Important Elements of a Campaign Strategy
Campaigning for any type of elected office requires a sharp eye for detail in regard to what voters are looking for in a candidate. A campaign strategy should be comprehensive in its efforts to reach as many voters as possible. Yet, without a solid base of ideas from which to expand upon, the message being conveyed can easily be lost or taken out of context. In order for a campaign manager to avoid this blunder from occurring and maximize the candidate's chances of victory, he or she must pay attention to a few basic campaigning elements before attempting to stretch the campaign to its maximum visibility. First, the campaign manager must identify the important
…show more content…
Still, it is vital for a candidate at any level to develop a grasp of the different groups that will decide his or her fate. As stated earlier, this dimension of the campaign process is primarily dealt with before the campaign commences. Once completed, the popular definition of the word campaign takes form.
Conveying a message to the voters in the form of speeches, advertisement, and public appearances is the primary objective of a political campaign. This lets the public know what any given candidate can offer them if elected to office. The simplest manner in which to convey whatever message is to incorporate it into a campaign theme. "It is a serious mistake to assume that voters are paying close attention to your election, or any election" (Shea 1996,
148). The fact is that most voters do not go out of their way to make the right voting choice. All a voter wants is a quick and simple reason to vote for a candidate. If every voter researched the possible candidates before each election, campaigning would be obsolete. The political campaign serves as a vehicle to inform voters. The best and most effective way for a candidate to do this is with a campaign theme. A campaign theme should be general in nature.
It should be an idea that a large group can grab hold of. If the theme selected is too precise, it portrays the candidate as narrow minded. Simply put, the broader a theme is, the more voters it attracts (Shea 1996,
Level 1: If they know what career they want to follow and are ready for full-time
P3 - Explain how to plan a small scale health education campaign relevant to local or national strategies.
Internal summaries and Foreshadowing help the receiver to follow up the point which they are in the message;
The battle of Kokoda is certainly the most significant battle fought during WWII. Also the course of WWII changed dramatically due to the impact that Kokoda had on Australia and the war. This can be proved with many reasons. Firstly, the Kokoda campaign saved Australia from invasion from the Japanese (Oxford Word Press). Port Moresby held a strong tactical position so it was important that the Japanese could not reach it. Secondly, the battle in Kokoda was fought well by the allied forces (Australia and U.S) against the odds, because this battle was won, Australia as a nation had grown immensely. Lastly, Kokoda was the battle that lead to victory in WWII and also to the improvement of Australia’s military operations
The initiator typically has a clear vision of the intent of the message. The receiver will either decipher the message as intended, or assign an alternate meaning to the message. It is the equal responsibility of both parties to understand the intent of message and not rely on the perception of the receiver. “Words don’t mean things, people mean things” (Griffin, 2012, p.7). Words and the delivery of the message can often be misconstrued, so we must be accountable for clear message delivery and committed to understanding the message as intended. First perceptions are not always accurate
Of all battles fought by the Australians in World War ll, the Kokoda campaign, like the Gallipoli campaign in World War l, has received the most attention and is very well known. The Kokoda campaign lasted from 7 July to 1 November 1942. The campaign was a part of a wider campaign in Papua New Guinea which lasted until January 1943. The village of Kokoda is in the middle of New Guinea but the whole campaign was named after it. The campaign was fought on the 96-kilometre-long track in New Guinea. This essay will be covering the event that was the Kokoda campaign in 1941 and the events that happened within it.
The Kokoda Campaign was a four month struggle that involved battled relationships between the Japanese Forces and Allied Forces. The Japanese Forces landed in Papua New Guinea in the early months of 1942 and had conceived a plan to take over Port Moresby through the Kokoda Track, which was a 96km long trail, and from there they could carry out an advance towards Australia. As you can see in the source above, Papua New Guinea is relatively close to Australian country with roughly 6 km between the two at the nearest point. If the Japanese forces held Port Moresby under their influence and then use the airfield there and create a base, they can launch an attack on Australia, so Port Moresby has its strategic importance.
speaker to listener a complete one, leaving no basis for understanding the message being sent.
Osama bin Laden is a political icon to the people of Afghanistan. He has created a modern day crusade against western civilization that people support because of his rhetorical ability to create, not only through speech, but also through his actions, an insightful philosophy that has moved thousands of people into action against the United States. He was able to achieve this because he chose a religious path that people supported; he took influential persons in his life and his familial background into his radical stance on Islamic government and created an historical movement that has affected thousands of people.
“Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. Many of the problems that occur in an organization are: the direct result of people failing to communicate and processes that leads to confusion and can cause good plans to fail” (Clark, 2015).
Outreach such as asking people to sign the petition to be seen by our targeted voters, door-to-door, etc.
The purpose of this paper is to explore the factors of a campaign, and how campaigns are utilized by candidates and political parties to inform the American voter. The main question of this paper is, are campaigns necessary if citizens cast their votes based on factors that aren’t even under the control of the candidate?
Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.
Specific Purpose: To persuade college students to vote, not only for presidential candidates, but for numerous other purposes. Such as props. and city, state and federal laws.
Reform agendas presented by the candidates result in vibrant democratic politics, which requires the conscious participation of citizens. It provides a chance for citizens to engage in political activity with others. Political campaigns enable the citizens to contribute to the nomination process thus choosing the best candidate in their party. American politics involves candidates who mostly make unambiguous statements thus conveying their message to the citizens effectively. This means that the citizens have a solid basis on which to make decisions during the nominations and the elections. Distortions in communication due to misstatements are reduced by the accuracy and lack of ambiguity in information communicated the candidates (Schmidt, Shelley, & Bardes, 2009). The campaigns are effective since they result in the election of candidate with the most promising policies and reforms. The focus of the campaigns is national and social issues, which results in election and nomination of candidates that are nationalistic and with ideologies that are acceptable by most of the citizens.