Internal And External Environments Of Business

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Change is something that businesses cannot escape. If an organisation does not accept and adapt to such changes then they are more often than not going to fail. There can be certain circumstances that can arise that affect the way an organisation operates, either in a positive or negative way. These circumstances that may have a positive or negative effect on the organisation, are known as ‘Environmental Factors’. (Internal and External Environments of Business: Lesson & Quiz 2015. n.d.). This essay will discuss how changes in the external environment can have an effect on an organisation, particularly focusing on, Inc. Whilst looking at how, Inc. have adapted to these changes., Inc. is an Electronic Ecommerce Company which was founded in July 6, 1994 Seattle, Washington, U.S.A by Jeff Bezos. Bezos stands as Amazons Chairman, President and CEO at the company’s headquarters in Seattle, Washington. The Company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. (, Inc. 2015) As of December 2014 Amazon Inc. employed 154,100 workers worldwide. (, Inc. 2015) According to, Inc. Press Release – January. 29, 2015 “operating cash flow increased 25% to $6.84 billion for the previous twelve months, compared with $5.47 billion for the previous twelve months ended December 31, 2013. Free cash flow

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