Holsum White Bread Analysis

Society uses manipulation to divert people’s attention every day and oftentimes people do not realize that they are being manipulated. An advertisement through television is one of the many ways that people are manipulated. TV uses advertisements daily by incorporating subliminal messages to get people to do things that they would not otherwise be thinking about doing. The following articles “Can TV improve us?” by Jane Rosenzweig, On Sale at Old Navy: Cool Clothes for Identical Zombies!” by Damien Cave and TV’s War of Words” by Deborah Tannen exemplify instances where manipulation is being showcased at its best.

“There are over 250 billion advertisements released to the public every year with the average person seeing over 3000 ads every single day” (Kilbourne). This is an astronomical amount of information for anyone to process in a week let alone in one day. This is a prime example of Capitalism at it’s finest. Controlling the consumer in every aspect of their lives. Jean Kilbourne also talks about how “Only 8 percent of an advertisement is actually processed by the conscious mind, with the other 92 percent being soaked up by the subconscious” (Kilbourne). Thinking about those numbers really brings into perspective how much we are truly influenced by media

The most significant problem with advertisements is that the intent of companies that invest in advertisements is often to deceive customers by using vague

There are many conflicting feelings about advertising. An advertising may parody the nature of the product, imply invention guarantees where no guarantees are truly offered, quote deceptive process, or fail to disclose known defects in a product while misleading costs a contestant’s merchandise. Moral customs have long doomed dishonesty in promoting on the grounds that it violates consumes’ rights to choose for themselves. Truth in advertising is a commonly acknowledged maxim. However, it is also generally accepted, perhaps somewhat cynically, that all adverting is biased, is often misleading, and may always be thought of as a lie, since it always tell only one side of the story. Further, although lying is understood to be morally wrong, truth

In life, nothing is hardly ever clear, as if there’s never just one side over the other, but more commonly a mix of both. This idea applies to something that appears in almost everyone’s life, advertisements. For every TV owner, laptop user, or shopper, it’s nearly impossible to escape the grasp of advertisements. But a current controversy that catching people’s attention is the idea that advertisements can possibly be manipulative instead of the expected persuasive advertisement. In “Two Ways a Can Get Hurt,” Jean Kilbourne believes that advertisements degrade and possibly even remove women from power. Also, in “With These Words, I Can Sell You Anything,” by William Lutz, the idea that open words, and how companies can use these tactics

detriment,”* Deception involves (1) materially false advertising (materially false, i.e., there is a claim-fact discrepancy—not the case here) or (2) misleading advertising, whereby false subjective consumer impressions or perceptions are created—possibly the case here. Consumer research could be used to determine whether a significant number of buyers are fooled or whether they merely suspend their disbelief willingly. If consumers are fooled, the comparative claim is unethical since it misleads them. If people willingly suspend their disbelief; then no deception is involved and making a comparative claim does not violate any ethical standard.

When an advertisement or promotion has any representation, omission, or practice that misleads consumers, there is a deception (Richards, 2013). This paper analyzes the legal, ethical, and social responsibility ramifications of the false

Over time there have been many debates on the positive and negative effects advertisement has on society. As a romantic, I prefer to stay on the “glass half full” part of it all. Think about it, without advertisement society probably would not know about half of the products out there. From billboards, to commercials, newspapers and magazines. And even the little paper flyers advertising the yard sale next door, all of these marketing tools have a purpose. Advertisement has a positive effect on society, because it can be used to deliver messages, and bring entertainment to an otherwise dull society. Five factors that have been associated with great advertisement are as follows: informing, influencing, reminding and increasing salience, adding value, and assisting other company efforts.

