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Internal And External Factors Of Progressive

Decent Essays

Situation Analysis
This project I will be exploring the internal and external factors of Progressive. Next, Corporate objectives for social media and SWOT analysis will be looked at. Finally, Your Food Now will be wrapped up with a Target Market Analysis
Internal Environment
An Insurance agency that continues to change the industry is Progressive and began in 1937(Progressive, About) Progressive was also the first to reduce rates for low risk drivers, as well as offering comparison rates with its top competitors on its website. (Progressive, Intro). They are currently based out Mayfield Village, Ohio with branches in 450 cities and employee around 25000 individuals.
Corporate Culture
What is the corporate culture at Progressive? It all comes down to the Golden Rule. IT is the face that they treat other how they want to be treated and this goes employees, customers, agents, investors, and the community. (Progressive, Culture) along with the fundamentals golden rule Progressive stand by having a diverse atmosphere. This is done by having diverse and inclusive work environments so that world cultures can see and view from around the world can be gathered. “it means we’re free to bring forward… to learn and grow with confidence (Progressive, Culture)
Corporate Resources
Progressive is a major competitor in the insurance industry that utilizes many forms to reach the customer. Progressive can be reached at any time through their website, 24/7 call center or one of their 450

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