Italian Wine Industry

CIMA gratefully acknowledges the contributions of Gary Ashworth, Philip Barden, Peter Brewer, Gavin Lawrie, Bernard Marr, Professor Bob Scapens, Dr Mostafa Jazayeri-Dezfuli, and Francesco Zingales. Contact: liz.murby@cimaglobal.com Copyright © CIMA 2005 First published in 2005 by: The Chartered Institute of Management Accountants 26 Chapter Street London SW1P 4NP Printed in Great Britain The publishers of this document consider that it is a worthwhile contribution to discussion, without necessarily sharing the views expressed. No responsibility for loss occasioned to any person acting or refraining from action

The buyer’s power within the wine industry varies between different places in the world. There are for example strategic differences between Europe and the “New World”. The “New World” includes countries like the US, Australia, Chile and South Africa. In Europe there is a big competition

The scope of the innovation expertise that New World wine producers have is value-chain wide in scope, and in-depth enough to completely re-order manufacturing, fermentation, distribution channel, pricing, marketing and customer service (Cholette, 2009). New World wine producers

Production and consumption of wine was mostly localized until the early 1990’s. Wine producers in different countries were traditionally isolated from each other, and most of the world’s wine drinkers consumed either local wines or imports from nearby producers. Winemakers had minimal cross-border interaction and followed local traditions.

| Keller Graduate School of MgmtInternational Business (GM598) Instructor: Kenneth Ninomiya Submitted By Group ASilvio AmadorAlfonso AguilarDate:

This industry has seen very limited growth since 1986. Based on Exhibit 4 (C-271, the total wine consumption in the US) and Exhibit 5 (C-271, per capita wine consumption in the US) the wine industry is in the maturity stage. It could

Giovanni D’Orio, Department of Economics and Statistics, University of Calabria – Rende (CS) Italy. Contact:

European Management Journal Vol. 19, No. 4, pp. 333–343, 2001  2001 Elsevier Science Ltd. All rights reserved Printed in Great Britain S0263-2373(01)00035-4 0263-2373/01 $20.00 + 0.00

Irene Yousept, University of Newcastle upon Tyne Business School, UK Feng Li, University of Newcastle upon Tyne Business School, UK

This case describes the global development of wine industry, and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign.

Department of Decision and Information Technologies, College of Commerce and Finance, Villanova University, Villanova, PA 19085, USA Received 7 February 2002; accepted 26 September 2003

 2009, Icfai Center for Management Research. All rights reserved. No part of this publication may be

Serguei Netessine 1 The Wharton School University of Pennsylvania Robert Shumsky2 W. E. Simon Graduate School of Business Administration University of Rochester February 1999, revised February 2002.

Original written by professor Pablo Pedro Melero Perlado at IE Business School. Original version, 14 January 1998. Last revised, 27 May 2008. Published by IE Business Publishing, María de Molina 13, 28006 – Madrid, Spain. ©1998 IE. Total or partial publication of this document without the express, written consent of IE is prohibited.

Periyar Institute of Management Studies, Periyar University, Salem University Research Fellow, Periyar Institute of Management Studies, PeriyarUniversity,Salem