Coca-Cola:
Organizational Behavior Case Analysis
Overview of the organization
The Coca-Cola Company is an American multinational beverage corporation. Its headquarters are in Atlanta, Georgia. It main products are non-alcoholic beverage concentrates and syrups. Coca-Cola has bottling subsidiaries and distributes its products worldwide, except Cuba & North Korea. Its flagship product is Coca-Cola. It employees 123,200 so far in 2016. Coca-Cola profits reached US$7.351 billion in 2015.
Analysis of the organization from an Organizational Behavior perspective
The nature of Diversity in the Organization
The Coca-Cola Company is structured on a global level with flexible adjustment features so as to comply with its regional markets sensitivity.
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The company is structured on a global level with flexible adjustment features so as to comply with its regional markets sensitivity. The structure is not only based on its internal factors but it also includes external factors that include their bottling subordinates.
Organizational Culture
The Coca-Cola Company also based its culture on enhancing and empowering its employee, this is so because the company consider employee as its most valuable asset.
Organizational Behavior issues that need to be adjusted
The Coca-Cola Company has an organised structure that foster employee involvement in all its aspect except for decision making which is considered to be a relatively inadequate decision-making practice in a global company of that nature.
The company’s decision making practice does not match with any of the company’s practices, the company operate on a decentralized practices only for the decision-making.
Possible Solutions • Frequent switch of directors to handle relevant tasks, this will enable them to think outside the box in given suggestions to the board on
One department at Coca Cola is the financial department. The financial department uses on screen communication, this allows them to create data on the company’s financial assets. They use on screen communication to present databases, charts and a budgeting table for the company. A strategic decision that this department has made is to buy the remaining shares in Innocent drinks company. “The London company’s sales have grown 89% a year from £16.7m in 2004
Coca Cola is a soft fizzy drink sold in every store throughout the world. It is produced by The Coca Cola Company of Atlanta in Georgia, and is often called as Coke.
Coca-Cola manages its human resource department through a decentralized human resource system, which means that not only management can have an input in decision-making but employees can as well. Coca
The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.
Before the nineties the Coca-Cola company was having a centralize system of control, but after sometime they realized that if they had to meet the demands of the customers they should adopt a decentralized system in which the authority of decision making is distributed between different managers so that every sector can be managed effectively. This system was implemented in the nineties by the company’s board of directors. Now the organization is having two groups who are responsible for operating:
Coco-Cola Company’s had concerns with the effectiveness of their human resource strategy. The first is their human resources obtaining their corporate strategy objectives. Coco-Cola evaluates the impact of their human resource managers ' capabilities on human resource management effectiveness, also the impact on corporate strategy. Their effectiveness is associated with capabilities and attributes of the staff. Effectiveness and productivity, cash flow, and market value has a relationship with human resource. Coco-Cola also had to address the issue of maintaining their workforce. They must create a culture so that employees are not fleeing the company and stay with them (The Human Resource Issues Faced By Coca Cola, 2015).
5. Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places
For the purposes of this research I have chosen the Coca-Cola Company Inc as my case study. I have gone through the website and analyzed it in line with its mission statement and the following are my findings:
The report reflects the company’s labor and employee process. It also uncovers the history of Coca-Cola’s largest labor and wage disputes.
Indeed, Coca-Cola Corporation’s strategy during the last decade has succeeded in attempting to compensate various cultural differences, intra- and inter-market complexities (Wilken & Sinclair, 2011, p. 10). This is well illustrated by its strategy which consists in leading a global marketing strategy including specific regional sub-strategies, implemented through the adoption of a kind of country clustering coupled with specific regional product launches. “Think local, act local” appears to be Coca-Cola’s semi-global marketing strategy (Wakefield, 2007, p.
The study starts by giving general information about Coca-cola company , its history ,position in the market , challenges and competitors as well .Following that ,an overview description about HRM functions is provided as well , describing in details Recruitment and Selection processes as a crucial key function within HRM practices .
The Coca- Cola Company is the world’s largest beverage company with the global headquarters in Atlanta, Georgia, competing in more than 200 countries worldwide during 128 years with more than 3500 products. The Company and bottling partners are dedicated to their 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas: profit, people, portfolio, partners and planet.
Decision making - no longer the preserve of middle managers or business analysts-occurs throughout the business, from boardroom to front office.[6]
Coca Cola Company is the world’s leading soft drinks, operates in more than 200 countries and sells 400 brands of non-alcoholic beverages in beverages industry. Coca Cola is also the most valuable brand in the world and world’s largest manufacturer and distributor. Coca Cola is a globally recognized and known successful company. The Coca Cola was founded on May of 1886. As late as the 1990s, Coca Cola was one of the most respected and impressive companies in the world, known as a very successful and most impressive management team (Nasdaq, 2014). Since 1998, the Coca Cola Company has been tackling with internal weaknesses, imperfection, and external risks and threats uncertainty.
The Coca Cola is a globalized company and has business practices put in place that are built on simplicity and solidity. The Coca-Cola Company and its network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola, 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates.