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Hanover-Bates Chemical

Satisfactory Essays

Robert Grubbs
Case Analysis 3.2
April 3, 2013
Hanover-Bates Chemical Corporation
1. Current Situation James Sprague is the newly appointed district sales manager for the northeast. Upon arriving he had dinner with Hank Carver and John Follet, two senior sales representatives, and discussed his plans to review the company’s data prepared by the national sales manager and better the area’s profits. Carver, the most experience sales representative, took offense to analysis saying that his 34 years of experience obviously does not count for anything, and threatened to leave and go to a competitor. His district has a large number of potential accounts that are not being utilized. The sales by account and gross profit of the northeast …show more content…

The analysis will be better with the combined knowledge of the northeast region and the sales numbers given by the national sales manager.

6. Rational Working with Carver will allow both sides to accomplish their goals, because Carver will know his 34 years of experience is important to the company. Sprague will be able to learn valuable information from Carver as well, because he lacks the field experience that the senior sales representative has. The analysis of numbers is a very useful tool in the business world, but experience is something that cannot be thought or simulated. To be a successful branch manager, he is going to need his knowledge of the data combined with the problems and issues that the sales people will come into contact with out in the field. Carver would more than likely gladly help and follow the new direction of the branch, as long as he feels like his many years of experience is being taken into the final decision. Sprague must be able to balance the power, and not allow the older sales people to start making decisions for him, but he has to allow them to voice their opinion about the changes. He needs to be able to explain the reasoning behind his changes to the sales representatives. Then he can make the changes in the sales efforts and the sales team will see why he is doing that, and they will know that they had an input on

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