Institution Affiliation : Company And Product Analysis Of Coca-Cola Company

The Coca Cola Company is an American beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.

Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent.

Founded in 1886 by pharmacist John Stith Pemberton, multinational beverage manufacturer The Coca-Cola Company is headquartered in Atlanta, Georgia. Today they are the world’s largest beverage company. Their current Chairman and CEO is Muhtar Kent. Other notable people are Board of Directors member Robert Kotick and Executive Vice President Ahmet Bozer.

Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, United States of America. Coca-Cola is the world’s largest soft drink maker. It sells more than 3,500 products worldwide. Coca Cola offers markets more than 500 non-alcoholic beverage brands and also world class quality, starting from Coca Cola soft drinks, juices, teas, water and energy drinks. Coca-Cola owned a huge popularity across the world. The company ranked the third Interbrand’s 2014, the most valuable brands list in the world. Coca-Cola has its own efficiency in marketing strategies, innovation, and extensive global reach that makes reputation of the company rise in globalization.

Coca cola is one of the largest multinational soft drink companies in the world. It does its production in Cambodia, Ethiopia, Kenya, Mozambique, Namibia, Nepal and many other countries. The functional area is two type. They are internal and external.

The Coca-Cola Company is an American multinational beverage corporation. Its headquarters are in Atlanta, Georgia. It main products are non-alcoholic beverage concentrates and syrups. Coca-Cola has bottling subsidiaries and distributes its products worldwide, except Cuba & North Korea. Its flagship product is Coca-Cola. It employees 123,200 so far in 2016. Coca-Cola profits reached US$7.351 billion in 2015.

The Coca-Cola system is not a single entity from a legal or managerial perspective, and the company does not own or control all of their bottling partners. While many view the company as simply "Coca-Cola," their system operates through multiple local channels. The Company manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Coca Cola’s bottling partners manufacture, package, merchandise and distribute the final branded beverages to Coca Cola customers and vending partners, who then sell their products to consumers (Wikipedia, 2).

The objective of this report is to evaluate the Organizational Resources and Competitive Strategies of The Coca Cola Company in the USA. This study is conducted in order to carry out the company’s overall strategic Marketing reasoning. The report will highlight the Marketing capabilities, Competitive strategies adopted and the competitive Advantage Coca Cola USA has over its competitors in the country.

Coca-Cola Company has realized significant growth since its establishment to become a global leader in the marketing, manufacturing, and distribution of syrup and soft drinks. Out of the four generic strategies, the company has followed the differentiation strategy to make its products unique in the market. Its interest is to maximize the market share through the development of the most innovative products and the establishment of effective strategies to influence the customer’s decisions. In such a way, the company has integrated various strategies to ensure that desirable results are attained in the market. Its strategic choices align with the differentiation strategy in an attempt to make its products unique and meet diverse market requirements. To reduce its weaknesses, the company should consider exploiting key opportunities in the market including venturing in the packaging of water, promotion of new brands, and launching of healthy products. In particular, the vision and mission statement of Coca-Cola seems to have reconfirmed and changed in this process of company’s strategic analysis.

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

The following paper reviews the history of Coca-Cola Company, its SWOT analysis, introduction of a new product by the Coca-Cola. The analysis allows us to outline the best strategies to follow for achievements of the company’s strategic goals. “Maple Cola” will be a healthy alternative of Coca-Cola. The paper will conduct STP analysis, implementation of our marketing plan and finally the evaluation of the success of the plan.

The Coca-Cola company is an American multinational beverage company headquartered in Atlanta, Georgia. The corporation is widely known for its leading Brand, Coca-Cola soft drink. However, in addition to the Coca-Cola flagship brand, the organization also has numerous other products and is recognized worldwide in various capacities including as a manufacturer, retailer, distributor, and marketer of nonalcoholic beverages (Gong, 2014). To accomplish its business operations, the organization heavily relies on an extensive supply chain to deliver its end products to the final consumer. the supply chain

Coca-Cola is a carbonated soft drink sold worldwide, in grocery stores, supermarkets, resturants, cafes, vending machines and at many other places. As far as the company data are stating, it is known that the drink is sold in more than 200 countries worldwide. However, It is produced by The Coca-Cola company which was originated in Atlanta, Georgia, USA and still there. The brand is simply referred as Coke or Cola in European countries and American states.

Nowadays, The Coca-Cola Company has an important worldwide presence. In the near future, the management of Coca Cola has moved to James Quincey from Muhtar Kent. Furthermore, The Company's headquarters is located in Atlanta, Georgia in United States. The Coca Cola Company is the world's largest non-alcoholic beverage company with more than 3800 different product ranges in many countries. The Coca Cola Company has own anchor bottler facilities to produce different type of bottles for different products under Coca-Cola Enterprise.