1. Introduction
Our founder from Seattle was inspired by Hong Kong’s entrepreneurial spirit. He set out to make Pacific Coffee a community hub known for its informality and friendly attitude. Since the opening of its first coffeehouse in 1992, Pacific Coffee has provided world-class coffee to satisfy Hong Kong's growing demand for specialty coffee beverages, and served as a urban oasis for customers wishing to have a moment of peace in their busy, hectic life.
2. Existing Business Portfolio
In addition to world-class coffee, great food and comfortable surroundings, Pacific Coffee also strives to bring our customers the ultimate communication services.
Selling price is about $30-50. It is popularization price, For example “Espresso”,
…show more content…
The office staff's age is around 25 to 35, their income is about $15,000 to $25,000 per month. Their social class is lower middle class. Their lifestyle is accustomed to buy coffee and some food every morning. They mostly work in commercial district. Another target is students. Their age around 14 to 20.Their income is about $1,000 to $2,000.They are the student, so after class they usually chat and do team project in the coffee.
5-6. Threats & Opportunities
Pacific Coffee is mostly selling coffee. The opportunities of coffee shop are make the coffee popularization. Pacific Coffee Company is cheaper than other Coffee company; so many people will choose it. Then, the threat of Pacific Coffee Company is because most coffee shops are selling coffee as the selling point. However, Hong Kong has so many coffee shops. It's same as other coffee shop. It can't be better in Hong Kong.
We would like to include a new service for the customers. Breakfast is important for human. However, we decide a set for the customers. If a customer buys a drink, then he/she wants a cake or sandwich. It will be have a discount for 50%off. It is a market penetration. We would like to make some discount to attract customer. The target market for this new product is every customer. It is because everyone will buy food and drinks. It is a reasonable price for public.
This plan will practice around one to two months. We would like to find
In order to address such problem, the company may opt to offer discounts in certain time of the day to boost the sales of its bread. For instance the bakeshop may provide 50% discount on its baked goods when stores are about to close. In doing so, it will not only reduce the spoilage of the bakeshop, but would also broaden the appeal of the bakery-café to a bigger market. The discount serves as a tool to segment the market that the company is catering into, and thus be able to maximize the sales per target market.
1- Th firm should introduce the new "complete meal" at price of D.Cr. 6.85 because the price will raise the demand and generate high profit for the company.
Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese
Mr. Coffee is best known for pioneering and leading the market in the automatic drip coffeemakers. The brand was established in 1968 by Vincent Marotta and Samuel Glazer and was then part of the North American Systems, Inc.
With 11,000 plus coffeehouses worldwide, it is evident that their strategy of being passionate about their customer relation and their devotion to delivering a quality product goes beyond culture and language.
Good afternoon everybody. Thank you for making the effort to come here. It’s an honor for us to get the chance to meet you today. My name is Viet Huong and I’m the leader of group 2, which also includes Lan Huong, Tri, Phuong and Ha. As you all know, coffee is one of the world’s most popular kinds of drink and among the biggest names in the coffee industry is Starbucks Coffee Company. And recently, Starbucks HAS brought its special taste to our country. Therefore, this afternoon, we’d like to make a short report on Starbucks expansion campaign in
quality of the products connected with a fair price attracts many coffee lovers. Starbucks also
To ensure brand richness, Starbucks bring the best ingredients and quality control, they also assure that all the employees are constantly involved and be aware of its mission and vision.
Costa can only be as successful as the plan it implements. Saving the world from mediocre coffee and unsustainable practices are goals that must be attained.
Former Starbucks Executive Scott Bedbury once said “Brands need to communicate that they are along for the ride. They are made of flesh and emotion. That they are made possible by people” (10 Quotes from Starbucks Executives, 2010, para. 6). Starbucks’ beliefs in customer service, community solitude, and a strong business core stretch far behind just a belief in a quality caffeinated product. “We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly” (About Us, 2011, para. 4). Thus, this commitment is the motivation behind Marketing Team A’s proposed
Having more than two hundred seventy three company owned stores, Caribou Coffee is the second largest company- operated premium coffeehouse and retailer in the United States. Although it’s one of the largest coffeehouses it still has to compete with not only national coffeehouses like Starbucks but local ones as well.
Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing
Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?
Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free
D. Pacific Coffee currently provide a complimentary broadband service through computer terminals in our stores. In addition, all locations are equipped with WIFI coverage.