Investigation Of An Antitrust Violation Involving Google, An Extremely Popular Online Search Engine

More importantly, she mainly covers why Google is the most efficient search engine and how it operates more accurately than other engines and Web browsers. Kraft shares the same positive outlook on Google as the preferred search engine as is evidenced in this paper.

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Thereafter, they filed suite for such contraventions. The French government also became furious when Google decided to digitize books and documents so they counteracted to provide their citizens with its own search engine and page rank model named Quaero. However, that project later ruled against by the European Union as improper due to allocation of unfair funds, which is highly forbidden by European law. In regards to the launch of google.de domain and its free e-mail, Gmail went unforeseen under the radar and further encountered issues with the courtrooms. Google again infringed on a German businessperson’s trademark registration Gmail, which Google later demanded by German officials to cease all handouts of gmail.com throughout all of Germany. Thereafter, upon approval of the European Union the German government and companies came together to fund the Theseus another search engine for use that interconnected between Germany and France users.

What Google does is ease the life of students by granting them access to resources such as articles, books, websites, and other types of media, which saves their time and makes their busy lives more manageable (Wright 370). They get their information, and they get it fast. This extra time saved by using the Web provides students with the time to discover more information about a specific subject in order to deepen their knowledge. Furthermore, students are able to increase their intelligence when they obtain more information in a shorter period of time instead of spending hours in a book.

The role of antitrust laws has been the subject of numerous publications that have attempted to provide a precise set of reasons and inspirations for their creation. However, there are still many schools of thought on the subject and much debate over the effectiveness and legitimate implementation of these laws. This paper analyzes the three main antitrust laws that the federal branch of the United States government uses to try to restrict monopolies. This paper also looks at antitrust laws in the modern business environment, and attempts to relay the information in a manner that a newcomer to the subject will understand the concept as it relates to modern technology and business practices. The findings of this paper indicate that the topic of antitrust laws is more complex than many believe and, depending on the position of the person affected by monopolies, the sentiment ranges widely.

Google is arguably the most popular search engine used on the internet. The company offers superior search results and clearly employs workers with innovative ideas that can keep the company ahead of the competition. However Google’s own mission statement requires that it “Do no evil,” meaning that it has made readily available the tools that have made the company successful. The Justice Department would like to categorize Google as a monopoly, but due to its open book reporting and its development of additional services, proving monopolistic status would be difficult and perhaps ineffective.

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

It was Google’s sweet-sixteen birthday in 2014 and everybody started appreciating Google long time back and people are still grateful for Google based on the progress it has made throughout all these years. Everyone is so used to saying, “Google it,” for searching anything, even if it was a song or any information. People with smartphones are reliant on google. It is the first and last reliable search engine that people will use because it's open to everyone and free to use. (BOCK)

Since Google is a multination, it has numerous amounts of rule and regulations to abide by depending on the country’s laws and

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Along with competition, Google is facing a lot of legal problems. Advertisers, news publishers, and users complained about the performance of Google’s core business. For instance, in 2004 Geico sued Google for showing competitors’ ads when users searched for “Geico.” Google News also went under attack when online news publishers repeatedly complained that Google used their content without permission. The company has also been accused of damaging acts towards privacy of its users.

The European Union is known for its criticism of antitrust probes – it challenged Microsoft’s position as a market leader a few years ago. It has since turned its attention towards Google and criticised the search giant for abusing its market position.

Search engine of Google has brought great benefits to all users for gathering ubiquitous information. With its unique capabilities, more than 180 internet domains and 130 languages are provided in search interface respectively. Considering Google practice, it has emphasised on offering exceptional experiences for its users more than its