How Your Staff And Clients Can Benefit And Obtain Value From The Use Of Technology

This report has analysed Myer’s position in the Department Store industry, and identified the target demographic which should be targeted based on information found in the IBISWorld report. The 34+years old segment has shown signs of increased social media use as well as internet use. Moreover, a stark increase in mobile phone usage across the board has given Myer a need to change their current social media strategies as well as their other digital marketing techniques. Myer’s social media has been found to be poorly integrated, and each separate app is working on its own rather than cohesively which leaves some of their apps obsolete, while others thrive. Moreover, the rise in visual media and mobile phone internet usage is not being

Technology has almost become a necessity in life every day. With social networking, the need for entertainment and even in some cases for work purposes; the variety of services are close to endless making it a high demand outlet. Causing people to look and crave for high quality products. Examples are when a consumer looks for a particular

This result shows that customers want the retailers to have a mobile app so that they can easily browse through the products while they shop inside the store using in-store Wi-fi. Lack of customer service can be another factor that causes retailers to fail in omnichanneling.

Enhanced shopping applications for mobile devices continue to constitute a large focus of Macy’s organizational strategy. According to Business Wire (2014), enhanced navigation allows customers to easily and quickly move between features, reach desired product with fewer clicks, check-out more quickly, as well as the enhanced ability to manage gift registries (par. 8). At the same time, Macy’s should continue to provide adequate Internet access throughout its stores to allow customers use their mobile applications for shopping. Heller (2012) reports that Macy’s will offer free WiFi throughout its stores which would allow shoppers to easily view and post reviews in real time, which is something that has shown to spur others ' purchases (par. 5).

According to A.T. Kearney (2013), the result from online study of 3,200 U.S. and UK customers found that customers spend a large proportion of time inside the brick-and-mortar channel with 61%. The following channels are shopping online and mobile channel, with 31% and 4% respectively (Appendix 1). This figure means that traditional stores persist at the center of retailers’ relationships with customers, although nowadays Omnichannel as online and mobile strategy can help retailer remaining in the market. Therefore, retailers should find a solution that influence to stores and store networks to keep stores at the heart of the customer relationship while managing value across new channels. In addition, the

Describe the impact of technology on ONE of the key functions of retail organisations, using a relevant example. 2

In order to analyse the various types of activities which would help in the creation of competitive advantage he use of Porter’s Value Chain Analysis are done. The value chain analysis will help in order to perform two main activities such as primary & support activities. The primary activities in the value chain analysis takes into consideration inbound and outbound logistics, marketing and sales & after sales service. Whereas the support activities takes into consideration, procurement of raw materials, use of up to date technology, infrastructure of the firm & managing the resources. Both the activities in the value chain analysis are interlinked to one another. It shall be taken into consideration that, technology has been referred to

Historically, strategists have overestimated the strategic advantage of technology. Gray noted that Lieutenant General Rudolf von Caemmerer, a renowned German strategist during the early 20th Century, over-valued the impact of the telegraph, when in 1905, he wrote, “However much the enemy may have succeeded in placing himself between our armies, we can still amply communicate…over an arc of a hundred or two hundred or four hundred miles”. While the telegraph indeed helped mitigate the “tyranny of distance” between armies stretched across Europe, it also created a dangerous reliance that diminished focus on dealing with the real fog and friction of war. In the end, the German Army in 1914, relying violently on the telegraph, was unable

This Internet is moving fast; the environment is changing, and business must find the appropriate way to engage customers and remain profitable. The way how companies used marketing strategy 30 years ago is not the same as for today. Companies must find ways to have a competitive advantage and still make a profit. This paper will discuss some of the ingredients that are needed to have a successful company. According to Kim (2012) some essential elements to having a long term relationship with consumers is having trust and satisfaction. A company will not be able to sell to you if the customers do not trust them. Customers must trust the sellers and trust the products, especially if this is on the Internet. Companies have to do different things to retain clients or get customers. Some of the strategies that firms used are salesperson intelligence. Salesperson intelligence will increase or improve the sales performance. Mullins et al. (2014) indicate companies rely heavily on the seller to provide them with the right information to guide the customer in making a decision. From this companies started using customer relationship management system. This system will help collect the needed data to assist in determining the consumer behavior. This information will contribute to improving the decision-making process to be more efficient. The customer is unable to touch or see the actual product. The Internet is on a high rise. Therefore, Kim (2012) believes it is crucial

