Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. It specializes in streaming a wide range of award-winning TV shows, movies, documentaries and more on thousands of different internet-connected devises. With Netflix, its consumers can enjoy viewing the content with no disturbance of a commercial. There’s always something new to discover as more TV shows and movies are added every month. Netflix has also been officially launch in Singapore as of January 2016.
Netflix is generally popular with the teenagers, young adults and parents. Stats have also shown that the large skew of Netflix consumers are aged between 25-39 and 1 in …show more content…
It synchronizes video playback and adds group chat.
Attitudes and Belief
With over thousands of series and movies to choose from, the different genres made available a consumer will have a variety of series/movies to watch at their own timing.
Netflix consumer lifestyle can be people from all the different walks of life. From student, to young working adult, married couple with and without kids and even a retiree.
Social-cultural Influences on the Consumer Behaviour
Personal, Family Influence
Word of mouth, a friend or family members is a consumer of netflix and recommended it.
Family life cycle; Netflix maybe generally new in Singapore, but if a family has all positive impact and enjoy Netflix as a whole, the cycle will repeat for the next generation.
Family decision making; Parents/ children (information gatherer & influencer) Parents (decision maker/purchaser) All family members (users)
Conclusion: Let’s make Netflix great in Singapore! With our in-demand and busy lifestyle, most Singaporeans don’t have the privilege to enjoy local scheduled TVs show. With Netflix, scheduled TVs show can be a thing of the
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Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.
Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the
Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”
Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.
It is impossible to set the accurate upper and lower limits for Netflix’s consumer bracket. However, the company’s customer base mainly includes the Millennial Generation. The company focuses on online entertainment, which
Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.
Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market
Netflix is a big topic of discussion on social media networks. It has also created the term “Netflix and Chill” which is used in many different ways. It has provided a way to watch TV online whether you're on a phone, tablet, or computer. It is also available on smart TVs. Netflix has made it’s own original series like House of Cards, Orange is the New Black, and the newest, Fuller House. Fuller House is a spinoff of Full House with most of the same cast members and some new. It was a very popular topic on the internet before it came out and now that it’s out it is too.
Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their