Google Case Study Essay

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Google is a renowned search engine among computer and internet users. The company was launched at 1988 by Sergey Brin and Larry Page while they were Ph. D. students at Stanford University. Sergey and Larry first went to Yahoo with their search engine, but Yahoo turned them down in January 1996. If yahoo had accepted their search engine then Google wouldn’t be at the position where it is currently. It might have sunk or would have risen above what Google is now. But since it didn’t have let’s not scratch our heads into that. Yahoo declined Sergey and Larry’s project and later in 1988 they both opened there company called Google.
Google has triumphed over other search engines that existed before Google and disproved the belief that, “first movers would triumph.” Google has changed the way people look at and share information is its simplicity and improving customer service Google won the hearts of many internet users. This case also tells us about the strategy Google used to excel itself from others. When others thought the approach Google had taken would take them down and how Google proved them wrong. Google has grown a lot and has become one of the most recognized brands in the world. As of 2014 Google has 53,600 employees in more than 70 offices in more than 40 countries. there headquarters is located at 1600 Amphitheatre Parkway in Mountain View, Santa Clara County, California, United States, near San Jose.
Strategic management is very beneficial for an

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