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Green Mountain Resort Case Study

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Green Mountain Resort Case Study In the Green Mountain Resort Case Study described by Palmer, Dunford, & Akin, Green Mountain Resort (GMR) faces a problem where its best employees leave the company at a high rate, which leaves the poorest performing employees to attend to its customers and guide future coworkers. Gunter, the resort owner, sees the high employee turnover rate as a serious issue and a hindrance to the company 's success. The hospitality literature that Gunter consults for guidance confirms that high employee turnover is simply part of the hospitality industry and should be accepted by the company and managed by applying limited time and investment in its employees. Gunter sees this way of handling turnover as counterproductive and hires a consultant to provide an alternate perspective. Gunter meets with the consultant and describes the issue and the desired outcome. The consultant suggests that they determine what happens to the employees once they leave GMR. They find that these high performing employees secure better positions at companies within the hospitality field. Armed with this new information, the consultant suggests that Gunter change perspectives and see high turnover rate as an opportunity rather than an issue. Gunter agrees and embraces the high turnover rate by marketing GMR as the training ground for those who want to secure a better job within the hospitality industry. This strategy turns out to be quite successful to both the company and

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