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Internalization Gender Roles

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The media affects internalization of gender roles because children learn from what they see. From the 1960s, the media was most likely to have male characters, and children learned from books, television, videos, etc. However, since the feminist movement, more equal treatment was given to female roles. For example, in the 1990s female characters in children books were just as common as male characters. However, male characters were still not rarely seen doing housework or taking care of children. Television programs also affected the internalization of gender roles. Male characters were seen as tough, adventurous, independent, while the female characters were seen as caring and loving. The media often portrays how male and female roles should

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