Information Management Assignment: How Icloud Provide Advantages for Apple Inc and Build Its Competitive Advantage

614 Words Mar 20th, 2013 3 Pages
How iCloud provides advantages to Apple Inc. Customers

Innovations in Information Technology expanding rapidly and synergistic with the development of modern society that has the characteristics of high mobility, look for a flexible service, easy-paced and satisfying. The need for systems and methods reliably to the individuals or companies are increasing due to globalization where the business movement is growing so fast.

Apple included in the top 25 company in forbes magazine The assessment is based on their Rankings for sales, profits, assets and market value. In 2012, Apple posted quarterly revenue of $36.0 billion and quarterly net profit of $8.2 billion, or $8.67 per diluted share. International sales accounted for 60 percent
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Similarly there are also numerous advantages that are security, easy of access even situated in remote places as long as you have your ID and password, trouble-free development, and most of all friendly to the surroundings or environment. Besides that, iCloud is also eco-friendly which helps you to cutback the operating cost of electrical energy.

Based on Porter's Three Generic Strategies, iCloud system for apple devices adopted differentiation competitive advantage. Apple strong echo-system of cloud sharing and product integration could guarantee success, as apple products is unchallanged by its competitors. Apple Inc. key success is every product that apple release compliments the next with great sinergy, so innovation not only create excitement of long lines at new product launches, but also can become foundations for entire ecosystems.

In terms of 5 Forces, Apple Inc. has a power to bargain with suppliers (games and application developers, etc.) and buyers as well. Buyer power influences the price that firms can charge, and also the cost and investment, this is due that powerful buyers demand costly services. As for the RBVF analysis, Apple has position itself as the leader in technology industry by influences a firms demand curve with the loyalty of their customers. Peter and Barney, 2003, said that A firm that has conquered a competitive advantage has created economic value
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