Influence Of Netflix

Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Movie is common entertainment over the world, so Netflix has an opportunity to challenge abroad by online service platform.

Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

The main problem Netflix has in India is the Internet penetration and speed. Netflix’s main goal is to have their consumers easily stream the content available to

It is impossible to set the accurate upper and lower limits for Netflix’s consumer bracket. However, the company’s customer base mainly includes the Millennial Generation. The company focuses on online entertainment, which

Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.

The Netflix expects 10% of all the US households to become the member of Netflix by 2016 (Dransfield, 2001)

Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market

Netflix Inc. is in the entertainment market, which is a part of a larger video, film

“Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media Center, 2009).”

Netflix is a big topic of discussion on social media networks. It has also created the term “Netflix and Chill” which is used in many different ways. It has provided a way to watch TV online whether you're on a phone, tablet, or computer. It is also available on smart TVs. Netflix has made it’s own original series like House of Cards, Orange is the New Black, and the newest, Fuller House. Fuller House is a spinoff of Full House with most of the same cast members and some new. It was a very popular topic on the internet before it came out and now that it’s out it is too.

This essay will provide insights and sufficient background to understand Netflix’s success and difficulties the company is facing.

Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their