Leadership ?Organizations and People? -Bus-605- A Professor: Jose Proenca Leadership- Case Analysis Assignment Apple Inc. in 2015 Adel Alenazi 09/15/2015 Q1. Perform an industry analysis of the smart-phone industry. Do you believe Apple was effective in neutralizing the threats and capitalizing on the opportunities posed by the forces in the smart-phone industry? If yes, explain how. If not, explain why not. The industry analysis of the Smart Phone Industry will be performed by using
Amazon.Com, Inc. Marketing Strategy Executive Summary Originally, Amazon.com Inc. started as a website for buying and renting books, founded by Jeff Bezos in 1997, Amazon.com then grew to selling electronic books, and now has every household item, CD 's, DVDS, Kindles, and food products. Amazon 's ethics with the consumers/customers and adapting to "the customer is always right" model has made this company a model for exceptional customer service management. In addition, it is quoted that Amazon
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