Informational Report: Influences of Social Networking

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------------------------------------------------- Influences of Social NetworkinG Prepared for Susan Lear Department Manager Lear Industries Prepared by Sarah Napolitano Director of HR Lear Industries April 22, 2012 ------------------------------------------------- Influences of Social NetworkinG Prepared for Susan Lear Department Manager Lear Industries Prepared by Sarah Napolitano Director of HR Lear Industries April 22, 2012 April 22, 2012 Susan Lear Department Manager Lear Industries 21557 Telegraph Road Southfield, KS 67210 ------------------------------------------------- Dear Ms. Lear, Here is the report you requested on March 26, 2012 at our weekly department meeting, about…show more content…
This defines the basic set up of social networking, a person creates an account to share with friends, co-workers and others which thus creating a network of people that’s spreads information. Many of you might be familiar with social networking sites which include websites like LinkedIn, Facebook, MySpace, and Twitter. Usage and Impacts Usage of social media is becoming popular in the work place. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don 't (Swearingen). Online networking can provide us with tools such as market product, find new employees, and even find people to collaborate with. Social media impacts businesses in many different ways. It changes the way businesses recruit from finding qualified college student to experienced professionals. It also changed the world of marketing and branding making it easy and cheap to get the word out. Internally it impacts companies by providing them with a way to share the industry news in a fast and friendly way and gives companies the opportunity to build relationships with customers and partners. I would like to share with you an example of how social media influences businesses. This segment comes out of the

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