Internship Report on the Marketing Practice of Sandhani Life Insurance Company – a Case Study

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

This document is authorized for use in educational programs at Manipal University Jaipur, TAMPI School of Business, until February 3, 2016. Use outside these parameters is a copyright violation.

In this paper, we will discuss Geico Insurance and how its marketing mix operates in the insurance industry. We will describe the four elements of the marketing mix, more commonly known as the 4P’s. Next, we will describe how each one of the four elements affects the development of Geico’s marketing strategy and tactics. Last, we will describe how each element is implemented in Geico’s marketing strategy.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

The term Marketing is very broad concept. There are many things which are included by the marketing. All of the businesses need marketing. In order to sell their products or services every business needs to design marketing strategy, marketing plan and many more. There are many theories of marketing have been developed by many authors. Here in this report we have discussed about these theories and models which help company to analyse for its brand marketing. In order to understand it more clearly we have used HSBC brand. We have deeply analysed the brand. This report will help to understand marketing concept in the real business practice.

KR1M is a shop operating on a mini market format, which provides various basic necessities at low prices was inspired by Prime Minister Dato Seri Najib Bin Tun Razak. The aim of these mini-markets is to provide essential goods to low and middle-income located in urban areas. KR1M was operated by local superstore operator Mydin and emphasis the delivery of basis essential needs such as rice, cooking oil, milk powder and diapers.

Due to lack of awareness of Malaysians on takaful insurance and its products offerings and also low of market penetration, the best method is by analysing the purchase intention and also participations behaviours of potential customers. Empirical researches have been conducted to investigate the behaviours of these customers and further give recommendations to takaful operators and takaful marketers to conduct appropriate marketing plan to these potential customers (Rahman,

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

The success of any business very much depends on the business understanding its target market. Likewise, Sun Life’s presence in Malaysia required them to grasp their target market and for this purpose, the Marketing Mix 7 P’s in the context of their business is applied.

This project primarily talks about marketing in its various forms and gives a comparison and analysis of the same. The project also does a comparison and analysis of the marketing techniques used by the Insurance Industry (Birla Sun Life and HDFC Life) and tries to make out the best possible techniques and methods in which these industries may carry out their Marketing Management Operations.

*Jaspreet Kaur, Lecturer in Department of Commerce, Sri Aurobindo College of Commerce and Management, Ferozepur Road, Ludhiana. E- mail: jas_2347@rediffmail.com, Phone No: 9915509226

In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan.