Investigation Of An Antitrust Violation Involving Google, An Extremely Popular Online Search Engine

If like the vast majority of the public when searching for information it’s a reflexive action to just ‘Google’ it. With this being said, one generally doesn’t think of why they choose a search engine as long as they find what they are looking for. In recent events, it has been proposed that Google has misled users and monopolized the market. In June 2011, Google was placed under investigation by the Federal Trade Commission or FTC (Ammori and Pelican, 2012) in violation of Section 2 of The Sherman Act and Section 5 of The Federal Trade Act (Hazan, 2013). The FTC's investigation focused on allegations that Google has been abusing its dominance in Internet search. Google's competitor’s say the company has been headlining its own services on

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Google is arguably the most popular search engine used on the internet. The company offers superior search results and clearly employs workers with innovative ideas that can keep the company ahead of the competition. However Google’s own mission statement requires that it “Do no evil,” meaning that it has made readily available the tools that have made the company successful. The Justice Department would like to categorize Google as a monopoly, but due to its open book reporting and its development of additional services, proving monopolistic status would be difficult and perhaps ineffective.

More importantly, she mainly covers why Google is the most efficient search engine and how it operates more accurately than other engines and Web browsers. Kraft shares the same positive outlook on Google as the preferred search engine as is evidenced in this paper.

Thereafter, they filed suite for such contraventions. The French government also became furious when Google decided to digitize books and documents so they counteracted to provide their citizens with its own search engine and page rank model named Quaero. However, that project later ruled against by the European Union as improper due to allocation of unfair funds, which is highly forbidden by European law. In regards to the launch of google.de domain and its free e-mail, Gmail went unforeseen under the radar and further encountered issues with the courtrooms. Google again infringed on a German businessperson’s trademark registration Gmail, which Google later demanded by German officials to cease all handouts of gmail.com throughout all of Germany. Thereafter, upon approval of the European Union the German government and companies came together to fund the Theseus another search engine for use that interconnected between Germany and France users.

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

Google was investigated for antitrust behavior because they were claimed to be an “internet bully that abuses its dominance of online search and advertising” (STEINHAUSER & LIEDTKE, 2011, p. 1). Google was doing things like buying smaller companies in search results but then labeling/highlighting their own services instead. Being that Google was knocking out the competition by only showing their results

Following will be the analysis of the relationship between Google and our individual right to privacy. Google is constantly gathering personal information about people when they use various Google products. The extent Google is involved in our lives, as well as the methods used to gather data on individuals, is not known by most people. This report is going to take a brief look into whether Google’s practices are ethical as well as legal.

A search engine is a program like Google or Yahoo that people use to search the world wide web

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Nowadays, when one needs to search for something on the Internet, most people automatically type in "google.com." Some computers have Google as their default search engine on their computer. In fact, Google is one of only four primarily recognized search engines, the others being Ask,

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart