Part C, Page 28
Design and write a description for the following event, incorporating the six critical dimensions of an event experience including anticipation, arrival, atmosphere, appetite, activity, and the amenities. A pharmaceutical company exhibiting at a medical convention trade show in your city wants to host an off-site evening hospitality reception for 200 of its best customers, featuring a theme that celebrates the local culture.
Below you will find a description of an off-site evening hospitality reception for 200 of the pharmaceutical company’s best customers. In order to have a plan well developed, it is important to incorporate the six critical dimensions of an event experience. Of course, the very first step would be…show more content…
Once we receive the RSVP’s, we will need to send a confirmation that will include a map of the facility and with a request for dinner menu options.
Usually, pharmaceutical companies like to go above and beyond when they are offering such receptions to their customers with the purpose of customer appreciation and ultimately, increasing sales. The off-site evening hospitality reception would be taking place near the medical convention trade show. We would provide our guests with VIP parking and limo transportation to and from locations within a certain mile radius. We should plan to have guides and ushers waiting at the front door to meet and greet our guests and for direction to our facility location.
If we will be serving alcoholic beverages, most likely the facility that will be chosen will require a certain number of security guards depending on the number of guests and we should plan for that as well. ATMOSPHERE
The event will be taking place in a smaller reception hall near the medical convention trade show. We will have a large banner at the main entrance welcoming our guests. As our guests walk in, we would have a coat check area. There will be about 30 round tables with white linens with 6 to 8 chairs per table for our guests. Seating will not be assigned. The tables will be decorated with a small centerpiece that will include a price at the end of the night. Only one chair