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Harvard Case Study Analysis

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Harvard Case Review and Analysis

1. Jeff Immelt’s strategies for GE were solid in a theoretical sense. The company should have been delivering above-average returns and seen all the positives that he preached about it. The reason this did not happen and they faced some humiliation in 2008 until 2010 were due to GE Capital. Immelt thought that they were diversified enough to survive the economic downturn. However this proved to be wrong. In an interview for BusinessWeek magazine David Magee, author of Jeff Immelt and the New GE Way, spoke on what was going wrong for GE. He believes that Immelt and GE did not correctly predict how bad the financial downturn was going to be. By missing that their beliefs that they were diversified …show more content…

I agree with what the analysts have said and that the most important thing for GE is to get their stock prices back up. Immelt is trying to do so without selling GE Capital. I believe that in order to get their prices back up they need to downsize GE Capital and have less money tied up in assets that are in this very volatile market, especially real estate. This will help build confidence in investors that they will not see huge losses if the economy takes another turn for the worst. Until that happens I do not see GE getting back on track with Immelt’s plans of growth and profit. 2. GE’s corporate strategy is one of moderate to high level of diversification. More specifically one that is related linked. Most people call them a conglomerate or a company made up of very different companies all operating in different industries. However GE’s CEO Jeff Immelt sees it differently. He doesn’t see a conglomerate he sees a company that is diversified over many industries, but one that works together towards a common goal. You can see that in the way that research and development in one of their industries is used to improve their product or service in a different part of the company. By having all of these differentiated industries working together under the name of GE they have been very successful company. Now the situation is changing. People are seeing GE struggle especially GE Capital. To make

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