Groupon 's Marketing Plan For The World 's Commerce Operating System

Groupon As a group, we have chosen to examine and report on Groupon and relevant information on the marketing strategies and efforts employed by the organization, as well as the ethics and social responsibility related to Groupon’s marketing. Groupon’s mission statement according to their letter to shareholders is “To become the operating system of local commerce.” Groupon has stumbled and disappointed users of their services because of rapid growth. Instead of focusing on growth, Groupon must

Summary Contents About Groupon……………………………………… 4 The History of Groupon………………………….. 4 Groupon’s business model…………………. 5 Type of business………………………………….. 7 Products/Services provided by Groupon…………………………………….. 7 Strategy formulation and planning………….. 8 Groupon Plans………………………………………… 9 Financial Status…………………………………….. 9 SWOT Analysis……………………………………. 10 Competitors Analysis………………………………. 13 Business and economic climate…………….. 14 Management structure………………………. 16 Groupon Infrastructure…………………………

to make Groupon available for use on the user’s mobile devices. Lefkofsky mentioned that "We were in the midst of this huge migration from being an email-oriented company to a primarily mobile company. We were still at a very entrepreneurial state, building out the very foundation of the business model.” He plans for Groupon to not only be a source for discounted products or services such as pizza or manicures, but also to become a place where people can purchase vacations (Groupon Getaways)

10) Evaluation Form 23) Company’s Culture 11) Employee Safety & Health Program 24) Company Strengths and Weakness 12 HR Policy 25) Stock Based 13) Training and Development 26) Should you work for this company? History Before Groupon was invested, there was company named The Point that was founded by Andrew Mason and it showed poorly which led failure. The purpose for The Point was to improve the online fundraising experience for businesses’ website but people were hesitant to

Complete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business

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International Marketing 250 Marketing Report Feasibility Study Alexandre Lee Wan Lee (15641290) Wong Shia Shin (15656207) Felicia Valerie (16307959) Ajay Zachariah George (16371815) Tay Jun Wen Josh (16260269) * 3 October 2012 - Table of Contents 1.0 Executive Summary 1 2.0 Background Description 1 2.1 Product Description 2 3.0 Corporate vision, mission and goals 2 3.1 Vision statement 2 3.2 Mission statement 3 3.3 Corporate goals 3 4.0 Situation Analysis - PESTEL

l Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace Logistics Master 's thesis Xiaoyan Hu 2011 Department of Information and Service Economy Aalto University School of Economics ABSTRACT The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for

l Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace Logistics Master's thesis Xiaoyan Hu 2011 Department of Information and Service Economy Aalto University School of Economics ABSTRACT The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for