Essay on Holden Commodore Marketing

Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers.

Holden was founded in 1856 in Australia, which only few automobile manufacturing enterprises have. “Pure Aussie product” is the biggest asset of the corporation.

This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion

This paper presents a marketing plan for the Electric Car Corporation (ECC); a first mover in manufacturing an electric car in the United Kingdom. The paper starts with a brief introduction to the company, its product offerings, and areas of operations and then explains why a marketing plan is essential in the strategic planning process of an organization. Afterwards, the process of new product development at ECC has been discussed. The marketing plan starts with a comprehensive situational and SWOT analysis of the company as well as its new product offering. In this paper, the SWOT Analysis is done to analyze the company's core strengths, major weaknesses, potential opportunities and threats which can be helpful for its short term and long term marketing planning.

Cars are luxury possessions for most and when it is a brand like Holden it is generally considered to be a prized luxury possession. But, for car owners it becomes a real tough decision to consider which one is the best buy when there is a need for a parts change, or when one seeks for a performance boost with an addition of an exhaust system up gradation. Like for example for Holden owners they can grab on to extensive benefits by availing Holden aftermarket and performance parts instead of going for new OEM parts from brand manufacturer itself.

The Chevrolet: 100 Years of product Innovation is a synopsis of Chevrolet’s history, their marketing strategy product innovation and marketing position. The case highlights how Chevy has fared against competition and how they have been able to sustain in the market. Chevy carries a strong brand name and has a loyal consumer base. They are innovators in the auto industry, releasing a new vehicle annually. Chevy’s products are timeless, diverse and marketed globally. Historically, Chevy has position themselves as American company and has used that stance in their marketing. The Chevrolet brand is diverse and carries numerous vehicles including various cars, SUVs/crossovers, trucks/vans and hybrids. The case covers various product lines,

Chevrolet’s known as the “Heartbeat of America” for a reason. Before any masterpiece is perfected, it goes through ups and downs. Chevrolet is known for their sporty cars, sports utility vehicles, and pick-up trucks. A strength that is evident in the company’s product mix is that the company introduces a new car every year. Because of this, Chevrolet owes their high sales to their loyal customers. This alone enables the company to excel above their competitors. Chevrolet has models of cars that compete with Ford, Honda, and Toyotas. Chevy introduced, the Cruz, their version of the Corolla and Civic. The Cruz, their best-selling car, is a small car that provided customers with great transportation. “Chevrolet's confidence in the Cruze rests

Holden devoted to helping their dealers to accomplish their objectives. Their point is to guarantee that each time they work with them, and experience the most elevated quality. In the event that our desires aren't surpassed, we have come up short. They have demonstrated this commitment for more than 35 years, and their customers are glad to work with them over and over.

Chevrolet has become one of the hottest brands all over the world due to its attention to detail. Always ahead of the competition in terms of form, function and power, it is no wonder why Chevrolet is also the most expansive brands today. Easily recognizable and highly marketable, a Chevrolet car packs the latest technologies, the most powerful and most efficient engines and the tightest, smoothest rides. Chevrolet brings innovation and quality that very few manufacturers can match. This is why many car owners prefer this brand. That is also the reason why Chevrolet has remained one of the most trusted and sought after brands in the US. Chevrolet cars have aged well and would still work perfectly even after decades.

Durant had been involved in the buggy business and by 1890 was producing about 50,000 horse-drawn vehicles a year with Durant-Dort Carriage Company. His first venture into automobiles was becoming manager of Buick bringing their sales from 34 cars in 1904 to the #1 automobile in sales in 1908. In 1908 he started General Motors, buying up multiple companies until he overextended and was taken over by the banks.

· The Chevrolet (also owned by General Motors) is a product which will bring a lot of opportunities in terms of sales in the future which can help the profitability of Holden/General Motors

With such a small population density compared to the size of the country, Australia has always had a heavy reliance on the automotive industry to connect people and places. It’s clear that Australians are passionate about their automobiles with over 60 brands readily available for purchase, which is a lot more than in the United States. While most live in and around the capital cities and have abundant access to public transport, people still value owning their own vehicle for work and leisure purposes and its benefits are greatly increased in rural areas where it is the only form of

Creation, acceleration and emotion are the key components for any automobile industry to deliver its goods to the expected standards. General Motors, popularly known as GM has been a pioneer in the global autoindustry for more than 100 years. Developing from horseless carriages to the latest sports cars, innovations have always excelled at putting the world on wheels. In fact, there are a lot of exciting things to share about the company. GM’s corporation started in 1892 by R.E. Olds, with a solid financial foundation, which enabled him to produce great vehicles for customers and build a bright future for employees, partners and shareholders. GM slowly initiated its staff of experts in the factories which are located in different parts of the globe and acquired the brands like Chevrolet, Pointiac, GMC, Buick, Cadillac(General Motors Corporation, 2015). Leading the way is their tailored leadership team who set high standards for the company so that they can produce the best cars and trucks. This means that GM is committed to deliver vehicles with compelling designs, flawless quality and reliability, leading safety, fuel economy and commercial features. All are intended to create that special bond that can only happen between a driver and a vehicle. General Motors is a customer driven company and aims at earning customers

With the ignorance of the market nichers such as Peugeot and Renault, Opel’s target competitor was Volkswagen. VW is prospering with each passing day and becomes a major player who can strive for the first with Toyota in the world market(Moon 2013). However, Opel along with the hole GM is not in a dominant position now. Although Holden is still a big player in the Australian market but can it survive with out subsidies from government? Moreover, Australian auto market is a intensive competitive market which has 66 brands of cars but only 23 millions of population(Dowling 2013). ‘The segments we need to be selling our volume into are so incredibly competitive now, and that’s what changed in a way that’s invalidated the entire business case. ’ Said by Opel Australia spokeswoman Michelle Lang. Regarding other European brands, Renault, with a 60-year history in Australia, only sales 3500 cars in 2011(Dowling 2013). Actually, in the past 10 years, Renault’s best annually sales number is 4656 in 2002 which only reached less than a quarter of its initial target of 20,000 sales(Dowling 2013). Peugeot, established in 1949, only one year younger than Holden, has averaged fewer than 7000 sales during 2003 to 2012(Dowling 2013). Acknowledged the data above, Opel’s 989 sales in the first half of 2013 which was 114 less than Porsche is , to some extend, reasonably(O’Brien 2013).

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p