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How Does Colour Affect Our Brain

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How does colour affect our brain?

Contents:
1. Introduction
2. How do we see colour?
a. General
b. The eye
c. The science behind colour
3. Seeing colours
4. The science behind colour and emotion
a. Colour and intuition
5. Does colour affect decision making?
a. Logo colours
6. Conclusion

Introduction
Our everyday decisions are based on our likes and dislikes, the colour of the product, and the style of the product. But how does something so small thing like colour affect how much we may want the item. We learn about light and colour in physics and art but how it impacts our brain and our thoughts is something we never get to learn about. Combining basic physics, art and psychology we can find the answer to why different colours have different impacts and how the different impacts may boost economic activity of various different companies. …show more content…

Before we can understand the impacts of colour we must first have a basic understanding of how our brain sees colour.

General
The yellow is not in the banana. It’s the surface of the banana that reflects the wave lengths that we see as yellow. An item will appear white if it reflects all the white lengths but if it absorbs all the wavelengths it will appear as black. Red, green and blue are the primary colours of the spectrum and by combining different amounts of these colours can we produce the various different colours we see today. (Pantone, how do we see colour, 2016)

The Eye
The retina is covered in cells shaped like rods and cones. The cones are sensitive to colour and they respond to different wavelengths, long, medium and short. The cones work together to give information to the brain and to name the colours. Rods are more sensitive to dim light. It is rods that help you adjust to a darkened room when you enter. That is why you lose most of your coloured vision when you enter a dark room.

Seeing

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