Petrol Case

1121 WordsApr 6, 20135 Pages
MC1-009-I PETROL Original written by professor Pablo Pedro Melero Perlado at IE Business School. Original version, 14 January 1998. Last revised, 27 May 2008. Published by IE Business Publishing, María de Molina 13, 28006 – Madrid, Spain. ©1998 IE. Total or partial publication of this document without the express, written consent of IE is prohibited. A company specializing in the distribution and sale of petroleum products is studying opening up a branch in Taraland, a new emerging market located in the antipodes. Given the significant investment required in ports, pipelines and service stations, the Board of Directors believes that a better understanding of future demand in the market and the variables affecting it is essential before…show more content…
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