Informational Report: Influences of Social Networking

Social Media are one of the websites which is popular nowadays. There are different impacts that social media can give us but each has its good or bad advantages. In business, you can use different means. Social Media is just one of those options. Using or not including Social Media in your business is depending on their business strategies. Using social media is a big help on your business. In business, most companies nowadays use social media and did you know that even

According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.

The use of electronic and social media has become a staple in our society. No matter where one travels one can have access to this great resource. But has this accessibility and dependence upon electronic and social media gone too far? Is this passion for instant gratification affecting our ability to communicate with those around us on a personal level? Another question to ask is whether or not this constant access to technology will help our children develop the necessary skills to succeed in life; whether through multitasking or being able to adapt to new situations. There have been many studies that argue both sides of this issue. Some say these new

ABSTRACT: As the advancement of technology expands, companies and business are gravitating more toward implicating the use of social media. The use of social media can be extremely beneficial to consumers and the business its self. Some of these benefits are the expansion of a business consumers, easier ways for employers to scout out potential employees. Social media also widens the sales market and improves customer satisfaction. Technology will continue to progress and so will the realms of social media. This study will answer the following questions:

Social media affects people’s daily lives. Think about how social media has affected your life. Many people that interact with technology do not realize how much Facebook and Twitter have affected their own lives, so they surely do not realize how much it has affected a business’s marketing structure. Bill Bowerman, once a head coach at the University of Oregon, and Phil Knight, a long distance runner once at the University of Oregon, paired up to start making athletic shoes. They first started working with a company named Blue Ribbon Sports then they paired up and their ideas and hard work resulted into the company Nike in 1971 (Nike). Nike has grown into a popular brand for athletes. Their marketing tactics heavily focus on athletes and

With the continued popularity of these social networking businesses that do not embrace these technologies are at a dis-advantage from those companies that have embraced it. The use and benefits of social network can only be measured by our imagination.

On the other hand, social media helps business to provide their service and promote their product to customers. As well, companies believe the best way to allow them to contact with their customers directly online by using these social media sites.

In an executive report, IBM Global Business Services said, "Companies aggressively have jumped on the social media bandwagon. Expectations are high, with two-thirds surveyed believing social media will transform business in the future" (Baird and Parasnis, 2011).

Just like everything else in life, social media has pros and cons. However, the pros outweigh the cons. Social networking assists businesses in various different ways. Also, while helping people communicate more with others and to become more connected with them too. A fast and effortless way to spread and receive crucial information is through social media. In the beginning, it was just kids spending their time on websites like Facebook, Myspace, and Twitter. Now over seventy- eight percent of the US has an account on a social networking website (Kerpen). The outcomes of social media all depend on the ways the users are utilizing the advantages and disadvantages of it.

Social networks have immensely shaped as well as changed the contemporary society. Human interactions, in various settings, such as the workplace and social spaces have been extremely re-designed that a person can communicate, interact, and share his or her daily life experiences with whomever he or she pleases with just a few clicks of the button. Digital social networking has influenced all age groups and aspects of human life. Therefore, if implemented in the correct manner, it stands exceedingly useful in helping individuals and entities, such as businesses flourish and become prosperous (1). Digital social networking could be defined as an organization of persons, brought closer, often by

When organizations use social media, they use them quite often. Of all groups, 67% (6 of 9 small, 5 of 11 medium, and 21 of 28 large) use Facebook to communicate with citizens every day. The same percentage of groups also use Twitter every day to communicate with citizens. Most of the remaining medium and large organizations use Twitter and Facebook more than once a week. Zero medium and zero large organizations reported that they never use Facebook or Twitter to interact with citizens. (Obar, Zube, Lampe p.13 2012)

Over the decade, business leaders are finding themselves managing through historic levels of complexity. This complexity stems from a different set of environmental shifts. The recent continuous increase in globalization and outsourcing ongoing technological changes, demand that business leaders should consider the impact of social media on all aspect of their organisations. The recent financial crouch and the demands for better financial managers have prompt business leaders to rethink why and how they build their organisation (McCall and Kaplan, 1985, p .14). Entrepreneur leaders should take advantage of technological advancement to better connect with their customers through the use of social networking. There is a strong

Social networking is a plat form, online service or a website which focuses on connecting people who shares common interests and ideas. For an example people who shares common interests, activities back grounds etc. And further the social networks has made much easier to keep in touch with your loved once around the globe. Geocities is rated as the very first social network to launch in the internet in 1994. Since then social networking sites such as Facebook, Instagram, Tumbler, tweeter has become more popular around the world. (Forbes, 2012)

internet. They use examples from use of social media by large companies such as Dell, Best Buy, Fiskars, Chevrolet, and CBS. They looked at how each company had made use of this new resource, and how each one has capitalized on its advantages. They then broke down their findings into specific categories of how each company was using the "social web". These categories are Listening, Talking, Energizing, Supportingand managing. They also researched how different departments in one company could use each of their social media categories.

Social networking sites begin with a group of founders sending out messages to friends to join the network. In turn the friends send out messages to their friends, and the network grows. When members join the network, they create a profile. Depending on the site, users can customize their profile to reflect their interests. They also begin to have contact with friends, acquaintances, and strangers.