Modern High Flying Marketing Strategies Essay

The hospitality industry in the United States is one of the fastest growing branches of the market economy. The high growth rates of the hotel industry are caused not only by the growth of internal and external economic ties between countries, but also by the growth of foreign tourism. The modern hotel business in the US is a powerful industry, in the full sense of the word. The entire American hotel industry, in the first place, is designed for the domestic tourism market. For example, in Chicago for a year there are 33 million tourists, and only 2 million of them are foreigners.

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better suit local market, local culture and so on. Globalization and localization are not two separate issues; instead they have internal and external links which would affect each other. No

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

The corporate branding strategy will create a sort of umbrella under which all the properties of the company will fall, thus sharing the same quality level in the customer’s perception. Moreover a strong corporate brand will ease the company identification and potentially increase the number of new guests through word of mouth, thus enabling the company to gain a bigger market share. Nevertheless the implementation of such a strategy will necessarily involve big costs and a structural change in the organization. Its culture, the way in which advertising is done, the facilities and supplies in each resorts, the way in which management operates will have to be adapted to the new branding strategy. Furthermore undertaking this action may let down some valuable customers who are particularly affectionate to a resort and may be afraid that it will lose its unique and individual features. Plus it might also disappoint some skilled hotel managers which may feel threatened in their autonomy and potentially leave the company. Retraining the whole body of employees to adapt to the new strategy may be expensive and time consuming as well.

Travel and tourism marketing are often categorized into several categories that are mainly related to public and private tourism marketing, national and international, demand and supply (Camison, 2000). Also, marketing plays a crucial role in the tourism industry due to its influence on behavior, attitude, and psychology of consumers that can positively affect the various phases of the entire decision-making process (Wynne et al., 2001). In fact, according to Wirtz and Mattila (2004), consumer behavior is considered as one of the most crucial issues of the tourism marketing due to the changed economic and social environment. Customers choose hotels and other hospitality destination for several reasons, such as available budget, facilities, quality of product offered and other factors. Consequently, manager and marketers need to identify those factors that enhance their opportunity to be chosen by customers in a market that offers a wide number of similar competitors.

The aim of this report was for students to undertake research into factors that drive change in business as a whole, why they occur and how it can impact upon the management of hotels in the future.

In the first paragraph, the authors claim that the idea of brand strategy has been widely accepted in hotel industry. The authors cite Dev et al. (2009) and state that the brand strategy becomes vital in hotel marketing. To further support that assertion, the authors continue cite Jiang, Dev & Rao (2002) and state that beginning with Quality International in 1981, most hotel companies have developed many brands concentrating on different markets. Thus, I think the reasoning for this assumption is sound and logical. Nowadays there are numerous brands existed in the hotel industry, such as Accor, Marriott, and Hilton. The existence of numerous brands indicates that hotel industry has accepted the importance of the branding in marketing strategy. In line with Dev et al. (2009) and the authors, Bailey & Ball (2006) state that hotel industry has adopted branding, the branding has become a “powerful force” in marketing. Thus, I agree with authors on this assumption.

Service is the most important aspect when it comes to handling a hotel. A hotel’s main objective is to provide the best service and tend to all of the guests’ needs and requirements. If there is no service then there would be no business. When running a business, the costumer is always placed first. Poor services can results in a complaint from a guest. But that complaint can be used to better the business in the future.

Challenge to the assumption – It is not important that a hotel has to invest alot in brand affiliation for the smooth running of the business. I have seen that the branded hotels did not satisfy their guests. There are some factors like decoration, place of the hotel, employees friendliness, price, quality, etc. where the success of hotel operations focus on as well. Therefore, I am not agree with the assumption made by the authors in the article.

“There is a direct company-customer contact-based relationship.”(Moores, 1986) This experience helps hotels achieve distinction against competitors. But at the same time “the communicated value proposition of the brand has to be clear-cut so that potential guests are able to identify the advantage of a hotel in comparison to its competitors” (Daun and Klinger, Delivering the message, 2006).Apart from communication through words, pictures and logos should also be redesigned in order to make an everlasting connection with the guest.

The purpose of this study is to understand the hotel consumer preferences investigation of the hotel industry. In order to success develop in the market, attract more new customers and the hotel managers must focus on retaining existing customers to achieve customer satisfaction is an effective policy. For most of travelers the choice of hotel or accommodation is a high priority. So hotel manage need a good understanding of consumers ' behavior and preferences can assist hotel managers in strategic planning and decision making. (Li, Law, Vu, & Rong, 2013) Customer preferences and choices are the key and importance to the success of the hotel industry development. If through effective methods to understand customer 's views and opinions can effectively change the environment of the hotel industry, give customers a better and more comfortable accommodation. Therefore, researcher through questionnaire is the way to understand customer preferences and satisfaction of the hotel industry. After investigation, this study may provide effective development of hotel industry development direction of the data. Researchers analysis the date, during the analysis included some methodologies Research method, sample size, date collection and analysis.

Industrialization of hotel service and processes of globalization and integration which are typical for global hotel industry led to the situation that hotel chains took an important and valuable position in hotel industry because of perfect organization and because of the fact that they are technically and technologically highly advanced.

The aim of this research is to provide information about Hotels and Restaurants on tourism industry as well as its contribution to

It is an international phenomenon that travelling is more and more popular due to the high speed development of economy and conveniences of transportation. People choose to travel as a way to relax, to improve life quality and to broaden their horizon. The government encourages the development of tourism because it is not only provides employment opportunities but also promote local economy. The global scale of interests in travel leads tourism becomes one of the most prosperous industry in the world. Therefore, this essay will give an introduction to tourism management in hospitality management and will focus on aspects of accommodation and marketing in tourism management.