Everyday, everywhere we are inundated with advertisements. Whether it be while you are walking down the street, shopping at the supermarket, or even in the safety of your own home enjoying some tv in your down time. Advertising, whether it be big or small is everywhere; and in fact there are many issues with it. Advertising that promotes a service or product in a deceptive way is highly unethical. This is because it doesn’t provide the customer with enough information that they need in order to make a good, educated decision. And on another note, advertising is manipulative because of the way it promotes consumption at such a large scale. Some of the main reasons for advertising being dishonest are because it displays false savings, it exhibits unnecessary upselling and possibly most importantly, it fuel’s wasteful consumerism. The significance of this problem, comes in the form of the large sums of money people waste on products they don’t need and once purchased, realise they don’t want. Frankly it is just too overt to look past.

Since the early 1800s, advertising has been crucial in shaping the people’s minds. The uses of advertisements in a modernized society include presenting problems to the public and asking for help solving such problems in a people friendly way. Corporate companies also utilize advertisements to prompt people to purchase their product; however, there are also companies that use advertising as part of a nonprofit campaign to reveal the truths of verbal abuse, physical abuse, climate conservation, and other deeds that the government often shields the public from.

The generation we live in is revolved around social media and television. Intertwined within those platforms, are billions of advertisements. According to SJ Insights, “The Average number of advertisements and brand exposures per day per person is 5,000 plus” (Johnson). The quantity of advertisements we see each day, are only increasing. Some people view advertisements as negative aspects towards society, however, they can be positive. Advertisements are offered to society to help. In Sheree Johnson’s article for SJ Insights, she states that advertising, “Gets them emotionally motivated to investigate and ultimately to buy the advertised product or service” (Johnson). In order to leave an impact and impression on society, advertisers use approaches such as scare tactics, and limited availability.

Medoff and Kaye, described newspaper ads, televisions commercials, billboards, coffee mugs imprinted with a logo, and flyers left on windshields as a form of advertising (2011, p.130). According to Medoff and Kaye, advertising serves an educational, social and economic purpose (2011, p.137). Although advertising appears beneficial in many features, it too has its drawbacks and can be similarly unfavorable. Advertising will perhaps become increasingly ubiquitous, increasingly influential, and increasingly controversial (Advertising, 2011, p.152). Advertising is highly criticized, not so much for its very nature but because of its content, its negative influences on society, and the types of products it promotes (2011, p. 152). Critics of advertising scream for relief from the over commercialized world that it creates explained Medoff and Kaye (2011, p.152).

Advertising is an excellent form of communication. Advertising delivers a wealth of information to consumers on varying topics including

Due to the growing improvements of technology over the past few years, advertising has become part of our daily lives.The increase of media has caused rising competition between companies to grab the attention of potential customers. However, how companies sell their items or ideas has affected people in different ways. Advertising can cause the beginning or end of a company, make people rethink what is a necessity or social norm, make others realize their wrong doings, causes companies to target specific race, sex, and religion, and forces people to make a moral decision on what they are buying.

Last month Annie, my cousin, told me with anticipation that she will be size zero next week by eating miracle herbal pill, which she ordered after watching its advert on television. I looked at her with a contemptuous smile, and said “You Wish”. She started explaining to me how in the advert her favorite singer lost 25 lbs. in just two weeks by using this overpriced herbal formula. After two weeks, I visited her to see the awaited wonder, but I realized that she is one of the victims of lured advertisements, which are now part of our everyday life. We see advertisements on the television showing new glamorous lifestyles, hear them on the radio, see slogans embellished on people’s shirts, on the side of the buses, on billboards, in fact everywhere. Companies spend lot of money researching for their target audiences to make their product appeal to as many consumers as possible. The wide variety of channels and print media makes it easy for advertisers to be specific about who sees their product. For instance, children’s channel like “Nick Junior” is packed with commercials for toys and games, whereas “The Cookery Channel” that have an older, mainly female viewership air commercials for perfumes, clothes, and holidays. The propaganda techniques are essential for the advertisers to create eye-catching adverts because they are in competition with all the other advertisements for the similar product. Examining advertisements closely reveals that regardless of the similarities and