preview

Green Mountain Coffee Roaster, Inc Export Project Essay

Better Essays
Green Mountain Coffee roaster, Inc | Export Project | | |

BUS 580

|

Student name: Dongjie Zhang

Catalog

Chapter 1. The analysis of necessity and feasibility - 2 -
1.1 Background & product - 2 -
1.2 Necessity - 2 -
1.3 Feasibility - 3 -
Chapter 2. Why chose China? - 5 -
2.1 Legal system & government position - 5 -
2.2 Banking system - 6 -
2.3 Trade environment - 7 -
Chapter 3. Business plan - 8 -
3.1 Location - 8 -
3.2 Mode of entry - 8 -
3.3 Strategic alliances - 8 -
Chapter 4. SWOT analysis - 9 -
4.1 Superiority - 9 -
4.2 Weakness - 9 -
4.3 Opportunities - 10 -
4.4 Threats - 11 -
References - 12 -

Chapter 1. The analysis of necessity and feasibility 1.1 Background &
…show more content…
Third reason is the developmental speed of China coffee market. Chinese marketplace is a low risk marketplace. Meanwhile, Chinese coffee market is growing at a speed of 30% per year, so the capacity of this market is very large. Coffee entered in China at 100 year ago, there was no cultural conflict between coffee and native drink. Coffee as an impact of a foreign culture and an elegant life style will become more and more popular in high-income people and young people. Using the data except from 2011-2015 status and development trend of China's coffee market research report, China's current annual per capita consumption of coffee is only 3 cups, comparing with the figure in the United States and other developed countries is hundreds of cups. The instant coffee occupies more than 70 percent in the whole coffee market. Nestle coffee sales amount in china is around 1.3 billion dollars of 2011, and it was stably be the largest share in china coffee market which occupy almost 50 percent.

Chapter 2. Why chose China?
With almost 1.4 billion people, China has the largest population in the world. In other words, with the GDP of china exploded fast in last few decades, china retail market is the one of huge market in the world. I will represent Chinese business environment in this chapter.

2.1 Legal system & government position
China is the largest and most powerful communist government in existence. Unlike common law jurisdictions such as the United
Get Access