Healing Hospital Research Paper

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

The cost of Medical equipment plays a significant role in the delivery of health care. The clinical engineering at Victoria Hospital is an important branch of the hospital team management that are working to strategies ways to improve quality of service and lower cost repairs of equipments. The team members from Biomedical and maintenance engineering’s roles are to ensure utilization of quality equipments such as endoscope and minimize length of repair time. All these issues are a major influence in the hospital’s project cost. For example, Victory hospital, which is located in Canada, is in the process of evaluating different options to decrease cost of its endoscope repair. This equipment is use in the endoscopy department for

“A healing hospital is a place characterized by thousands of small and wonderful things and a few big ones. At the center is love. More than anything else, supports a strong culture of caring. It expresses the deep passion of both patients and caregivers” (Chapman, 2003). Healing hospitals focus on patient-centered care.

Today in our society the culture of hospital mainly concentrates on treating symptoms and curing patient physically rather than treating patients as whole. A holistic approach is invented in healing hospital. This paradigm encompasses healing person as a whole by upholding harmony of mind, body and spirit. According to Erie Chapman the president and CEO of the trust, the main commitment of healing hospital is to deliver and fashion a radical loving care ("Journal of Sacred work," 2009). In this essay writer will discuss the apparatuses of healing hospital and its relation to spirituality;

In contrast, a physical healing environment is carefully constructed and organized. Employees are trained caregivers who are knowledgeable in interacting with patients and families so as to help them cope with their concerns or grief. The environment, by its design, is a strong means of establishing a spiritual relationship through an engagement of all five senses. By choosing colors appropriately, for example, desired effects in human behavior are promoted and psychological systems established - the color green indicates healing, nurturing and conditional love, a symbol of growth (Stefanidakis, 2001). This is because color has the ability to induce emotional responses such as irritability, cheerfulness, or peacefulness. Further, by creating the interior of the hospital in a manner that resembles, even slightly, a church or a temple, providing religious artifacts, say rosary beads, spirituality can be promoted. A patient’s sense of control over their environment must be kindled (e.g., lighting and temperature) so that stress relief may occur.

A growing topic in healthcare today is the focus on promoting a “healing” environment. While many consider all hospitals, nursing homes and rehabilitation centers to be healing facilities they are not recognized as such by the Baptist Healing Trust of Nashville Tennessee. To be deemed a “healing hospital” a facility possesses three key components which are not only physical in nature but spiritual as well. By recognizing the relationship between the two, a facility is able to overcome many of the barriers that present challenges for other companies. By identifying the key components and broken barriers one can

1. Using the historical data as a guide (Exhibit 6.1), construct a pro forma (forecasted) profit and loss statement for the clinic's average month for all of 2010 assuming the status quo. With no change in volume (utilization), is the clinic projected to make a profit?

Healing Hospitals have specific components that comprise their makeup. They are” 1) A healing physical environment, 2) The integration of work design and technology. 3) A culture of radical loving care” (Mercy Gilbert Medical Center, n.d.). These three components intermingled with spiritualty makes up the basis for the healing hospital.

When a patient enters the healthcare setting the primary focus is the process of helping the patient get better. Patient care has emerged into the healing hospital paradigm. This new focus is on patient care and not just the disease process. Healthcare organizations are now recognizing that the latest research demonstrates the benefits of a healing environment. Healthcare providers need to reach people on a personal level. The concept of the healing hospital paradigm research reveals that specific design changes in healthcare

Other than providing spiritual care to the community, FCN also provided counseling, active listening, referrals, education, advocacy, and prayer. Therefore, FCNs can promote community awareness related to health issues, and develop community collaborations to enhance health promotion. Breisch et al. (2013) established that advocacy for appropriate levels of care for susceptible populations and people with inadequate access to healthcare is a role that can be played by FCNs. In addition, FCNs are responsible for the provision of awareness among church communities with low-literacy skills to promote healthcare. Through the initiation of referrals for clinical treatment, providing assistance to access home care resources, assisting with extended care appointments, and providing support to healthcare consumers, FCNs can promote improved quality care.

A healing hospital is a healing community providing radical loving care (Journal of Sacred Work, 2009) in a safe environment that focuses on human interaction, interpersonal caring and enhancing the wellbeing of patients, caregivers, and all other members of the healing community. While a healing hospital is, of course, dedicated to providing excellent medical care to its patients (Mercy Gilbert Medical Center, 2012), it is also dedicated to integrating work design and technology (Mercy Gilbert Medical Center, 2012), and ultimately to the overall wellness of every healing community member. Using physical healing, education and supportive human interaction, this care model seeks healing on physical, mental, emotional and spiritual levels for everyone involved in the process (Zarren, n.d., pp. 1-2). The success of this model requires the cooperation of every

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1identify and briefly describe a population that you are working with in field that could benefit from a group based intervention. How did this population come to your attention?

Jesus’ willingness to cross boundaries, to touch, cleanse and eat with people brings life and hope to the one who had none. The common people flock to Jesus, believing that he can help them. He never turned aside from the call of suffering. Unfailing readiness to help the afflicted was his mission. The story in our Text inspires us to reflect about the need of humanity to be healed and to heal. It carries the good news for every aspect of our life for different occasions, different contexts and different times. It is not enough that the hemorrhaging woman should be healed; she needs to be truly integrated back into the society. It is not enough to give life alone but to help to sustain the life. It bestows a very strong need of God’s healing touch to each individual’s belief, attitudes and values to transform and reshape one’s faith and idea about following Jesus in order to become a healing presence in the life of others. It also can make an immense change in the Church. And all the more in the present context the concept of health and wholeness needs to be highlighted in different levels. Therefore, I would like to bring out this concept in the present scenario with special reference to my limited experience in the healing ministry.

In the article, The Case of the Unhealthy Hospital, written by Anthony R. Kovner, a through description of a struggling hospital, Blake Memorial Hospital, is given. This paper is a SWOT analysis, and addresses the strengths and weaknesses within the hospital, as well as opportunities and threats outside of the hospital and in the surrounding community.