Information Acquisition For Holiday Gift Purchases

Prior to digital media, purchasing items came down to going to a store and purchasing what they had in inventory. At times, one could get something that was not in the store by having it ordered but this took a lot of time and often came with an extra cost. The shopping experience took more time and a customer could leave feeling that they may not have made the most informed decision. This is quite different from what the shopper experiences now with digital media. Merely typing in a description of what you are looking for produces thousands, if not millions of results. These results show variations of the items that you have searched for at different price points and options for receiving the item. One can truly research an item and its choices and feel informed about the price and the product itself before making a decision.

(ii)     Information Search – The purchase of canned tuna is a routine, repetitive and habitual behaviour, as such consumers largely rely information search internally based on their

We also have evidence suggesting that search engine users are not particularly savvy about the behind-the-scenes of search engines. For example, when asked in one study whether they were aware of the distinction between paid and unpaid results, the majority (62%) indicated that they were not (Fallows, 2005). These findings were mirrored by another report asking similar questions in which 56% did not know the difference between the two types of results (iCrossing, 2005). Moreover, the latter findings suggested that this know-how is not randomly distributed among users, but rather that men and younger adults claimed to be more informed about this aspect of search engines than women and older users. Regarding the role of search engines in channeling user attention, although researchers started considering the possible gatekeeping implications of these services years ago (Hargittai, 2000; Introna & Nissenbaum, 2000), little empirical work has followed to examine the extent to which search engines may or may not discriminate against certain types of content while (perhaps unduly) favoring others.

This study shows that people are not reading online articles in a traditional way they would read a book. The study found that people used “a form of skimming” and would read a page or two and then hop to a new page. Carr tries to use this study to show that people’s ways of reading are changing and that they are not consuming as many pages on a topic as they would with a traditional book. One problem with this study is that it does not address what people did while they were on the pages. The readers could have printed out or saved the articles to read at a later time before continuing on to a different article or the information in an article could have led to another article that provided better information regarding the reader’s topic. Alternatively, this study can be seen as showing people are using the internet in the way the internet was designed to be used. We are able to search a wide variety of sources for information; gathering much more data than we could before. It also adds the skill of being able to sort through this information to look for those sources that are of more use and of higher quality. A small study from UCLA that was published shortly after Carr’s article was published shows that internet activities not only stimulated the areas of the brain, similar to reading a book, but also stimulated the areas used for decision making and complex reasoning (Champeau). Unfortunately, the main focus of this study was on cognitive decline in older populations and was limited to 24 volunteers. Both of these studies show that there is a need for larger and more diverse studies to further the conversation on these

The data reflects the social dimension of Collin-Lachaud & Vanheems (2016). The participants described several social actions during their hybrid shopping process. Those actions were intended to be taken and relate to other dimensions as hedonic experience and influencing factors as technology. For example, receiving opinions of friends in the store or through Facebook. The participants used online channels for searching for reviews. This is shown by all age groups, most common by female participants. The reason for searching for online reviews and ratings is to get information about products and services. By positive reviews and ratings, they experience an excitement of purchasing the product. This is shown by this quote:

The argument states that because middle-aged consumers spend a higher proportion of their retail expenditure in department stores that younger consumers and the number of middle-aged people will increase dramatically in the next decade, department stores can expect retail sales to increase significantly. This trend is also the reason why department stores should start replacing products targeted towards younger customers with products targeted towards middle-aged customers. This argument has several flaws, flaws that make it weak, dubious and unconvincing. There is a lack of cogency for two reasons: First, there is no guarantee that the middle-aged consumer in the future have the same buying behavior as the middle-aged consumers today and switching out products in order to be more attractive to older consumers may be

By far the most common area in which information is sought by the elderly is health. This was unanimously reported across multiple studies discussed within this paper. Other common topics include but are not limited to: finance, social services, and recreation. Overall, the very old have significantly fewer information needs than the middle old who have fewer identified information needs than the “young old.” This is with the exception of health information; the only area in which information needs were not significantly diminished for the oldest old.

The information needs and the search methods of children vary from adults, in particularly in the digital environment (Nesset, 2014, p. 41). This is reflected in the relationship between the children’s information needs and their search methods (Nesset, 2014, p. 41). Information seeking occurs in everyday life on a daily basis. The information can be found either consciously when children are problem solving mathematical word problems or unconsciously when reading a website, or scanning a book (Abbas & Agosto, 2012, p.

As a consumer, I buy from different things I see online and through television. Commercials and big, colorful ads get my attention to look into the item more which usually ends up with me buying that item. To decide what I wanted for Christmas as a young girl, I would watch television all day. Commercials of neat toys and kids playing with them made me want that item, so I would put it on my list. One year I had such a long list of toys, my parents made me cross out the less important ones because so they did not disappoint me if I did not find one under the tree. Nowadays, I shop constantly whether that be in the mall or online. I follow clothing and accessory accounts on Instagram and Twitter which notify me what’s new and chic. I have spent so much money on clothes and accessories through this method of advertising that these companies do. Shopping is something I really enjoy and one of the best feelings in the world is looking forward to the next day to wear your new outfit you just

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

Meijer is the hypermarket, with its variety of items, provides an overwhelming atmosphere for compulsive buying and overspending. Hyper is a good word to describe the ora in Meijer and therefore, a threat to some, which make it difficult and prevents a large number of the elderly and handicapped demographics from shopping at Meijer. Meijer is capable of mobilizing the threats of being an overwhelming grocery shopping experience and an “one stop shopping,” store that is not an “easy in, easy out,” but a “slow shopping,” encounter, into a strength, that will multiply it’s customers, increase customer relations beyond the handicapped and elderly, and Capitalize on Meijer’s strength of demographics and boost

12. By dragging the forumula to cells G7 to G10 this provided the correct answer for Bob, Charles, David, and Ellen.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.

In Mrs. Brandt’s story, she talks about several emotions she feels throughout her experience of going Christmas shopping. She goes from feeling nervous, to excited, to dread. While she wasn’t in major trouble she was shown the power of her life decisions, and how her choices affect her family, and herself.