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Judgemental Effects Of Common And Unique Performance Measures

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"The Balance Scorecard:
Judgemental Effects of Common
And Unique Performance Measures"

I. Introduction
The article I decided to critique for the purpose on management accounting 2 is by Marlys Lipe and Steven Salterio. There article entitled ‘The Balanced Scorecard: Judgmental Effects of Common and Unique Performance Measures ' came from the July 2000 edition of the Accounting Review journal.

The Balance Scorecard (BSC) was originated by Robert Kaplan and David Norton in the early 1990 's as a strategic approach, and performance management system that would enable organisations to translate a company 's vision and strategy into implementation. It essentially gives managers and executives a more ‘balanced ' view of the company 's …show more content…

Lipe and Salterio after considering the above issues and theories want to assess if Slovic and MacPhillamys (1974) findings are directly transferable to a BSC scenario, they have reasons to believe that the reliance on common measures may not be so obvious with regard to BSC results; due to managers better understanding their business units and being able to analyse them individually should reduce their emphasis on common measures.

IV. Methodology
For the purpose of this article, Lipe and Salterio wanted to examine if there was an over dependence on common measures when it comes to evaluating a BSC of a business unit. For this purpose they used 58 M.B.A. students with on average, more than five years of work experience. The students had to evaluate two divisions of a fictitious clothing firm WCS Incorporated.

The experimental case quotes WCS 's mission statement, introduces the managers of the two business units (divisions), describes the strategies of each division, and presents a balanced scorecard for each division. The M.B.A. student 's task was to act as WCS senior executive and decide a judgement for each division 's manager based on the facts provided. The case follows Kaplan and Norton 's strict theory that each unit develops its own specific scorecard and a superior manager (MBA students) evaluates the unit relative to this scorecard.

The two divisions were 1.) RadWear;

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