International Business Landscape : T2

The Tea that reach America from china inspired new addictions, new trade connections and new forms of luxury, new social critiques and simmering provincial inferiority. Many caffeinated drinks had come before the tea however this was a new drink to the English-speaking world. Nevertheless, this drink did not come without its own problems (50).

Saberi, H. (2010). Tea Comes to the West. In Tea:A Global History. [Adobe Digital Editions Version]. Retrieved from http://site.ebrary.com/

Tea, as a popular commodity good in late-Ming China, experienced the farming in tea plantations, picking through tea farmer’s hands, stir-frying in tea manufacturers’ houses, and then was bought and delivered by licensed merchants through the trade routes to tea markets. After it was sold, tea finally arrived at its destination, the places where tea would be consumed. Two types of space were mostly used by tea drinkers to enjoy their pleasure of tasting tea: tea houses (茶馆) and tea huts (茶寮). The tea house, which was originated in the Southern Song Dynasty and served for tea-drinkers from various backgrounds, continued developing in the 16th and 17th centuries, especially in urban areas; however, tea connoisseurs became more and more interested

The Teahouse expertly pairs over 180 teas from around the world with food that is out of this world and makes all their meals to order with fresh ingredients. They are open daily for breakfast, lunch, dinner and is a popular destination for

For supermarket and restaurant chains, the sale typically is made to the purchasing department/buying division of the retailer. These sales often involve a significant amount of field testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily advertises its products in trade magazines and attracts individual sales through advertising in media such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well as individuals from coast-tocoast. Management’s objective is to establish Tasteless as the most recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the market leader in tea brand recognition and tea sales in both the higher-end and lower-end tea markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the growing interest in different types of non-traditional beverages, combined with increasingly health-conscious baby boomers and younger adults. These factors have tripled sales over the past five years ending December 31, 2008. At the same time, new local and regional competitors with a bevy of new products are offering fast delivery from local production centers and in some cases lower prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in supermarkets, Tasteless’ tea products cannot be retailed on a volume basis. Tasteless has

Small independent restaurants that sell inexpensive food also sell loose tea. These restaurants are widespread throughout Pakistan and are found in both rural and urban areas. Restaurants that target middle- and upper-income groups generally sell packaged/branded tea. Lipton and Tapal are the key brands which are used by foodservice channels. In addition to retail sales through restaurants, almost all small and large grocery stores carry packaged tea as one of their main products. There are, however, speciality tea shops in key areas that sell a large variety of loose tea.

to establish Teavana as the most recognized and respected brand in the tea industry by

Relevance: This is relevant to everyone because tea has a lot of positive health outcomes, that are beneficial to all of us.

Organizational behavior (OB) is the study of the way people interact within groups. Normally this study is applied in an attempt to create more efficient business organizations.(Investopedia.com 2010) Another definition for OB is an action and attitudes of individuals and groups toward one another and toward the organization as a whole, and its effect on the organization 's functioning and performance.(WebFinance 2016b)

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

They provide a wide range of exquisite tea and all day dining TWG Tea experience to their consumers. The luxury tea and European concept are catered to all professionals around the world. TWG Tea has retail outlets and tea boutiques spanning from Asia-Pacific to the Middle East, mainly in countries such as Singapore, Japan, Hong Kong, Malaysia, Thailand, United Arab Emirates, United Kingdom, and the United States of America. TWG Tea’s sheer passion for tea has earned them an international recognition through their exclusive blends, tea patisseries and other tea infused specialties. They offer more than 800 different single estate fine harvest teas in every season and continue to surprise us with new varieties and creations of tea in collaboration with some of the world’s most renowned estates.

and flavor Macoalong clear tea. In addition, they have their own brand of hybrid teas

“Honest Tea seeks to provide bottled tea that tastes like tea a world of flavour freshly brewed and barely sweetened. We seek to provide better-tasting, healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as the tea we brew.” (Honest Tea Mission Statement)

When I am looking for a new flavor of tea, I often visit the Republic of Tea's website to browse all the unique varieties of tea that they carry. The Republic of Tea offers many different varieties of tea from around the world that you cannot buy in a local grocery store. Anyone, from tea connoisseurs to average students, can use this website to find great tasting tea. The Republic of Tea's website is well organized, with categories for each type of tea and all the different flavors. The homepage shows pictures of tea and accessories used to brew the perfect cup of tea. The main points of interest for the website is the text that describes the tea and the layout of the products being sold. These aspects along with the pictures

This text describes the making process of tea and Yang introduced this process to the target readers with the alienation strategy. This text uses