Impact Of Good Values On Society

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.

The rise of eating healthy even forced some food makers to remove unhealthy ingredients from their products. By targeting healthier and organic foods and ignoring the junk foods, this will increase the eating habits of several teens and adults. This generation needs to change the way they eat because it will show later in the years on their blood pressure on how much they need to eat or what they need to be eating to stay healthy. Those who choose to eat hamburgers, fried chicken, surgery foods are in danger to have a higher rest of an unhealthy body were it will lead to make changes when it is too late and their bodies are already mistreated with all these filthy foods. Now commercials are using good influential information in which it states that 20 min outside doing an activity can help every day. This informs parents to guide their children to go steps and leading them to go out play, run or do a fun activity that will keep the child busy and hyped, this will helps the child by exercising and staying healthy. It also gives tips to feed the child a healthy snack every two or one hour by giving then fruit, vegetable or a small healthy meal to maintain his body strong and energized. This also fits for teens and adults as in going out have a jog, ride a bike or walk every day for an hour or two. Also to maintain a healthy diet and eating healthier. There also information in schools that helps Teens and children, meals in schools changed more healthy foods are giving and less fat and non-organic foods are losing their place in the schools by removing

Kilbourne demonstrates three major main criticisms of advertising. First, advertising objectifies people and objects for the purpose of sales. This critique promotes products as more important than people and exploits human deeds and desires. Kilbourne offers ample evidence to support her first criticism of advertising. For example, Kilbourne examines advertisement such as the Thule car-rack - which humorously places more value on sports equipment been a child's life - is evidence of the trend that advertising is “objectif[ing] people…trivializ[ing and exploiting] our most heartfelt moments and relationships. Every emotion [,person, animal, and natural phenomenon] is used to sell us something” (Kilbourne, 2006, 369). Second - according to Kilbourne - advertising promotes and perpetuates the unnatural passion for products rather than personal relationship. “Advertising corrupts relationships and then offers us products, both as solace and as substitutes for the intimate human connection we all long for and need” (Kilbourne, 2006, 370). Within this concept, advertising also commits ‘cultural rape’ by manipulating sacred symbols for their utilization as emotional leverage in advertising. Third, advertisements damage the personality and structure of culture. For example the Giwch’in tribe’s traditional culture was almost erased by the introduction of advertising through television. “As multinational chains replace local character, we end up in a world in which everyone is Gapped and Starbucked…[Thus] rampant commercialism undermines our physical and psychological health, our environments and our civic life, and creates a toxic society” (Kilbourne, 2006, 371), which robs individuals of cultural and personal diversity. Based on the evidence presented by Kilbourne, I strongly agree with all three of these

Today, in our fast-paced world of modern America, the availability of inexpensive, cheap processed food and drink is overwhelming. We have quickly become the most obese nation on the planet by simply allowing companies to lower nutritional value, raise sugar quantity, and increase fat and calorie percentages to an astounding amount. We as a nation buy into these consessions because of three main reasons: low price, convenience, and massive availability. Because of this, eating healthy is seen to be expensive, time consuming, and daunting. This is the opposite of what we need here in America. Big name companies spend billions upon advertising their sugary, fat-gushing products. When in reality, we should restrict the abundance of adverts, plastered all over major cities, social media, and television. We need to start taking a

Do we want basic cereal or the fancy kind that athletes promote, or can we live with a plain shirt or do we want the one with a guy riding a horse emblem? These want that stray away from our basic needs are all driven by advertisement. No one is born wanting a Gucci shirt, they are taught and conditioned to want one. The Frontline documentary, “The Persuaders”, delves into the world of advertisement in order to explore different aspects of the industry that drives our desire.

This documentary touched on so many accurate points in today’s society. Ads encourage unhealthy attitudes such as eating disorders. The obsession

From IPhones to new cars to discounted food, advertisements and the desire for the newest or cheapest items surround humans every day. Socially we are held responsible to not only “keep up with the Joneses” anymore, but also the Kardashians, Gates, and Walton families. Today’s society has proven that the desire to have the newest items for the most affordable prices stands more important than our true happiness. Joseph Turow provides in his article, The Daily You: How the New Advertising Industry Is Defining Your Identity and Worth, which the advertising industry has greatly affected your consumption habits and the prices you look for. James A. Roberts grows on that idea, in that with the help of these advertising firms, you continue to run

Data regarding the tremendous financial expenditure involved in the promotion of certain types of food, in order to persuade the public to eat these, was initially presented. This was exemplified by a study on advertising that showed: out of thousands of ads, not one advocated eating fruits and vegetables (Mostly Magic, 2009). Through this, I surmise the public is being conditioned into accepting what a normal American diet is, thus, strengthening corporate market share and profiteering at the expense of life’s

Advertisements play such a power role in the media area. Advertisements don’t just sell products, they are now showing a way of life, they sell values, they sell body image- the ideal body. We are said to be exposed to an esitamted ‘range from around 250 per day on the conservative side, to 3000 and above’ [1] of adverts. They are now showings us what to strive for within our looks and what we wear. Our hair colour and style and it seems apparent that all

Although seeing one’s favorite celebrity on television can be exciting for children, it can lead to a misunderstanding between the child and the representation of the product. For example, in the article “Kids Finally Speak on Celebrity-Based Ads for Food and Beverages,” the authors state that children can misunderstand a product that is unhealthy for them as a product that can make them as fit and healthy as their idol. Although celebrities are useful in the marketing strategies used in business on a daily basis one must look closely at the impact the advertisement will have on the target audience. This impact includes health impacts on the children today and the future generations to come. For the reasons that follow, celebrities should not advertise or endorse products that are unhealthy for children or teenagers because the motivation of the celebrities to endorse such products are in question and children are

As Jhally explained in her “Image Based Culture” (Jhally) article, today’s marketplace economy has the biggest impact on the tools that constitute today’s commercial society. He was arguing that today’s advertisement had became a subtle force in our society, stresses consumerism by associating the procurement of commodities with happiness. However, the reviews indicates that

I will include in my analyses the possible components such as material as culture and non material culture, values, and norms the commercial is trying to transmit

Ads sell much more than products. They sell moral values and cultural images, such as concepts of success, love, and sexuality. Jean Kilbourne argues that advertising is a very powerful social force that should be taken seriously. Her videos (e.g., Killing Us Softly: Advertising Images of Women; Still Killing Us Softly; and Calling the Shots: Women and and Alcohol) use print advertising as a vehicle to provide careful and cogent analyses of gender inequality. (Cortese 14)