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Internet as a Threat to Old Media

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internet as a threat to old media Introduction Just a few clicks on the mouse and a whole world of information are available for free. The internet, whilst largely contributing to declining newspaper, magazines and books sales, decreasing the percentage of advertising on TV and radio, increasing of internet piracy and illegal downloading of films and music. Internet can at least provide a huge resource for journalist, authors, musicians, photographers, producers, editors, directors and all information workers. On the other hand, audiences and users of media mainly still believe on old media as they\ gain their information and follow latest news (which affect public opinion) from old media because they trust it and rely on its …show more content…

So rather than immediately displacing the printed codex, the advent of the digital book meant that the physical book could now flourish as never before. At the same time this change prepared the ground for a decisive future shift towards electronic reading. Dawn of the e-Book The electronic book (e-book), existing as a virtual entity stored in a digital file, began to emerge in its own right in the last years of the twentieth century. Like many new technologies it suffered from technical teething troubles, ineffective or inappropriate marketing, commercial rivalries that slowed its progress, and initial public scepticism or indifference. Gradually however the electronic book became capable of being read from an increasing variety of devices, and its vast potential began to be more widely understood. It became clear that the e-book would represent the next leap forward in the onward march of the book. While it can simply represent traditional texts it can also become a layered and interactive multimedia experience. Indeed the book of the future could even be spontaneously assembled from multiple sources for specific educational or entertainment purposes, by a single reader or group. The e-book therefore holds the promise of adding an unprecedented degree of flexibility to the concept of the book. The book is one of

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