internet as a threat to old media Introduction Just a few clicks on the mouse and a whole world of information are available for free. The internet, whilst largely contributing to declining newspaper, magazines and books sales, decreasing the percentage of advertising on TV and radio, increasing of internet piracy and illegal downloading of films and music. Internet can at least provide a huge resource for journalist, authors, musicians, photographers, producers, editors, directors and all information workers. On the other hand, audiences and users of media mainly still believe on old media as they\ gain their information and follow latest news (which affect public opinion) from old media because they trust it and rely on its …show more content…
So rather than immediately displacing the printed codex, the advent of the digital book meant that the physical book could now flourish as never before. At the same time this change prepared the ground for a decisive future shift towards electronic reading. Dawn of the e-Book The electronic book (e-book), existing as a virtual entity stored in a digital file, began to emerge in its own right in the last years of the twentieth century. Like many new technologies it suffered from technical teething troubles, ineffective or inappropriate marketing, commercial rivalries that slowed its progress, and initial public scepticism or indifference. Gradually however the electronic book became capable of being read from an increasing variety of devices, and its vast potential began to be more widely understood. It became clear that the e-book would represent the next leap forward in the onward march of the book. While it can simply represent traditional texts it can also become a layered and interactive multimedia experience. Indeed the book of the future could even be spontaneously assembled from multiple sources for specific educational or entertainment purposes, by a single reader or group. The e-book therefore holds the promise of adding an unprecedented degree of flexibility to the concept of the book. The book is one of
In the New Atlantis, Christine Rosen wrote an article, “People of the Screen.” The article talks about old books that are no longer being printed, that if the books are no longer printed, if we choose to replace the book-what will become of reading and the print culture it fostered? Rosen states, “We have already taken the first steps on our journey to a new form of literacy— “digital literacy.”
Imagine a day when youngsters would leave for school carrying nothing more than an electronic device weighing less than one pound. The advent and growing popularity of electronic textbooks may make this a reality sooner rather than later. No more students trudging around with 20 pound backpacks strapped to their backs. No more lockers jammed with textbooks and notebooks. The benefits of transitioning to e-textbooks are many and provide advantages for both students and educators.
Marc Presnky argues that college should ban the use of physical books to encourage the use of electronic books. He gives three reasons to support his argument. The author of the article “College Should Mandate That All Textbooks Be Digitized” states three main advantages of having a bookless higher education. He believes that society should move beyond “physical books of the past” in order to move “education into the future” (Presnky). By employing the use of digitized books, Presnky believes that people will have features not quickly available to physical books such as comments or analysis about a book. Lastly, Presnky believes the biggest advantage of fully transitioning to e-books is the liberation of ideas from printed pages. He thinks
Birkerts explores this idea thoroughly, projecting almost a sense of fear at the thought of any changes to what was already present. “A change [was] upon us—nothing could be clearer” (Birkerts, 2), and the unpredictability of it seemed frightening as is. But beyond this fear, there was a sense of urgency. An urgent need to halt whatever was yet to come, or at least stall these progressions until the importance of physical text was completely established. Having “ co-managed a used and rare book shop in Ann Arbor, Michigan” (Birkerts, 1), the value of literature held to be astronomically important to him. This, however, seemed to be slowly not applying to more and more of the general population with every advancement we’ve made electronically. Shifts in popular methods of learning held as no surprise to him, especially since this had been the case multiple times throughout history.“ [In] Greece…[around] the time of Socrates, the dominant oral culture was overtaken by the writing technology, [while] in
As a new revolution rears its head due to rapidly evolving technology, many are becoming concerned with the potential problems that e-books could present. Ms. Elliot, a retired librarian, expresses her apprehension and concern for this electronic book form through a speech conducted at the “Reading: the future” forum. Directing her speech to mainly booklovers, she also reaches out to parents whose children will be most affected by the development of e-books.
4In the digital age, everyone has to do some electronic reading. That said, people may still need paper for some
As demand for technology increases, many companies have begun to transfer every day items and tasks to an electronic version of the same program. A specific type of product that has been altered to be more compatible with growing technological demand is books. Before technology was popular, books were available as paperback and hardback copies only. However, as consumer demand for technology increases, tablets are becoming an asset to a person’s work materials. To accommodate for this shift in consumer wants, eBooks are created; these make up for the technological improvement and produce a cheaper alternative to actual books. The possibility of an eBook monopoly is steadily increasing and is already high
We are please to welcome you as a new customer of Keller Advertising Agency. We feel honor and special that you have chosen us to introduce the new eReader into the marketplace. As the Vice President, I will make sure that we have a very clear vision for your company and will work to ensure that all visions, missions, objective value, and strategies are in place to fulfill your business expectation. Our expectation is to change consumers reading habit base on technology that will help the eReader translate any type of books with no different as a hard cover book. We have a great product as compared to the competitors, its strengths and features represent keys elements for success. We will ensure that its
The prevalent of e-books creates numerous platforms for the marketplace of books. For example, when Steve Jobs announced the launch of the iPad iBooks, it created an enormous opportunity for publishers.
Electronic textbooks are more portable and convenient as they can be accessed by a tablet, downloaded onto a computer or accessed via the internet. The technological benefits available on an electronic textbook are endless. The audio and video capabilities will liven up learning and change the way students understand and retain the material. The emergence of three-dimensional technology may also play a role in the near future. In addition, digital textbooks are much more user friendly. Studying for tests will be more efficient as highlighted notes can be easily transferred into electronic note cards for memorization. The main downside to electronic textbooks is that students will have to purchase a reading device, tablet, laptop or smartphone in order to view digital textbooks away from home or on the go. Most college students have already made this investment prior to starting college.
The Internet changed our life enormously, there is no doubt about that. There are many advantages of the Internet that show you the importance of this new medium. What I want
Both traditional and new media provide information, news and messages to inform us happenings around the world (UK Essays, 2013). Regardless of if it is the newspaper, magazine or Facebook, e-magazine, all types of media are able to relay information and entertainment.
Old media is the idea of mechanical and analogue methods of conveying media while new media is the idea of digital and binary ways of conveying media. For example if you look at the old media newspaper it was a psychical object of the days before computer technology but has now been digitized into the new media format by being made available to read through digital devices like smartphones and tablets. New and old media are currently living in a mid way state due to its early days, by this I speak of the idea of a digital native and a digital immigrant, it is the idea that some people, the digital natives are born into this world of technology and adopt it as the way of life but to the older generations the digital immigrant technology is still to alien and new to them to adopt, so currently we have
During the development of technology, most people have shifted to use electronic books to read both academic and non-academic texts. However, despite the technological changes, there has been a wide debate about the benefits of paper books over the e-books. It is important to understand that various reasons are suggesting why people should shift back to using the traditional books rather than the electronic ones. Even though some think that e-books are better that traditional ones, I believe that readers should return to traditional books because of various reasons.
Now the Internet has become a great electronic gateway that provides instant access to global news and information. The databases, documents, files, and programs that are ¡°sitting¡± on Internet computers contain a tremendous amount of information. You can search for and find up-to-the-minute stock market activity, weather reports, music, recipe; you can make