Situation Analysis
This project I will be exploring the internal and external factors of Progressive. Next, Corporate objectives for social media and SWOT analysis will be looked at. Finally, Your Food Now will be wrapped up with a Target Market Analysis
Internal Environment
An Insurance agency that continues to change the industry is Progressive and began in 1937(Progressive, About) Progressive was also the first to reduce rates for low risk drivers, as well as offering comparison rates with its top competitors on its website. (Progressive, Intro). They are currently based out Mayfield Village, Ohio with branches in 450 cities and employee around 25000 individuals.
Corporate Culture
What is the corporate culture at Progressive? It all comes down to the Golden Rule. IT is the face that they treat other how they want to be treated and this goes employees, customers, agents, investors, and the community. (Progressive, Culture) along with the fundamentals golden rule Progressive stand by having a diverse atmosphere. This is done by having diverse and inclusive work environments so that world cultures can see and view from around the world can be gathered. “it means we’re free to bring forward… to learn and grow with confidence (Progressive, Culture)
Corporate Resources
Progressive is a major competitor in the insurance industry that utilizes many forms to reach the customer. Progressive can be reached at any time through their website, 24/7 call center or one of their 450
For this discussion, I have chosen a company that’s a lunchtime favorite in my office—Panera Bread Company, a steadily-growing national restaurant chain headquartered in Sunset Hills, Missouri. Ron Shaich, the creator of Panera Bread, joined with partner Louis Kane, the founder of the bakery-café chain Au Bon Pain Co., Inc. (ABP). In addition to ABP, Mr. Shaich started a “fast casual” sandwich shop that he eventually named Panera Bread, and once ABP was sold in 1999, Mr. Shaich focused on growing the Panera Bread brand. Within the next 15 years, Panera Bread practiced a slow but steady growth pattern and there are now more in 2,300 Paneras in the United States (Panera Bread Company, 2017).
IntroductionMy name is Kevin Chen and I am a senior consultant of the Boston Consulting firm. Per the request of the A/S Dansk Minox, a food products manufacturer, I am preparing this analysis to identify the existing problems within the business of A/S Dansk Minox and provide possible recommendations. As a consultant, I will present the analysis without bias and for the best benefits of A/S Dansk Minox. In the following analysis, I am going to answer the following question: Should A/S Dansk Minox bring the new product, complete meal, to the market?Company backgroundThis case is set in Denmark in 1967 when the "boom" in consumer food products was just beginning more working mothers, more disposable income, more choices in convenience food
Progressive is a large company that started the business in 1937. Progressive employs more than 26,000 and its revenue as of 2004 was 1.04B. Progressive distributes its services through telephone, Internet and independent agents. Progressive conducts business in 48 states and the District of Columbia and has organized these 49 jurisdictions into six geographical regions. The Agency and the Direct Businesses are managed at the local level and have three General Managers, each responsible for two regions. The Claims business area has six General Managers responsible for one region each, with managers at the state level. Sales and Service (which includes Agency and Direct customer service, direct sales
It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonald's constantly works to satisfy customers by developing new products to appeal them. For example, McDonald's introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012)
Do you buy your insurance at Progressive because you like Flo? She may be the current face of Progressive as a company, but a strong cultural emphasis over the past few years has produced significant results for their customers, their shareholders and their employees. Coleman (2013) discusses building a differentiated culture and a lasting organization through the six factors of vision, values, practices, people, narrative (a historical review of the culture) and places (work environment). This paper will use these six factors to review the significant growth at Progressive in overall revenue, earnings, and employee satisfaction through a gradual evolution of the Progressive corporate culture. It will discuss particularly people and customer focused changes in culture, their impacts on the workforce, and their effectiveness. It will close with a discussion of how the lessons learned could be applied at other companies that have high turnover, a poor image, and/or a culture that detracts from their competitive landscape.
During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to
Rip Van Waffles was started by two Brown University students in 2010, today Rip van Wafels sells its breakfast wafels online, in coffee shops and in specialty retailers throughout America. The case study revolves around the decision regarding a growth strategy for Rip Van Wafels. The company is currently working on a controlled expansion strategy involving expansion to other regions, expanded sales to coffee shops, and expanded sales to corporations. However, besides from this controlled growth strategy two other opportunities for expansion have arisen. In this paper I will explore the two alternatives and make a recommendation on how should the company expand. Certainly, a slow and steady expansion strategy would continue to succeed but the two proposals are opportunities for global expansion that would speed the business’s development. The question is, should Rip Van Waffles pace itself or pursue a risky and ambitious growth strategy.
Corporate culture is a difficult thing to pin down. It is continually in a state of flux, elusive, and unspoken. Although corporations make it a practice to declare their mission and values, these are not the same as the corporate culture. Regardless, these elements of strategic planning may be articulated as culture and may even find their way into expressions of corporate culture. Corporate culture, in the words of Microsoft, is "unspoken, unconscious, and"¦implicit" (Microsoft, 1977, p. 16). The commitment that Microsoft made to accessibility and diversity, within its company and with regard to its products and services, is carefully and deliberately articulated and aims for integration into the "collective consciousness" of the corporation.
In this first section of the Social Media Plan for Wells Fargo, it will discuss the internal and external environments of the company, this will also include a SWOT analysis. Following this analysis, the corporate objectives for social media will be discussed as well as the target market analysis.
2. What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects?
Summary statement of the problem: The Panera Bread Company has made a name for itself by offering quality, nutritious meals to its customers. You can eat at Panera Bread without worrying if you are getting a healthy, nutritious meal. With today’s health conscious society this has served the company well. With the rise in other health food type restaurants, the question arises is Panera Bread’s current strategy enough to keep them on top? In order to continue to succeed, Panera Bread needs to branch out into the foreign markets, add some key
I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .
Hofstede (2003) defined culture as "the collective programming of the mind that distinguishes the members of one group or category of people from another". Corporate culture refers to the intangible aspects of companies, including the interactions at an interpersonal level, and values, morals and ethics which permeate the way that decisions are made and polices are implemented (Buchanan & Huczynski, 2011). Just as when one undertakes international travel, and sees different cultures where there are different attitudes and traditions, one can also observe different
Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.
The culture of an organization is the set of values, beliefs, behaviors, customs, and attitudes that helps its members understand what the organization stands for, how it does things, and what it considers important"(Griffin, 49). In other words, "the way things work around here" (Dr. Williams). In order for any small business or large corporation to be successful, the employees must understand what is expected of them. While things might be slightly different in a large corporation versus a small "mom and pop shop", the goal of both is the same. MAKE THE BUSINESS MONEY. The topic of my paper will be on makes a good corporate culture.