Google 's Display Advertising Division

|Mobile advertising – Provides growth opportunity |Global and socio-economic conditions – European and Asian countries |

There are thousands of ads in today’s social media driven society. Each ad is directed to a different group of people with a different type of message. There are some not so serious ads for things such as food, shopping, or services. Then, there are some for more serious subjects such as bullying, safe driving, drug abuse, and many others, these are usually labeled as a public service announcement. The purpose of this paper is to look at a particular ad in depth and discuss the different aspects of it. Ads have more meaning behind them than people normally realize, so that is the goal of this paper.

Using the internet to advertise is a relatively new phenomenon. Many businesses are moving away, or have moved away from traditional advertising, where viewers see a thirty-second ad on television during prime time or during a sporting event. Advertisers find this costly and the Ads do not reach as large an audience in a convenient time as advertising on the Web does.

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

One of the strengths of yahoo is the number of users. Even though the company has a lot of competitors, there are still many people who are more comfortable in using yahoo. One of its services is yahoo mail. According to Craig Smith’s statistic report, there are 280 million users all around the globe and 81 million of that are users in the US. In addition, in this report, it stated that it has over 200 million unique visitors per month in 2016. To top it all off, there are 1 billion active users of yahoo this year. This is great news for the company because another strength of it is advertisements on yahoo mail. So the more users yahoo has, the more revenue is generated through advertisements on their website. According to EMarketer, yahoo’s worldwide net digital advertisements revenue in 2015 is $3.28 billion. Furthermore, since yahoo has a lot of mail subscribers, it is considered one of the most powerful marketing companies globally. Hitesh Bhasin stated, yahoo’s product portfolio includes yahoo messenger, yahoo personals, yahoo 360, Delicious, Flickr, yahoo Buzz, yahoo Mobile, yahoo shopping, yahoo real state, yahoo next, yahoo boss, yahoo meme. Also, yahoo is known for its web portal, yahoo mail, yahoo answers, yahoo news, yahoo finance, and its search engine. It’s web portal lets users search the web about any information that is available online. On the other hand, yahoo mail is used for communications between users, companies, businesses, professors, or

Advertisements, as far back as the second quarter of the twentieth century, have become a part of everyday life, whether we like it or not. Practically any activity contains some form of advertising. Radio, for example, is routinely interrupted by a call to listeners’ innermost insecurities as consumers.

Companies now bombard consumers with popups, online advertisements and commercials. It is now virtually impossible to escape advertisements because they come at you on virtually every platform. So much so that advertisements go unnoticed by the consumer due to their sheer volume. The companies methods are changing as well. While advertisements for necessities are often shown on the street to appeal to a wider range of consumers, data from out computers is used to market to each consumer individually.

The authors explain that many online ads have become less in-your-face and instead more interactive, fun, and relative to socially significant issues. For instance, there may be an ad in the form of an animated character who

Paid ads are a great way to move your business forward but there’s a hidden

Mobile advertising has generated into one of the most popular forms of advertising, it allows advertisers to target consumers anywhere at any time’ this statement highlights the growing opportunity that has become available for advertisers that once did not exist as they now have round the clock access to consumers. Ofcom has released the increase of smartphone users throughout the Uk, smartphone users has increased with ownership of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24-year-old own one; but 55-64 year old’s are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%. Judging by the figures, today’s environment can be described as a smartphone society the surge is being driven by the availability of 4G broadband which is now giving consumers online access to the internet 24/7, although the number of smartphone users has increased it is important to keep in mind that the price of smartphones has also. Apple has recently released an iPhone which costs £1,149 although it may offer a lot of features that advertisers can take advantage of it may

Global Advertising, Inc. (referred to as “GAI”) has hired you as an IT consultant for their Windows network services infrastructure. GAI is a new advertising firm, and they have hired staff, are established in two locations, and have a need to get their internal IT services configured. They have an IT staff, but they do not have the in-house expertise to address their current infrastructure needs. GAI need help finding a solution which addresses the following the integration and configuration of their Active Directory updates. Cost is not a significant concern – GAI wishes to implement the “right” solution to address their acquisition of a new company and its Active Directory forest, which is comprised of a single domain. More specifically, GAI is based out of Houston, TX and they have a Windows Server 2012 domain that is operating at the Windows Server 2012 functional level. They recently acquired Media Guru Group, which is based out of Richmond, VA, which has a domain (running Windows Server 2008 domain controllers) operating at the Windows Server 2003 functional level.

Itching question about your next vacation trip? Ask google “What to do in New Orleans”, and bam about 61,300,000 results, in just 0.45 seconds. As soon as you scroll down, you obviously pick the first link in the first page, but you didn’t realize the Tripadvisor page you are currently on was a paid advertisement. A perfect victim of the well-known case of native advertisement. Native advertisement, is nonetheless that tricky ad that blends in so well in your Facebook, or the article that you’re reading, and you had no idea it was an ad until you clicked on it, and you realized that you landed in totally different page.

Acceleration Media CEO Tony Sousa claims the world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, as consumers change the way in which they consume information, services and entertainment (Sousa, 2013). Mass media advertising as we know it today is perishing. Advertising agencies have had to restructure their advertising models to accommodate a harsher advertising climate. This forces brands to formulate effective ways to reach their customers. The main factor contributing to traditional advertisings’ impending demise is the invention of new forms of technology, namely the internet. The creation of the internet has resulted in the fragmentation of media and markets. Media fragmentation is the breaking up of large audiences into smaller audience fragments due to the increase of media choices available (Tuten, 2008). Advertising has to spread further, covering a multitude of channels to gain the same exposure (Rust & Oliver, 1994). Media platforms provide endless benefits,

Businesses can be recompensed for their advertisements to perform on the sheets of a variability of websites, most normally in the method of banner promotion. The admiration of a website typically commands the price of enlisting an advertisement. Some businesses involve themselves in mutual marketing, which can benefit amended expenses. Many promoters also aimfor consumersby using mailing lists and by inflowingdeliberations in online mediums and chat areas, though this is sometimes disheartened by the group’s mediators.