NAME: TAFADZWA
SURNAME: ZIMUNYA
REG NUMBER: R135769F
PROGRAM: HTHM 2
COURSE: RESEARCH METHODS
LECTURER: DR MARUNDA
DUE DATE: 28 NOVEMBER 2014
1. RESEARCH TOPIC
IDENTIFYING CHALLENGES FACED BY HOSPITALITY ORGANISATIONS IN ZIMBABWE. A CASE STUDY FOR THE HOSPITALITY ORGANISATIONS THAT ARE BASED IN HARARE
2. INTRODUCTION
Pizza (2011) considers hospitality as an industry that is made up of businesses that provide accommodation, food and beverages, meetings and entertainment to tourists, travelers and the locals. Examples of hospitality organizations include hotels, lodges, guest houses, restaurants and others. Gill and Gill (2011) assert that the hospitality sector is a major service oriented sector in the economy of a nation. It has got a greater contribution in the whole tourism sector in terms of generating revenue as compared to others. In this regard it is very important to make sure that organizations in the hospitality industry are operating efficiently and effectively so as to enable them to generate more income as this would result in the growth of our economy.
According to research, the hospitality organizations in Harare have been facing a lot of challenges that have been affecting the way they operate as well as the way they deliver their services to customers. These challenges have caused them to lose
In relation to hospitality and catering, the non-commercial or “public” sector exists in the form of hospitals and institutes of education. Organisations in the commercial sector are privately owned and exist solely to find a niche to exploit to make money. While money-making is still a factor in the private sector, it is not the main goal. With the primary goal, demographic and expectations of the target audience, along with location and budget, all taken into account, different areas of the hospitality and catering industry begin to differ widely.
The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)
The Indian hospitality industry has emerged as one of the key industries driving growth of the services sector in India. The hotels and hospitality sector is a broad group among the service industry which includes lodging, event planning, theme parks, transportation, cruise line. The hospitality industry is a billion dollar business which depends on the accessibility of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, and an amusement park consists of multiple groups. For example facility maintenance, direct operations which include servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources. Usage rate, or its inverse "vacancy rate", is a significant variable for the industry. This led to expansion of services with the aim to augment usage rate provided by hotel consolidators. Information about required or offered products is brokered on business networks used by
Hospitality industry is one of the world¹s largest employers and brings people together in a global community. It is undergoing a significant change with cross-border expansions in high-growth markets and the threat of digital or tech disruptors. This is redefining the roles, responsibilities and capabilities of leaders in the industry and has created a demand for professionals with a strategic mindset, agility, strong leadership skills, and financial sophistication. Moreover, characteristics of the industry such as dynamic travel trends, labour intensive workforce from different cultures, long operating hours, intense competition and fast pace of developments requires a leader to have broad understanding of property-development skills as well as operating skill-sets. Leaders should have a clear understanding of the company’s brands and its strategies as they enter new markets.
1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the
The industry chosen for this assignment by the author is the hospitality industry. This industry has been the unifying force making the world a global village for everyone. It is a multitrillion-dollar industry majorly depending on disposable income and the availability of leisure time. It is a broad range of fields within the service sector that revolves around lodging, theme parks, transportation, cruise lines, event planning and a plethora of other services geared towards comfort and serving others. The history of this industry is dated back to the Colonial Period in the 1970’s. The industry as we know it today began to take form in the early 1950’s and 60’s, leading the way for growth into the dynamic industry we know
A brief introduction to hospitality industry can be given as, A service industry which includes many other industries in it like hotels, restaurants, lodges, resorts, tourism, etc. It also includes services like medical services and advisory service. This is a broadly profitable industry, spread all around the world and the profit in this industry is not steady at all, in compression to manufacturing industries. The hospitality industries
Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE September 2008 Department of Hospitality and Tourism Management
Les Roches is a co-educational hospitality management school offering higher education programs that is accredited by the Commission on Institutes of Higher Education (CIHE) of the New England Association of Schools and Colleges. Les Roches objective is to train and educate students to a level of all round competence in the varied operations of the hospitality industry. The school offers a range of undergraduate, graduate and postgraduate and MBA courses in the field of hospitality management with branch campuses in China, Spain, and the United States. Les Roches develop students’ abilities to initiate and manage change by confronting them with contemporary issues and challenges that the industry faces today.
The hospitality industry has a wide range of businesses all over the world that can be described as an accommodation business, a food and drinks service, or both. (CTH notes of Tourism and Hospitality)
Hospitality industry is very important in the world. It provides services and as well as demonstrating consistent excellence quality. The hospitality industry includes the hotel and motel, or lodging, food services, recreation services, and tourism. Consequently, hospitality industry prepares variety of job vacancies for people to work in different areas of interest, such as restaurant and bar, accommodations (hotel, motel, resort…) or theme park and others. This day, the development trend of tourism is very fast and it is a multibillion-dollar industry that depends on the availability of leisure time and disposable income. So, the hospitality industry brings a lot of foreign exchange to a country. Therefore, a country has more
However, there are many contemporary issues that actually are connected with the service and function of hotels which is the subject of this research. There are clear-cut theories as well as implied theories related to the present-day questions on the topic of operation of hotel industry (Torres & Kline, 2006).
The hospitality sector is one of the fastest growing sectors globally. With the rising demand in the sector, the competition amongst players has increased. It is a global market as tourists can choose to go to any destination from the desert to the arctic to the tropical environments. With the decline in the Kenya’s hospitality industry market in the past two years, , Kenyan hospitality needs to have aggressive advertising as the economy stabilizes so as to get the share of the tourists that shall be looking to visit Africa. There has been a growth in the global industry signified by the growth in upcoming international hotels, restaurants as well as lodges in the tourist attracting regions. This therefore signifies an increase in competition for the Kenyan hospitality industry. With the ever increasing competition, since the supply of the hospitality industry has increased, the players in this industry require to have strong competitive marketing strategies to attract the tourists to their business. Also as stated by the SA Commercial Prop News, there is potential growth for the Kenyan market in the next four years. This research shall be carried out to study how the marketing mix shall help the hospitality industry gain competitive advantage to attract the global tourists and at large grow the hospitality industry in Kenya. (Hospitality
MBA (Hospitality Management) OPS 103 Operations Functional Management in Hospitality Organisations Module Leader: Seth Lewis Date: 24/4/2010
This essay is conducted for the purpose of bringing into view three amongst critical aspects of managing hospitality properties. Specifically, the reflection on supervisory functions of room division is firstly taken into account, followed by an evaluation on the deployment of security measures at hotels. Last but not least, the significance of technology to the run of hotel business is discussed in further details in the scope of this report.