Infomercials and Other Dishonest Commercials
The other night I was sitting in front of the television watching a late night show, when a commercial break came on, I instinctively clicked on the remote to flip through the channels to see what else was on. As I surfed through the channels I came across dozens of info-mercials, a commercial for getting a college degree at home, and a few psychic hotline advertisements. I stopped clicking the remote after a while to see what the commercials were selling, and to see how cheep the products were. There were advertisements for how to get a better body, the "fountain of youth" make-up, and the charcoal-less grill. It is amazing what they come up with nowadays. As I continued surfing I
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The main idea behind info-mercials is to glamorize a product so that they can sell it in more quantity to people gullible enough to buy something that they have not had a chance to check out to see if it is worth buying. It is amazing to think that a person would spend money on something that they are primarily tricked into buying. Then to think that a person would actually feel good about selling a cheep product to an innocent viewer, just so that the salesperson would make money. The things that people will do for money.
"Get your specialized degree" that's what Susan Struthers always says in those "earn a degree in the convience of your home" advertisements. The idea is to trick people into spending money to earn a degree that in actuality is nothing more than a piece of paper with writing on it. The degree carries nothing of importance behind it, or any sign of work used to get it. People are lead to believe that this "degree" will improve their life. They claim that
"this is the chance that you have always been waiting for…to earn your degree at your own speed". The main course of study for this degree is just reading out of books, no tests, no papers, just reading, and unless the "student" is able to
learn
Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.
They say that "A key reason why a degree remains a relatively valuable asset despite rising tuition is that the wages of those Americans without a degree have been falling, keeping the college wage premium near an all-time high, according to the report." And also that "Assuming that all workers retire at age 65 and that those who went to college spent 4 years in school to earn a bachelor’s degree or 2 years for an associate’s degree, workers with a bachelor’s degree earn well over $1 million more than high school graduates during their working lives." Also, that in choosing your major also make a pecuniary
good to be true, there has to be a catch, but since it’s very cheap for it’s seemingly good
The fallacy I have seen many times on TV commercials would be T-Mobile service. The commercial says “It's so simple to ditch Verizon and switch to T-Mobile! If only all bad decisions could be fixed so easily...
The item is very affordable and really worth the cash you will spend to buy it.
Don't go to work! Don't go to school! Stay home tomorrow and watch some TV. Daytime television commercials can be classified into who they are being marketed to. Businesses realize who will be watching TV between ten a.m. and two p.m. so they target their ads to these TV watchers. The majority of the viewers between these times are the stay at home moms, out of work people, and the people who stayed home from work sick. The only reason that I pick up on such a minor detail as this is because my goal is to graduate from college with a major in marketing. I watch commercials and laugh when I see the approach used by some businesses to get the attention of their consumers.
Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is an immoral violation of the autonomy of consumers. While not all forms of advertising are in and of themselves certainly immoral, persuasive advertising is particularly reprehensible due to the fact that not only does it manipulate our unconscious desires of which we are completely unaware in order to sell a product, but it also routinely leads us to act against our own best interest, thus overriding our autonomy.
Do you like to go out in the evening? Are you worried that a burglar will realize that nobody is home and take the opportunity to break in? While having a dog can deter some burglars from breaking in, not everyone can own a dog or wants the responsibility of keeping one. If you're looking for other ways to make people think that you're still at home or to otherwise discourage them from stealing your belongings, here are some ideas for you:
At any given time a person can turn on their television and find a commercial of some sort. Their main purpose is for them to throw information about their product to anyone who will listen. It is also common for this form of advertisement to be promoting an alcoholic beverage. Whether it’s a catchy song with the chorus chanting “This Bud’s for you!” or three frogs belching “Bud-Wei-Ser!”, viewers learn the slogans and use them in their own lives. Needless to say, alcohol companies have mastered the art of grabbing the attention of their audience by imbedding their images and words through commercial advertising. Although clever, these advertisements can be misleading
One of the professional arenas which has the great burden and challenge when it comes to advertising are tobacco companies. This is largely because of the fact that these companies are saddled with heavy legal restrictions on where and how they can advertise. However, tobacco companies have proven themselves to be extremely cunning and to be quite crafty when it comes to putting their formidable advertising budgets to good use. For instance, the Master Settlement Agreement (MSA) was a stipulation made valid in 1998 as the result of a lawsuit brought against four tobacco companies by 46 states which deemed that the tobacco industry had to pay billions of dollars per year to these states. However, more interestingly enough, the MSA forced several serious restrictions on the way that tobacco companies could advertise. For example, it has been well-documented that tobacco companies have targeted youth and have worked hard to gain the attention and interest of adolescents and teenagers in an attempt to have lifelong customers. "Researchers have demonstrated a strong link between tobacco promotion and the decision by adolescents to begin smoking, and that brands popular among adolescents advertise more heavily in magazines with high youth readership. After the introduction of the Joe Camel ad campaign in the late 1980s the market share of Camel cigarettes in the teen market increased at least 20-fold, and the previous decline
If any of us had the patience to read carefully through every ad, we would certainly be more informed consumers, and we would happily dish over money for something that we truly need. But these ads seem to be
In this assignment, I reviewed commercials that occurred during 2 programs recorded on my DVR. The first show was Being Mary Jane, a show that comes on BET and the second was Truck Tech, which airs on Spike. In this paper, I will evaluate the commercials which aired during each show to look for differences in the ways that men and women are depicted in the media and the implications that result from those depictions.
So why do we do it? The cynics would assume it's simply to make more money. In reality our clients who love their products are always looking for ways to delight their customers and entice new buyers to try their products so they can share the love. Brand owners that
Growing up, my parents used these various ads to demonstrate to me why I should always look beyond the visually attractive ad, and try to understand the nuanced misinformation behind the product being advertised. This approach has impacted me deeply, and has impacted more than just my shopping habits, but things like my research for school and my online interactions. Had I not been exposed to this misinformation, or understood that I needed to look deeper into anything being pushed my way, I would be radically less informed and frankly naive about the world surrounding me. Unfortunately, the modern world is filled with frauds and misinformation, and it is up to the individual to weed truth from lie.
Never before has America been faced with such a blatantly obvious epidemic and chose to ignore the consequences. Its citizens are facing continuous subconscious thought processes seeking to stimulate the reward areas of your brain. Advertisements and marketing ploys have planted false beliefs into our daily lives since birth. Fast food now has value in the brain system beyond what should be legal. Yet one in four people continue to indulge in this guilty pleasure every day.