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Is It Time For Your Business? Essay

Decent Essays

With visual platforms continuing to rise in 2014, is it time for your business to hop on to Instagram? Although Facebook is currently the world’s most popular social network, other platforms have been gaining more steam the past few years, especially visual platforms like Pinterest, Snapchat and Instagram. According to Instagram, there are over 150 million active users. Research published by the GlobalWebIndex show that Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months. The mobile photo-sharing platform saw a 23% jump in active users over 2013 while its parent company, Facebook, saw a 3% drop. The question of course is, should my business be on Instragram? Technically speaking, any business or non- profit can use an Instagram account for their marketing. However, will it be effective to market on the platform? Before jumping on the Instagram bandwagon for your business, here are some things you need to consider: #1 Is Your Target Audience Using Instagram? The tendency for businesses new to social media is to jump on any popular platform. This approach is not an efficient use of your time and money in the long run. One of the first steps you need to take before signing up for any social media platform is to find out if your target audience is on Instagram. If you’re not sure who your audience is, you can conduct a survey or check your Facebook Insights to see the demographics of your fans

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