Luxury retail is built on foundations of creativity, innovation, exclusivity, and craftsmanship. High-end, luxury stores invest heavily in the creativity in their products as well as their retail merchandising in their elegantly embellished stores to match its brand image. Exquisite showrooms with private booking is just one way to accommodate a serious buyer. Thus, it is logically paradoxical that the innate characteristics of luxury becomes open to the public with the internet. Furthermore, the difficulties in mirroring the physical experience into an online experience lies in the existing gap of strategies between the online versus the offline business applications. Our mobile phones, tablets, and computers may provide the composite mirage and manifestation of real world information, however, can websites transcribe the elegance of retail experience from the physical store online? Bridging a tactile versus non-tactile platform in order to generate a more seamless, multi-channel approach to retailing has been an obstacle for luxury retailers. According to a report published by McKinsey and Company, “fashion players are working hard to deliver a seamless, integrated shopping journey across touchpoints” (Mckinsey & Co., 2017). Similarly, in an interview by The Business of Fashion with 24 Sevres’ founder, Ian Rogers states, “you have to have the product, but you also have to merchandise the product in a way that brings people back because you’re an

The following report establishes the buying habits of the customers and determines what motivates them to come to our business. From research done elsewhere, it was noted that the age as well as the income level are major determinants of the buying habits of customers. In order to establish whether this really applies to our business as well, a survey was sent to a sample of 200 of our customers. The customers were asked to give their age and level of income only and they were rewarded with a gift card of $25 towards their next purchase.

He thinks that manufacturers depend on their mobile devices more than past years (Columbus, 2014). For manufacturers to benefit their mobile devices and take advantage of the automated process, they need to enter in the customer’s personality on purchasing products into the system. It is also beneficial to figure out why the customer is purchasing such items (Columbus, 2014).

Apple stores use mobile Point of Sale terminals to add the convenience of ‘click to pay’ to their physical shopping experience and provide customers with an email receipt from the POS terminal (Ernst & Young LLP; 2011). Through digital technology to enhance traditional business models an computerised and digital services can be used to participate with and extend accessible manual services to companies such as eBay an its auction model, Life insurance with its computing algorithms, and Dell/Amazon with their dynamic pricing make better use of self-service channels including customer service through social media (Ernst & Young LLP;

Therefore, the main advantage for an organization is the customers’ satisfaction which will make people to come back again and become loyal customers; thus, ensuring consistent profits for a business. Today all companies should understand that it is impossible to exist in business without building good and long-term relationship with customers, based on the quality of producing goods for them, and delivering with equivalent quality service as well. Like Apple provided both high quality products which makes people to buy new versions of iPhone and iPad every time they are released, and successful customer service at retailers (Kane and Sherr, 2011). So if customers are satisfied with the total experience after using a product, then the main goal has been achieved and it succeeded in being

The breathtaking growth of the telecommunication companies in India over the last twenty years has made a history. The economic resurgence affected in the early 1990s brought around a paradigm shift on the overall business scenario of India. With the arrival of private telecommunication companies in India, the industry observed introduction of mobile phones into the Indian market and it became extremely popular amongst the Indian masses. Customer satisfaction is a personal feeling of either pleasure or disappointment resulting from the evaluation of services provided by an organization to an individual in relation to expectations. Service providers frequently place a higher priority on customer satisfaction, because it has been seen as a prerequisite to customer retention. As a positive outcome of marketing activities, high customer satisfaction leads to repeat visitation to stores, repeat product purchases, and