Google's Macro Pest Analysis Of Google Inc

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

search engine, cloud computing). What I have learned from doing research on the company Google would be that they focus on diversity, data, and non-typical corporate practices. Data is at the central for a lot decisions Google makes. Besides data examined for typical corporate business, Google’s also considers employee operations. An example of this would be lunch lines (Google offers free meals and snacks to employees), to make the most optimal lunch line (to meet new people and to prevent waste of time), Google has taken data to find and state that the most optimal lunch line is 3 to 4 minutes.

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

No business is isolated from its environment. It is necessary for all businesses to consider the impact of environment on their business operations. PEST analysis is a useful mode to analyze the changing business environment, (PESTLE analysis, CIPD). It bifurcates the external environment in to various dimensions such pas Political, Economical, Social and Technological.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

“Google: brand name of a leading Internet search engine, founded in 1998.”(Google.). The company Google was founded in 1998 by Larry Page and Sergey Brin. Google first started out as a general search engine that people could use on a daily basis to look up and find whatever information quickly and efficiently. Fifteen years later, Google has expanded into much more than just a search engine. The company Google has now expanded its reach into various aspects of people’s daily life. Many people use Google inspired technology every day without using their search engine. Google is one of the rapidly expanding companies of the 21st century, and they don’t show any clear sign of slowing down. It seems like at

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Inc. was established in September 1998 by Sergey Brin and Larry Page to "enhance the ways individuals interface with data."It is headquartered in Googleplex, California, United States. This incomprehensible organization furnishes clients with endless choices to tackle and comprehend the plenty of data accessible to them. Google amasses its assets in its inquiry motor, working frameworks, promoting, and venture. By sorting through its file of sites, Google chooses the sources most applicable to its clients, making an internet searcher that is not difficult to utilize and rapidly gives quality results. The organization depends on its center guideline "it’s best to do one thing outrageously well"—and always keeps on developing its pursuit engineering. Google is likewise known for its different working frameworks. Through developments in telephone innovation, web searching, TV, and electronic books, Google continually changes the way individuals live. The organization presented its Android working framework as a free stage that can be introduced on any cell phone to "give buyers an all the more effective portable experience." Google has additionally made its own particular web program to enhance the way its clients

Interests: If Google also provide services such as Gmail, chat rooms or blogging that involve users’ personal information, The Chinese government could abuse the information that Google provides as it did with Yahoo. This will critically damage its principle of “Don’t be evil”

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

External factors are affecting on company that are mentioned for shareholders, customers, employees and system. Macro-economic factors for business are uncontrollable for developing business practices and determine a model named as PEST analysis. PEST analysis identifies success of various factors; develop opportunities, and threats (Murphey & Gause, 1974). Due to global market, business organizations must study external factors are

Google’s primary focus is search; display advertising, enterprise, and the Android operating system platform to name a few of its products. As more information becomes

Google, the largest search engine in the world, was founded in 1998 by the founders Larry Page and Sergey Brin. Google has impact the world with its advance search engine and the resources it provide. Google 's mission statement is “to organize the world 's information and make it universally accessible and useful.” Therefore, they strive to make the internet and other resources connected to google be reliable convenient to everyone, thus providing satisfying and quality services and results. The owners of Google believe in 10 values they consider to be the overall element of Google. These 10 values consist of; Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don’t need to be at your desk to need an answer. You can make money without doing evil. There’s always more information out there. The need for information crosses all boarders. You can be serious without a suit and Great just isn’t good enough.