Herb Lubalin Graphic Design

The history of the graphic design is one of the most important pages in the evolution of our world. All periods and persons after the prehistory related with the visual communications are undoubtedly the builders of our advanced and technological communication in the present. It is impossible to not feel passionate to write about the Graphic design history however, one essay is not enough to write about the whole History of the Graphic Design, that is why the next pages will be written about one person who has an important place in the Graphic Design history, this essay will be written about Geoffroy Tory.

Hermann Zapf had initially designed the Palatino typeface in 1948 after careful studies with a punchcutter, August Rosenberger. It was later modified in 1950 for lead typesetting. Then it was officially released with a Linotype foundry company in Germany. Out of relatively 200 typefaces that he developed, Palatino was considered his breakthrough font. It is considered one of the world’s most widely used typefaces.

Modernisation allowed for new trends and styles to be created that no longer payed such homage to the past and tradition, but rather moved forward in obvious progress and difference. This is one of Edgar Kaufmann Jr.’s design principals from his catalogue titled ‘What is Modern Design’, that principal being Modern design should express the spirit of our times. (Kaufmann, 1950)

Graphic Design is all around us and without noticing has a large impact on our life. Behind the design are the influential graphic designers behind them. These designers come from everywhere around the world and all have different backgrounds and influences. Some of the most influential graphic designers were doing their most impactful work during the fifties and sixties, but even some modern designers are already having a big influence on the graphic design scene. Saul Bass, one of the influencers of the graphic design communities during the fifties and sixties, was best known for his influential minimalistic movie posters (artofthetitle.com).

It is almost impossible to imagine how many lives Seymour Chwast has touched with his work. Chwast was and still is the driving force behind the creation of countless advertisements, book covers, magazines, and other works of art. It would be difficult to imagine the field of graphic design without his influence.

April Greiman was born on March 22, 1948 in New York City. She was born during the baby boom, she had parents that encouraged her to ask questions about everything. Growing up she realized through her parents and the way they lived their lives, that integrity was an integral part of one’s art. When she first decided to study Graphic Design she applied to Rhode Island School of Design but when she filled out the application she couldn’t even draw the picture she was asked to draw. They told her that they couldn’t accept her and that maybe it would be better for her to apply to the Kansas City Art Institute. She was accepted and started her schooling, then went on to Switzerland for a year (Famous Graphic Designers). At Basel School of Design, she studied under Armin Hoffman and Wolfgang Weingart in the early 1970’s (AIGA). She is one of the first designers to embrace the computer era for doing her work. While others were skeptical and thought it would destroy this career she seized the challenge to prove them wrong. Her dad was a computer programmer that would have given her some insight into how the computer could help in the design world.

In this research paper I will be taking a look at two prestigious art and design schools. Each of these schools is world renowned and highly ranked, and has many famous alumni. I will also feature some of the famous artists and designers that have graduated from the schools over the years. The two schools are The Pratt Institute in New York, and The Royal College of Art or RCA in London, England.

“Modernism was the answer to the world’s woes.” (Heller, 2012). In a way, this was true. The modernism movement in graphic design started after World War 1, influencing the world after a time of war and hardship - just when it was vulnerable and needed it most. Modern artists of the time had the opinion that art and design should echo life in the consitutional revolution and communicate with a modern audience through deeper ideas and values in their design and art works. The Modernist movement broke away from traditions in thinking, society and art. A new era was starting. The Modernism movement eventually developed into two parts - the “high” modernism and the “low” modernism. High modernism represents the intellectuals and low modernism was based to the everyday person. Low modernism also focused on mass production and accesibility whereas high modernism focused on the ideas and values they were trying to communicate and influence through their work. The movement was moving away from traditional thinking in art and society, giving a new beginning to the world of design. This was because design was needed to relate to the every day audience as well as having a deeper meaning, so two streams were created. Modernism ignored the previous tendency to only use realism in art, deeming it unnecessary and irrelevant. In fine arts high modernism was mostly geometrical abstraction and expressionism whilst low is the practical set of guides for new influences on society. But which

Prior to that Slimbach had spent his time being self employed as well as working for Autologic

As science was evolving, art and architecture were too forming new ideas and styles. Starting with Einstein, Newton, and Heisenberg- in regard to quantum physics and leaping into architectural advances, it is agreed that this was a revolutionary time for all who lived in this era. That being said, Cubism, Futurism, and Fauvism are important styles in modernistic art. Whether it is literature, poetry, song, or dance, these principles helped to shape the future and individual approach to create our own perspective. The abstract styles discussed, paved the way for Nonobjective art to make its mark on humanity and to make us feel and see uniquely. Not to mention, architecture and the International style that later developed, teaching us modern design. The international style gave us unique structures, distinctly showcasing new synthetic materials, floor plans, and roofs. As one can see, modernistic art provides just as an important part of our everyday life as

In studying the history of typedesign, it has become apparent that the majority of type designers in earlier history were men. Today, there are scores of women practicing type design, with their areas of focus ranging from digital fonts to calligraphy. Carol Twombly is a present-day type designer whose typographical achievements have gained recognition on both a national and international level. Twombly began her schooling at the Rhode Island School of Design, where she started off studying sculpture, and later shifted her focus to graphic design. Her formal education continued at Stanford University, where she graduated with Masters of Science degrees in computer science and typographic design. Beginning in 1988, Twombly worked

Architecture had a great influence on graphic design from the 1900's to 1950's. Many art movements and artists influenced Graphic Design. Peter Behrens, El Lissitesky, Bauhaus, and Futurism all greatly impacted the Graphic Design concepts of today. Design was blended with architecture, especially in the Bauhaus school in Germany.

Paul Rand, a top influence in the field of design brought America into the modern era of design. This study will give a background to Rands life and how his upbringing impacted his future endeavors. It will then cover his primary works and discuss work that became a defining part of his career and the industry. Following that, it will discuss how Rands work in advertising and Corporate Identity set the groundwork for today design thinking. Finally, the thesis will examine modern designers that sought out Rand as a source of inspiration. This thesis will look at why Paul Rand is said to be one of the most influential graphic designers in history, and why his principles translate into good design that resonates for generations to follow.

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

“Design is for living”. The adage fashioned a widespread shift in design during the 1940s and 1950s. It revolutionized the form by creating an electrifying visual language that signaled a new age and a fresh start- two of the powerhouses were Charles and Ray Eames. The Eameses were a husband and wife team whose unique synergy led to a whole new expression in furniture and architecture. The couple advocated the principles of Modernism through the adaptation of innova¬tion from wartime technology .Their design style can be branded as “California Modernism,” a term that is often used interchangeably with “Mid-Century Modernism.” This distinct style embodied an approach to design that opposed the “social conscience” of the Bauhaus in order to embrace looser, warmer design which was both more expressive of local character and in touch with the realities of commerce and salesmanship. With the west-coast coming-of-age, economy shift from making goods to producing information and the global expansion of American culture; their lives and work embodied some of America’s defining movements. They contributed to architecture, film, industrial and graphic design. They were known as pioneers of affordable mass production and residential constructions. The evolution from furniture designers to cultural ambassadors validated their bents and overlaps with country’s interest and projected how design can enhance the lives and practical needs of ordinary people and not just the elite.