Organizational Behavior Case Analysis Of Coca-Cola

One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola.

5. Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places

Coca cola is global company that supplies soft drinks its measure retail around the world. Coca cola wants soft drinks readily available to0 its customers. They don’t emphasize on exclusivity. Coca cola has flexed its financial muscles by buying it’s closed to compotators, and this includes (Fanta, cherry coke, vanilla, Evian, monster and sprite).

Before the nineties the Coca-Cola company was having a centralize system of control, but after sometime they realized that if they had to meet the demands of the customers they should adopt a decentralized system in which the authority of decision making is distributed between different managers so that every sector can be managed effectively. This system was implemented in the nineties by the company’s board of directors. Now the organization is having two groups who are responsible for operating:

The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.

Coco-Cola Company’s had concerns with the effectiveness of their human resource strategy. The first is their human resources obtaining their corporate strategy objectives. Coco-Cola evaluates the impact of their human resource managers ' capabilities on human resource management effectiveness, also the impact on corporate strategy. Their effectiveness is associated with capabilities and attributes of the staff. Effectiveness and productivity, cash flow, and market value has a relationship with human resource. Coco-Cola also had to address the issue of maintaining their workforce. They must create a culture so that employees are not fleeing the company and stay with them (The Human Resource Issues Faced By Coca Cola, 2015).

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Indeed, Coca-Cola Corporation’s strategy during the last decade has succeeded in attempting to compensate various cultural differences, intra- and inter-market complexities (Wilken & Sinclair, 2011, p. 10). This is well illustrated by its strategy which consists in leading a global marketing strategy including specific regional sub-strategies, implemented through the adoption of a kind of country clustering coupled with specific regional product launches. “Think local, act local” appears to be Coca-Cola’s semi-global marketing strategy (Wakefield, 2007, p.

The Coca- Cola Company is the world’s largest beverage company with the global headquarters in Atlanta, Georgia, competing in more than 200 countries worldwide during 128 years with more than 3500 products. The Company and bottling partners are dedicated to their 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas: profit, people, portfolio, partners and planet.

For the purposes of this research I have chosen the Coca-Cola Company Inc as my case study. I have gone through the website and analyzed it in line with its mission statement and the following are my findings:

The Coca Cola is a globalized company and has business practices put in place that are built on simplicity and solidity. The Coca-Cola Company and its network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola, 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates.

Decision making - no longer the preserve of middle managers or business analysts-occurs throughout the business, from boardroom to front office.[6]

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company began its’ rise to stardom with the flagship product, Coca Cola. The tasty drink was created by pharmacist John Stith Pemberton on May 8th, 1886. The formula and brand were purchased by Asa Griggs Candler in 1889 and incorporated in 1889. Along with the original product, better known as Coke, the corporation offers more than 500 brands in over 200 countries. In the early 1900’s, Coca-Cola began to globalize.

Coca Cola Company is the world’s leading soft drinks, operates in more than 200 countries and sells 400 brands of non-alcoholic beverages in beverages industry. Coca Cola is also the most valuable brand in the world and world’s largest manufacturer and distributor. Coca Cola is a globally recognized and known successful company. The Coca Cola was founded on May of 1886. As late as the 1990s, Coca Cola was one of the most respected and impressive companies in the world, known as a very successful and most impressive management team (Nasdaq, 2014). Since 1998, the Coca Cola Company has been tackling with internal weaknesses, imperfection, and external risks and threats uncertainty.

Nowadays, The Coca-Cola Company has an important worldwide presence. In the near future, the management of Coca Cola has moved to James Quincey from Muhtar Kent. Furthermore, The Company's headquarters is located in Atlanta, Georgia in United States. The Coca Cola Company is the world's largest non-alcoholic beverage company with more than 3800 different product ranges in many countries. The Coca Cola Company has own anchor bottler facilities to produce different type of bottles for different products under Coca-Cola Enterprise.