With visual platforms continuing to rise in 2014, is it time for your business to hop on to Instagram? Although Facebook is currently the world’s most popular social network, other platforms have been gaining more steam the past few years, especially visual platforms like Pinterest, Snapchat and Instagram. According to Instagram, there are over 150 million active users. Research published by the GlobalWebIndex show that Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months. The mobile photo-sharing platform saw a 23% jump in active users over 2013 while its parent company, Facebook, saw a 3% drop. The question of course is, should my business be on Instragram? Technically speaking, any business or non- profit can use an Instagram account for their marketing. However, will it be effective to market on the platform? Before jumping on the Instagram bandwagon for your business, here are some things you need to consider: #1 Is Your Target Audience Using Instagram? The tendency for businesses new to social media is to jump on any popular platform. This approach is not an efficient use of your time and money in the long run. One of the first steps you need to take before signing up for any social media platform is to find out if your target audience is on Instagram. If you’re not sure who your audience is, you can conduct a survey or check your Facebook Insights to see the demographics of your fans
The structure of Instagram begs for you to make lasting impressions of your values and display the heart and soul of your company. Using motivational or inspiring content is also encouraged to attract Instagram users. The majority of users on Instagram are teens and young adults, your next consumer base. While the older generations will stay loyal to Facebook, many of the younger generations are flocking to Instagram and staying there.
Instagram is a free application that is located on cellphones in the apple store and google play. Instagram is a fun and exciting way to post your life with a lot of pictures. Strolling down my timeline I see people posting thousands of pictures about absolutely nothing or some people that have not posted in ages.
who have many followers. Instagram is a profitable tool for people or businesses to share
Compound: Instagram has become one of the major social media websites everyone uses, but instagram will never beat Facebook.
Instagram has diversified possibilities to gain more followers. The most important part is to keep your profile updated with posting pictures at least every three days and using Hashtags that fit to what the business does. For example, posting a picture of a volunteer working on the field with the Hashtags #PatridgeCreekFarm #Harvesting #Garden #Education #Ishpeming #Urban, now you have Hashtags that will define the business, but are also extensive and often used by other users. Another way is to link for example a volunteer’s profile on a picture or ask the volunteer if they can post a picture on their profile and link Partridge Creek Farm account so their follower in turn get in contact with Partridge Creek Farm as well.
There are various factors that must be considered when analyzing Instagram’s business model and these must be discussed while outlining viable strategies
Instagrams size of their user base and their users level of engagement is critical to their success. Instagrams financial performance has and will continue to be determined by their success in adding, retaining and engaging its users. If people do not think Instagram is useful, reliable and trustworthy they may not be able to retain a solid user base. There are a number of factors that could affect their ability to retain such a large user base.
These days more and more people are using social media to promote, connect, interact and have fun. But aside from this , there are a lot of benefits that Instagram offers to the users. One benefit I consider is starting a business. Sounds hard, but actually it isn’t. It just takes patience and determination to do what you want to persue. First of all, why do we choose Instagram as a choice to start our business? Easy, it is because more and more people choose Instagram to upload photos and shop for their needs. “Studies show that 25% are more engaged to using Instagram for business than other social media sites.” (Shopify) Even though Facebook still wins in having the most users, still people choose Instagram over Facebook for online shop reason.
So rather than focusing on marketing techniques, brands should pay closer attention to the latest trends – like hashtags, and different social media platforms to outreach on. But in order to do this successfully, companies must find unique ways to incorporate the latest strategies. Don’t be afraid to take advantage of different social media platforms like Facebook, Instagram, Twitter, and Snapchat.
ow much do you sincerely love to express your true self and share your experiences globally through pictures with other individuals online? With this social media networking app, you can do just that! Kevin Systrom and Mike Kreiger are the founders of Instagram and launched this app October 06, 2010 ( ). Since 2015 this app has grown to 400 million users, 95 million photos are being uploaded daily and 40 billion are being shared daily, this shows the true potential and value in this social media app ( ). The demographics of the users for this app range from children in their youth and all the way up to the elderly. Instagram is used for self-expression, social interaction, networking, making memories and also exposing the privacy of our youth.
Every business running on Instagram wants more followers. They implement many tactics to entice new users. However, it is equally important to retain your existing followers. Repaying gratitude to your existing followers is as mandatory as targeting new users. The best example ahead you regarding this is Facebook’s trending Custom Audience feature. Bringings ads and products which are focussed on your current users is a surefire tip to boost engagement. And the story is
But, since it’s completely a visually-focused platform, Instagram gives an amazing opportunity for all the e-commerce businesses to truly represent and grow their brand among Instagrammers. You can use Instagram for-
Instagram. A free mobile app that allows users to easily upload and share pictures and videos privately or publicly. But what does this social platform offers, that distinct it with other photo and video sharing apps? And what does it contain that attracts an immense portion of marketers and business owners to launch Instagram feeds instead of any other social network? According to Instagram 's press ( 2016 ), about 400 million users are active monthly and 80 million photos are shared daily . Such engagement with the users raises the question on why is it so successful and why is it continually growing and expecting to be an optimal tool for many users? Mobile advertisement is becoming more relevant and it might even replace dramatically the industry of television advertisement, according to Griffith (2015), " Mobile advertising, a meaningless sliver of its business three years ago, made up 73% of its $3.3 billion in advertising revenue in the first quarter of 201"5. Instagram is proving to be a social platform of worth.
Also, the study aims to expand on the properties available on the social media platform Instagram. Besides, how the business owners use the features on Instagram to promote their accounts.
According to statistics there are 255.3 million users worldwide in 2017 alone, this is expected to increase as time goes on. Statistics on Instagram show that they have around 800 million users nationwide. Both of the platforms of social media have users from all around the world participating in the use of their apps.