Improving Customer Service
There are many methods in Asda can improve there Customer service. Nowadays every Supermarket has there own way of saying Thank you to the customer this then shows the customer that they are respected and the are wanted back and they are welcome to shop at your supermarket as long as they like.
Here are some of the methods that can be used to improve the Customer service at Asda:
1. Free Gifts
2. Loyalty Cards
3. BOG OF (Buy One Get One Free)
4. Special Offers
5. Reward Schemes
6. Improve facilities
7. Make it a friendly Atmosphere
Free Gifts ==========
Free Gifts attracts many customers but it can be very expensive, so
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If customers feel they may like the offers then they will tell other people who live around them to come and see what is on offer.
Special Offers ==============
Special Offers attract many customers and they can prove to be the talking point around the Asda area. Special Offers attract customers who shop at supermarkets like Tesco’s and Sainsbury’s there competitors and by Asda doing Special Offers they are gaining more publicity.
Reward Schemes ==============
Reward Schemes can be mixed in with the loyalty cards but they are more likely to be bonuses, this is because reward schemes are like an extra thing to have, something that you have been given, this could be due to the fact your loyalty to the store. Schemes could include sending vouchers to amusement parks and discounts on in store products this will make the customer happy as they are receiving rewards for shopping at Asda.
Improve Facilities ==================
By Asda improving facilities they could gain much more customers. If Asda were to update the toiletry facilities and disabled facilities they could really gain more and more customers. All this will prove costly and it will take a lot of time and effort, but the benefits are there will be more customers and much more facilities. For example there could an
"The Customer Comes Second" is an account of the management and leadership style of Hal Rosenbluth, the Chief Executive Officer (CEO) of Rosenbluth International, a global travel management firm that was founded in 1892 by Marcus Rosenbluth, Hal’s great-grandfather. The premise of Hal Rosenbluth’s management style is just as the title of the book suggests; concentrate on your employees first and your customers second. I found the management practices outlined by Mr. Rosenbluth to be innovative and applicable to all types of business, not just the travel industry. I was also very intrigued by some of the creative employment practices used by Rosenbluth International as well as their fight to stay alive in the travel
product/ service bundles to meet customer needs. How can they do this and how can
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Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number.
Section 1 – Understand the factors that affect an organisation and the customer service role
There are a number of ways a business can gain a competitive edge: excellent service, top of the range products, professional sales techniques and efficient and effective marketing strategies can contribute to the business and make us a market leader. Listening to our customers and acting on feedback can not only keep our loyal customers but encourage new customers. Having a recipe that incorporates all the above is a simple but effective method.
The East Los Angeles College Foundation solicits feedback from the various East Los Angeles College departments, social media platforms such as Facebook and Linkedin, and partnering events with in the surrounding East Los Angeles community. The foundation has utilizes the feedback it has received from the college, students, departments, and partners in establishing a variety of programs. Examples of the programs the ELAC Foundation is offering includes the Hilda Solis D.C. Gateway program and the East Los Angeles College Alumni Association as well as the future joint ventures in creating the East Los Angeles Market Place
Companies are misguided nowadays by the notion that customers depend on them, when the truth of the matter is that companies are dependent on those customers. Customer satisfaction and customer loyalty is now essential for a business or company to survive. So what is the difference between customer satisfaction and customer loyalty and how to companies and or business achieve this? Also when you have difficult customers how do you achieve customer satisfaction?
Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.
The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).
• Looks at big picture: It helps Starbucks has consistent brand image around the world.
1. Delacroix is an avant-garde dance troupe based in New York and its mission is to bring modern dance to as many people as possible. Natalia Georgio is the executive director in Delacroix. She plans to go internationally as well as television and film engagements. To achieve the plans, recently she hires a new marketing manager, Elizabeth Gardos, who has much experience before. Henry, a company’s founder, believes that company’s development is originally from employees and dancers, not from customers. Right now, Natalia faces a situation that she needs to decide whether to bring Elizabeth’s customer research plan to the board or follow Henry’s lead. “Should
Study findings show that strong leadership systems focus on customers, motivate employees, and implement their customer service vision. They also focus great attention on gathering the information needed to track customer satisfaction, and employees overall performance. Customer service should be designed and delivered seamlessly from the customer's point of view. Customer-driven operations lead to success. Decentralized, uncoordinated customer service provision makes for a most frustrating experience for customers.
A customer driven organization with detailed customer relations can result in optimal effectiveness and efficiency in the workplace.
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