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Influence Of Netflix

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Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. It specializes in streaming a wide range of award-winning TV shows, movies, documentaries and more on thousands of different internet-connected devises. With Netflix, its consumers can enjoy viewing the content with no disturbance of a commercial. There’s always something new to discover as more TV shows and movies are added every month. Netflix has also been officially launch in Singapore as of January 2016.

Social Forces

Demographic
Netflix is generally popular with the teenagers, young adults and parents. Stats have also shown that the large skew of Netflix consumers are aged between 25-39 and 1 in
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It synchronizes video playback and adds group chat.
Attitudes and Belief
With over thousands of series and movies to choose from, the different genres made available a consumer will have a variety of series/movies to watch at their own timing.

Consumer Lifestyle
Netflix consumer lifestyle can be people from all the different walks of life. From student, to young working adult, married couple with and without kids and even a retiree.
Social-cultural Influences on the Consumer Behaviour
Personal, Family Influence
Word of mouth, a friend or family members is a consumer of netflix and recommended it.

Family Influence
Family life cycle; Netflix maybe generally new in Singapore, but if a family has all positive impact and enjoy Netflix as a whole, the cycle will repeat for the next generation.
Family decision making; Parents/ children (information gatherer & influencer) Parents (decision maker/purchaser) All family members (users)

Conclusion: Let’s make Netflix great in Singapore! With our in-demand and busy lifestyle, most Singaporeans don’t have the privilege to enjoy local scheduled TVs show. With Netflix, scheduled TVs show can be a thing of the
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