Have A He ‚ù§ Rt Coronary Heart Disease Campaign

Decent Essays

HAVE A HE❤RT Coronary Heart Disease Campaign
Patti Maisner
Kaplan University

Introduction Healey and Zimmerman state (2010) that an innovative program will require not only team effort, but input from community leaders as well as collaborative partners, that will aid in the development, implementation, evaluation of a community education campaign, as well as the program continuance, including funding. The campaign should be built constructed on strong and understandable messages, so that the target population can take action and pass on the message from its memorable key components. An effective campaign then, will devise under the campaign logo what the problem needs to be changed, how the campaign will go about making this change, the consequences of not taking action, and the action to be taken to achieve the message of the proposed campaign (UN Women, 2012).
Campaign Title and Slogan The number one cause of death in the subsection (SPA 2 [Service Planning Area 2]) of Los Angeles County (LA County) is Coronary Heart Disease CHD (Los Angeles County of Public Health, 2013). The title of the campaign is “HAVE A HE❤RT Coronary Heart Disease Campaign”, with the slogan: HAVE A HE❤RT. The title and name are memorable, especially the slogan which can be recognized by all languages because of the heart symbol. The phrase, HAVE A HE❤RT, speaks the problem: heart disease, and it begs the audience to have a heart when it comes to health, not only with themselves but

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