keeline 510). The report from PC Magazine gave Google its first recognition in public. In 2006, Google became so popular that the word google was added as a verb to Merriam-Webster Collegiate Dictionary, and Oxford English Dictionary. Both dictionaries listed the word as “to search for information on the Internet using the Google search engine” (Keeline 510). Google search engine separated itself from its competitors because of its relevant search results.

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.