Instagram: Is It Just a Trend or in It for the Long Haul?

Since the Bulletin Board System there has been hundreds, and counting, of social networks created: most notably Twitter, Facebook, Kik, Snapchat, and Instagram. Today there are just over 3 billion active Internet users (45% of the world’s internet users), 2.1 billion of those people have social media accounts (Jeffbullas.com). People use social media for many numerous reasons. Most use social media to stay close to relatives and maintain social ties. Some of people’s most essential daily needs are accounted for by social media: whether it be interacting with friends or coworkers, following politics, or following the latest fashion trend set by the Kardashian

Instagram is a social media website and app like many others that can connect and create interactions among different people from around the world. It is distinguishable among other social media apps due to its color choices and camera logo. This logo can draw new users no matter the age. For celebrities, it has become a way to keep in touch with fans and allow them to publicly share moments through a photograph or video. All Instagram users have a variety of options in which they can choose to communicate with others. They can post a picture with or without a caption, post videos, comment on others’ posts, connect it with snapchat to share your story, send a direct message, or even go on live on stream and allow multiple people

The structure of Instagram begs for you to make lasting impressions of your values and display the heart and soul of your company. Using motivational or inspiring content is also encouraged to attract Instagram users. The majority of users on Instagram are teens and young adults, your next consumer base. While the older generations will stay loyal to Facebook, many of the younger generations are flocking to Instagram and staying there.

As of April 2017, Instagram is believed to have approximately 700 million active users per month (Statista, 2017). Considering the widespread popularity of the platform, previous studies have investigated what the main reasons that encourage people to create an Instagram account are. Sheldon and Bryant (2015) identified positive trends that link having an Instagram account with higher levels of social activity

In the modern and technological society which we live in today social media plays an integral part in everyday life. Social media is an online tool which allows people to communicate, share data and form groups with others sharing common interests. On social media platforms users can forms virtual communities or networks exchanging information. (Kaplan and Haenlein, 2010). Social media has become such a big part of life that the term ‘Facebook addict’ has been introduced into the urban dictionary.

IT’S no secret that society’s perception of the world and ourselves is strongly shaped by social media. Popular networking sites such as Instragram, Facebook and Tumblr monopolize any current trend, magnifying it and making it widespread and visible.

The world around us is constantly evolving due to the increased emphasis on social media. Around the world, billions of us use social media every day, and that number just keeps growing. As a young adult, we usually imagine social media as being our virtual way to connect to individuals across the world through Instagram, Facebook, and even Snapchat. These three sources of media along with a vast amount of many others bring humor and entertainment to our daily lives. Our growing appreciation for Social media is redefining the global landscape. It affects how we communicate with individuals, how we keep up to date with the latest news, and how businesses and brands now operate. there is much more to the world of social media that we have not

Social media is described, by the Merriam-Webster dictionary (2015), as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”. As few as 10 years ago the term social media was yet to be coined, but within that decade the use of these blogs, websites and sharing platforms has increased exponentially with no plateau in sight. From creating Instagram accounts for household pets, to sharing Halloween themed baking ideas over Pinterest, people today have access to social media outlets for almost everything. Today about 74% of people ages 18-65 use some form of a social networking site (Pew, 2014). Facebook takes the lead in social media usage with about 71% of those adults. LinkedIn and Pinterest are tied for second at 28% of users, 26% use Instagram, and Twitter falls last in the top 5 most used social medias with 23% of users (Pew, 2014). In September of 2013 the Pew Research Center measured that 90% of adults ages 18-29 used these social media outlets on a daily basis, which is an astonishing increase from the 9% that was measured in February 2005 (Pew, 2014). Due to the fact that young adults are increasingly involving themselves in these online platforms, it is very important to understand the long term and psychological effects (such as depression, social anxiety,

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Instagram is one of the most misunderstood social media applications in business marketing. Some companies have just don't see the importance in investing the time and energy into selling themselves through pictures. If you are one of those companies, or work for one of those companies, just remember that a picture is worth a thousand words.

Instagrams size of their user base and their users level of engagement is critical to their success. Instagrams financial performance has and will continue to be determined by their success in adding, retaining and engaging its users. If people do not think Instagram is useful, reliable and trustworthy they may not be able to retain a solid user base. There are a number of factors that could affect their ability to retain such a large user base.

Internet users populate websites and smartphone applications such as Facebook, YouTube, Instagram, Twitter, Tumblr, and Pinterest. These social media platforms are presented as tools to connect with other people in the online and real world by uploading, sharing, and liking user-generated content. The use of these networks is presented as advantageous and beneficial to individuals’ social lives. Users are also empowered

WE can clearly observe the substantive share of social media on internet from the data above. More importantly the popularity of social media as seen from the above data amongst youngsters indicates the growth of social media in times to come as this generation moves on. Also, there are studies indicating that the time spent online has doubled in the past ten years. These two trends combined together indicate that social media is really becoming big in our lives and the net.

If you don 't have any type of social media in today’s society, you are missing out on the worlds history that is being added to every second of the day. In this paper, the commonalities and differences will be explained between Instagram, and Twitter. Also the positive and negative things about both social media sites will be explained. Both of these social media sites are somewhat new in the world. Twitter was introduced to the world first in 2006, by a man named Jack Dorsey (). Instagram was introduced to the world in 2010, by a man named Kevin Systrom(). It is free to sign up for both of these social media sites. Both sites have made their social media sites free for their users to download on IOS, and Android devices. With these

Why are we constantly sharing? To answer that question, we need to look at the underlying grasp of constant connectivity. Today’s society has the most connection than any before. Our technology and the internet have shaped our culture in such a way that it is almost a requirement. In this day and age, finding someone who is not connected in any way is few and far between. Social media is a major player in the connectivity of our world. With the more than 1.8 billion daily active users on Facebook, 300 million active daily users (with 500 million monthly) on Instagram, and twitter with 313 million active monthly users, this allows for insurmountable points of connectivity between users, and for the sake of this paper, countless amounts of media (images/videos) being shared (Twitter) (Instagram)