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Growth Strategies for Ophthalmic Consultants of Boston Essay

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Growth Strategies for Ophthalmic Consultants of Boston

If we at Ophthalmic Consultants of Boston (OCB) intend to be a profitable business with plans of continued growth, then we must make some fundamental changes in the way we operate our business. First we need to get back to the very basics and write a business plan! The Information contained in a business plan will help us to determine who we are, where we want to go, and how we intend to get there. This basic information will bring us focus, and act as a guide for our actions in the future. By defining our intended strategies for management, operations, sales, marketing, finance, competition, etc. we will then have what is necessary to layout a clear path for our future. If you …show more content…

These trends show that the market is growing, therefore the opportunity for OCB to increase sales is good, unfortunately on the other side of the equation costs are increasing. If we look at the simple formula for calculating profits, (Total Sales - Total Costs = Profits) then we must either reduce our costs or increase our sales if we are to reverse our dropping profits trend.
We must consider new ideas that will return us to financial health once again. Listed below are some examples of organization changes / structures that we should consider.
1. Maintain the same business model but invest in incremental procedural changes to improve efficiency. Ease into change by forming LEAN teams to address critical issues first, like controlling costs and increasing efficiency.
2. Merge OCB with a large Physician Practice Management (PPM) organization and adopt their proven business models, strategies, and methods, to optimize all aspects of the business. Although tempting, the potential tradeoffs could include binding agreements, a complete reorganization, of OCB to match the new PPM model. A change of such magnitude would be disruptive and negatively impact revenue, reputation, and may force out valuable personnel. Additionally surrender of control, and loss of Independence is not appealing to me. The potential for improvement is great, but the potential risks may outweigh the reward.
3. Maintain the similar business

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