------------------------------------------------- Influences of Social NetworkinG Prepared for Susan Lear Department Manager Lear Industries Prepared by Sarah Napolitano Director of HR Lear Industries April 22, 2012 ------------------------------------------------- Influences of Social NetworkinG Prepared for Susan Lear Department Manager Lear Industries Prepared by Sarah Napolitano Director of HR Lear Industries April 22, 2012 April 22, 2012 Susan Lear Department Manager Lear Industries 21557 Telegraph Road Southfield, KS 67210 ------------------------------------------------- Dear Ms. Lear, Here is the report you requested on March 26, 2012 at our weekly department meeting, about …show more content…
This defines the basic set up of social networking, a person creates an account to share with friends, co-workers and others which thus creating a network of people that’s spreads information. Many of you might be familiar with social networking sites which include websites like LinkedIn, Facebook, MySpace, and Twitter. Usage and Impacts Usage of social media is becoming popular in the work place. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don 't (Swearingen). Online networking can provide us with tools such as market product, find new employees, and even find people to collaborate with. Social media impacts businesses in many different ways. It changes the way businesses recruit from finding qualified college student to experienced professionals. It also changed the world of marketing and branding making it easy and cheap to get the word out. Internally it impacts companies by providing them with a way to share the industry news in a fast and friendly way and gives companies the opportunity to build relationships with customers and partners. I would like to share with you an example of how social media influences businesses. This segment comes out of the
Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.
According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.
The use of electronic and social media has become a staple in our society. No matter where one travels one can have access to this great resource. But has this accessibility and dependence upon electronic and social media gone too far? Is this passion for instant gratification affecting our ability to communicate with those around us on a personal level? Another question to ask is whether or not this constant access to technology will help our children develop the necessary skills to succeed in life; whether through multitasking or being able to adapt to new situations. There have been many studies that argue both sides of this issue. Some say these new
Social networking is a plat form, online service or a website which focuses on connecting people who shares common interests and ideas. For an example people who shares common interests, activities back grounds etc. And further the social networks has made much easier to keep in touch with your loved once around the globe. Geocities is rated as the very first social network to launch in the internet in 1994. Since then social networking sites such as Facebook, Instagram, Tumbler, tweeter has become more popular around the world. (Forbes, 2012)
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
internet. They use examples from use of social media by large companies such as Dell, Best Buy, Fiskars, Chevrolet, and CBS. They looked at how each company had made use of this new resource, and how each one has capitalized on its advantages. They then broke down their findings into specific categories of how each company was using the "social web". These categories are Listening, Talking, Energizing, Supportingand managing. They also researched how different departments in one company could use each of their social media categories.
Social media affects people’s daily lives. Think about how social media has affected your life. Many people that interact with technology do not realize how much Facebook and Twitter have affected their own lives, so they surely do not realize how much it has affected a business’s marketing structure. Bill Bowerman, once a head coach at the University of Oregon, and Phil Knight, a long distance runner once at the University of Oregon, paired up to start making athletic shoes. They first started working with a company named Blue Ribbon Sports then they paired up and their ideas and hard work resulted into the company Nike in 1971 (Nike). Nike has grown into a popular brand for athletes. Their marketing tactics heavily focus on athletes and
Social networking is a way for people to connect and share information with each other online.
The availability of social media can and will provide business with new and different useful information.
This research would benefit businessmen and women to have a business together with social media. It can help them in terms of popularity, promoting their product or shop and it can also be an easy way on how to manage a business. By reading this research the readers can have more knowledge on how they may handle business inside the Social Media.
In an executive report, IBM Global Business Services said, "Companies aggressively have jumped on the social media bandwagon. Expectations are high, with two-thirds surveyed believing social media will transform business in the future" (Baird and Parasnis, 2011).
Social networks have immensely shaped as well as changed the contemporary society. Human interactions, in various settings, such as the workplace and social spaces have been extremely re-designed that a person can communicate, interact, and share his or her daily life experiences with whomever he or she pleases with just a few clicks of the button. Digital social networking has influenced all age groups and aspects of human life. Therefore, if implemented in the correct manner, it stands exceedingly useful in helping individuals and entities, such as businesses flourish and become prosperous (1). Digital social networking could be defined as an organization of persons, brought closer, often by
A social network is not just about posting vacation photos. In this age, social media has become a very important platform that entrepreneurs can no longer ignore. Many entrepreneurs are so reluctant in using this platform because they lack the necessary information. When properly used, social media can help grow a business to a new level of success.
When organizations use social media, they use them quite often. Of all groups, 67% (6 of 9 small, 5 of 11 medium, and 21 of 28 large) use Facebook to communicate with citizens every day. The same percentage of groups also use Twitter every day to communicate with citizens. Most of the remaining medium and large organizations use Twitter and Facebook more than once a week. Zero medium and zero large organizations reported that they never use Facebook or Twitter to interact with citizens. (Obar, Zube, Lampe p.13 2012)
On the other hand, social media helps business to provide their service and promote their product to customers. As well, companies believe the best way to allow them to contact with their customers directly online by using these social media sites.