Grog Cafe

Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.

You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

The company started off producing 20,000 units of mountain bikes. We did not change the production quantity. Last year our forecast sales were 24,000 when we only sold 19,866; therefore we thought it would be best to leave production at 20,000 bikes. Having excess inventory, we concluded that 20,000 units should be enough considering our quality has not changed and our advertising will not increase the sales dramatically. Although we had the choice to produce as much as 30,000 units, we felt as though we did not have sufficient money to increase production. We were interested in allocating the money towards marketing as opposed to production. We realized that without awareness, no matter how many units we make, sales would be inefficient.

3. Increase in expenses for marketing efforts and expanded distribution even if you do not introduce a new product.

Since the café is located near the Courthouse district and located on a busy corner lot with only one another Café two blocks away, it has a tremendous competitive advantage.

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

* Increase in sales and decrease in promotional costs for the introduction of the new product

Helena Maria Viramontes grew up in Los Angeles where relatives used to stay and live with her family when making the transition from Mexico to the United States. This is where she got her first taste of the lives of immigrants in this country within the urban barrios. Viramontes's writing reflects this theme along with expressing her political opinions on the treatments of immigrants, especially Chicanos and Latinos. In her short story "The Cariboo Café," Viramontes brings these ideas to life through three sections narrated by different individuals tied into the story.

The main reason of the challenge that is happening at the Mom & Pop smorgasbord café or also known as the Cherrygate Cafeteria is that full time employees obtain more benefits than part time employees. As a full time employee, not only they get meal benefits for free, they also get their beverage for free as well. On the other hand, part time employees have to play half price for their food and half price for any other beverage besides water, coffee, or tea.

• Expand the limited advertising program for current niche market products to retain and gain market share.

By implementing policies to reduce consumer transaction costs, for example, lowering the expenditure of time of customers and other possibilities as discussed above, resulting in a shift of the demand curve to the right and

This has the effect of regarding the desired profit as an increase in the fixed costs to be covered by sales of the product. As the

Increase market share by gaining and maintaining the good reputation in the market by 1% each year.

The demand for coffee shops is born from the increased number of individuals seeking coffee brewed outside of the home. This creates a larger market for coffee shops. An increased amount of people are starting their mornings off by purchasing breakfast and a cup of coffee away from home (Tuttle 2014), more people are enjoying gourmet coffee (NCA National Coffee Drinking Trends 2015 Infographic), and younger generations are demanding more coffee and coffee drinks from coffee shops (Tuttle 2014, S&D Coffee and Tea inc. 2014, Statista 2015). Coffee shops must compete with at home coffee, work place coffee, and teas for the caffeinated beverage markets (LN 2015). Demand for coffee within different markets varies, and provides competition for coffee shops. Single cup coffee makers, increasingly qualitative instant coffees, and gourmet beans are all sources of competition that could satisfy the demand for coffee. However, coffee shops are becoming more ingrained in social

Brand awareness: Brand awareness is a different metric to measure the advertisement effectiveness. Brand awareness is the ratio of customers who recognize a company 's brand of products. It will take long time and large volume of market exposures to establish high brand awareness. Television and radio are two of the best mediums for building brand awareness. Marketing personnel can also build their brand awareness from the Internet by advertising in the industrial website, or promoting their products via major search engines such as Google and Ebay.