When it comes to job availability and security, the future looks bright for inbound marketers.
The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely to be laid off since marketing drives revenue for most businesses.
change in advertising and marketing manager employment
While the BLS provides growth estimates for managerial-level marketing roles, these projections don 't give much insight into the growth of digital marketing, specifically the disciplines within digital marketing. As we know, "marketing" can refer to a variety of different specializations and methodologies. Since digital marketing is still relatively new compared to other fields, there is not much comprehensive research on job growth and trends in our industry.
To gain a better understanding of the current state of digital marketing careers, Fractl teamed up with Moz to identify which skills and roles are the most in demand and which states have the greatest concentration of jobs.
Methodology
We analyzed 75,315 job listings posted on Indeed.com during June 2015 based on data gathered from job ads containing the following terms:
"content marketing" or "content strategy"
"SEO" or "search engine marketing"
"social media marketing" or "social media management"
"inbound marketing" or "digital marketing"
"PPC"
Many marketers now begin to recognize the high potential of online DTCDA, which reaches millions of consumers globally so they tend to shift some of their promotional spending from traditional media like television, newspaper, magazine and radio to digital advertising, such as web sites, online display, search engine marketing, mobile advertising and social media campaigns (Greene JA, Kesselheim AS, 2010).
|Internet Marketing |Internet marketing has and still is a huge asset to the marketing industry. Before this, Businesses used |
The digital marketing action plan outlined in our report reflects the results of our research in similar fields within a national and international marketplace.
We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.
To do this we will post many of our job vacancies to an in-house job posting site which will also add to our positive employee branding by showing that an individual has the ability to learn and grow within the company, and to not only move laterally, but to move up as well. This will also help to curb unrealistic expectations because our employees already know about the job and responsibilities, as well as our company, so they know what is expected.
Summary of the article written by Tom French, Laura LaBerge, and Paul Magill with a title “We’re all marketers now”
As far as educational requirements, a Marketing Manager requires a four-year bachelor’s degree with several years of work-related experience, on-the-job training, and /or vocational training. According to O*Net, in 2014, 190,000 employees were employed as Marketing Managers, with a median wage of $51.12 hourly, which equals $127,130 annually. The projected growth in 2024 is faster than average from 9% to 13% with about 64,200 jobs opening between 2014 and 2024. In the State of Arizona, the median hourly wages for a Marketing Manager was $50.17, which would equate to $104, 360 annually. Whereas, the projected growth in Arizona becoming over 20% by the year 2022 with 3,810 jobs becoming available. As a Marketing Manager, you’re required to have knowledge within sales and marketing, administration and management, customer and personal service, communications and media, computers and electronics, economics and accounting, mathematics and clerical work. In addition, some of the required skills needed to ensure a Marketing Managers tasks are completed include; active listening, critical thinking, social perceptiveness, speaking, judgment and decision making, monitoring, persuasion, complex problem solving, negotiation, coordination , systems evaluation, time management, management of personal resources, operations analysis, systems analysis, and writing and learning strategies
I am writing in response to a job posting on Indeed.com for the above position.
As being a Marketing manager looking for a job and getting ready for interviews takes a big challenge also with trying to find out what is the best parts of the business before you go for the interview. It is always good to find out about the business before you interview for the job, so you can have some questions in mind to what you want to ask and put out yourself some new marketing opportunities. In this further reading you will read about three different firms that a marketing manager is getting interviewed at and three marketing opportunities that are suggested for the firms. This will also talk about what is the best
"According to SearchEngineLand, small to medium businesses devote 46% of their marketing budget, on average, to digital marketing. The problem many encounter, however, is they aren't getting all they need for the amount of money they are spending. They either obtain advice or they get professional advertising materials, yet they don't receive
Remember you are not the only one competing in internet marketing; you have to be sure who your internet marketing is.
The marketplace has been dynamic and competition between companies in the same industry has been increasingly intense (Ranchhod, 2004). Having dynamic capabilities contributes to a company’s “long-term survival or competitive advantage” (Johnson et al., 2008: 84). This is especially essential
Marketing improves people’s living standard, according to a statistic state that the GDP of Australian has a growth rate from 2010 (2.25%) to 2014 (2.73%), and it is forecasting to increase in 2016 ("Australia - Gross domestic product (GDP) growth rate 2020 | Statistic", 2016). A growing trend of marketing creates more work opportunities for people. Based on that, more people operating marketing activities successfully for a business, and the total output of the business tend to increase significantly while the worker’s salaries increase. It rises the national income in a long- term ("Importance of Marketing for the Economic Development of a Country", 2013)
Industry Analysis & Industry Trends for Digital Advertising has benefited from the rapid switch from traditional print advertising to digital advertisements. As more consumers generate website traffic through the use of smartphones and tablets, businesses are purchasing digital advertising services from companies like RedCappi.com to build brand awareness across multiple screens and platforms. Over the next 5 years, the industry will continue to grow, as more and more effective advertising tools emerge to measure and capture consumer demographics for online purchases. IBISWorld reports the digital industry has generated over 272 billion dollars annually and expects to see the current 4.7% per annum growth rate to continue into 2020.
As my future career I want to become a marketing manager. A marketing manager is someone in a company who directs and is in charge of promoting and advertising the company 's products. Marketing managers would have to create campaigns and be organize. Furthermore, they plan out how the product will be communicated with the customers and they are in charge of making sure the campaigns stay on budget as well as receiving profit. In order to become a marketing manager I need to get a bachelor’s degree and go to a four year college or university. I would be a good marketing manager because I love to travel, I am organized and neat, and love to communicate with others.